Analytics
Once your site is online, maximize its potential with our expertise in data analysis and optimization. Our specialized team will guide you in gathering and interpreting data to increase your online visibility, improve your operational efficiency and optimize your digital marketing strategy.
Create a Google Analytics account or use your existing one
Determine your objectives and KPIs: sales, brand awareness, customer acquisition...
Choosing the indicators best suited to your objectives and performance monitoring
Creation of a specific dashboard via Data looker studio to facilitate data analysis and interpretation
How to analyze website traffic?
Account
Managing your Analytics account
Analysis
A selection of simple, powerful indicators for analyzing your audience and its behavior.
Dashboard
Creation of a dashboard to better visualize the data collected and simplify their analysis
How to analyze website traffic?
Google Analytics account management
Our team will take care of the complete management of your Google Analytics account, guaranteeing accurate and reliable data collection.
Analysis of key indicators
We analyze key indicators in depth to understand your users' behavior and identify opportunities for improvement.
Dashboard creation
Our interactive, 100% customized dashboards enable you to quickly visualize trends, performance and insights, facilitating strategic decision-making.
The essential tools for processing online data are Google Analytics, Google Tag Manager and Looker Studio. Use these tools to collect relevant data and identify strategic insights to optimize your digital performance.
Benefits
Why use these analysis tools?
Understanding the target audience
Know the profile of your web users (demographic, behavioral and geographic data). A thorough understanding of your target audience enables you to tailor your strategies precisely and effectively, for a significant improvement in your overall online performance.
Performance optimization
Measure the success of your pages (loading time, time spent on a page, bounce rate, etc.). Analysis of these metrics can highlight aspects of your site requiring UI/UX improvements to optimize overall performance.
Evaluating strategy effectiveness
Evaluate the effectiveness of your online marketing strategy (call-to-action effectiveness, conversion, advertising campaigns, keywords, content initiatives...). Daily monitoring of results enables fine-tuning and steering of strategic decisions.
Decision-making based on reporting
Simplify the analysis of your online data with a customized Looker Studio dashboard built specifically by our Smotly teams to meet your needs. Looker Studio offers advanced analytics with dynamic visualizations and seamless data integration, enabling you to fully exploit your data ecosystem.
Benefits
Why use these analysis tools?
Understanding the target audience
Know the profile of your web users (demographic, behavioral and geographic data). A thorough understanding of your target audience enables you to tailor your strategies precisely and effectively, for a significant improvement in your overall online performance.
Performance optimization
Measure the success of your pages (loading time, time spent on a page, bounce rate, etc.). Analysis of these metrics can highlight aspects of your site requiring UI/UX improvements to optimize overall performance.
Evaluating strategy effectiveness
Evaluate the effectiveness of your online marketing strategy (call-to-action effectiveness, conversion, advertising campaigns, keywords, content initiatives...). Daily monitoring of results enables fine-tuning and steering of strategic decisions.
Decision-making based on reporting
Simplify the analysis of your online data with a customized Looker Studio dashboard built specifically by our Smotly teams to meet your needs. Looker Studio offers advanced analytics with dynamic visualizations and seamless data integration, enabling you to fully exploit your data ecosystem.
Free audit
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Would you like to find out more about our expertise? Do you have a project in mind or questions to ask? Make an appointment for a telephone or video chat.
- We spend 30 minutes discussing your project
- Personalized interview
Our customers talk about us
We're delighted with the end result, and can only recommend working with Stéphane and his team!
The quality of the graphic proposals and the technical precision of the agency's experts enabled us to put this project online on schedule, without a hitch, with a result praised internally and by our doctors.
And always in a good mood: we always work better in a positive atmosphere, and we had a lot of fun working on this project with the teams of Stéphane, Floriane, Estelle, Thomas and Théodore.
We'd be delighted to recommend it!
We're proud of this joint achievement and look forward to continuing to work with you on future projects!