Analytics

Once your site is online, maximize its potential with our expertise in data analysis and optimization. Our specialized team will guide you in gathering and interpreting data to increase your online visibility, improve your operational efficiency and optimize your digital marketing strategy.

Create a Google Analytics account or use your existing one

Determine your objectives and KPIs: sales, brand awareness, customer acquisition...

Choosing the indicators best suited to your objectives and performance monitoring

Creation of a specific dashboard via Data looker studio to facilitate data analysis and interpretation

How to analyze website traffic?

Account

Managing your Analytics account

Analysis

A selection of simple, powerful indicators for analyzing your audience and its behavior.

Dashboard

Creation of a dashboard to better visualize the data collected and simplify their analysis

How to analyze website traffic?

Google Analytics account management

Our team will take care of the complete management of your Google Analytics account, guaranteeing accurate and reliable data collection.

Analysis of key indicators

We analyze key indicators in depth to understand your users' behavior and identify opportunities for improvement.

Dashboard creation

Our interactive, 100% customized dashboards enable you to quickly visualize trends, performance and insights, facilitating strategic decision-making.

The essential tools for processing online data are Google Analytics, Google Tag Manager and Looker Studio. Use these tools to collect relevant data and identify strategic insights to optimize your digital performance.

Benefits

Why use these analysis tools?

Understanding the target audience

Know the profile of your web users (demographic, behavioral and geographic data).
A thorough understanding of your target audience enables you to tailor your strategies precisely and effectively, for a significant improvement in your overall online performance.

Performance optimization

Measure the success of your pages (loading time, time spent on a page, bounce rate, etc.).
Analysis of these metrics can highlight aspects of your site requiring UI/UX improvements to optimize overall performance.

Evaluating strategy effectiveness

Evaluate the effectiveness of your online marketing strategy (call-to-action effectiveness, conversion, advertising campaigns, keywords, content initiatives...).
Daily monitoring of results enables fine-tuning and steering of strategic decisions.

Decision-making based on reporting

Simplify the analysis of your online data with a customized Looker Studio dashboard built specifically by our Smotly teams to meet your needs. Looker Studio offers advanced analytics with dynamic visualizations and seamless data integration, enabling you to fully exploit your data ecosystem.

Benefits

Why use these analysis tools?

Understanding the target audience

Know the profile of your web users (demographic, behavioral and geographic data).
A thorough understanding of your target audience enables you to tailor your strategies precisely and effectively, for a significant improvement in your overall online performance.

Performance optimization

Measure the success of your pages (loading time, time spent on a page, bounce rate, etc.).
Analysis of these metrics can highlight aspects of your site requiring UI/UX improvements to optimize overall performance.

Evaluating strategy effectiveness

Evaluate the effectiveness of your online marketing strategy (call-to-action effectiveness, conversion, advertising campaigns, keywords, content initiatives...).
Daily monitoring of results enables fine-tuning and steering of strategic decisions.

Decision-making based on reporting

Simplify the analysis of your online data with a customized Looker Studio dashboard built specifically by our Smotly teams to meet your needs. Looker Studio offers advanced analytics with dynamic visualizations and seamless data integration, enabling you to fully exploit your data ecosystem.

Free audit

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Would you like to find out more about our expertise? Do you have a project in mind or questions to ask? Make an appointment for a telephone or video chat.

Next availabilities

Stéphane

Our customers talk about us

Right from the start of our website redesign project, the entire Smotly team was always ready to listen to our requests. All our requests were dealt with in good time, and we were able to move forward efficiently.

We're delighted with the end result, and can only recommend working with Stéphane and his team!

I put my trust in Smotly to create the "climate control engineering" website, and I was right to do so. I'm completely satisfied with the look and feel of the site! With this trio of experts in design, content and overall management, all I had to do was let them guide me to emphasize what I had in mind.

Thank you for your outstanding work and professionalism.

The Smotly teams were able to support us in our web development needs. They understood our requirements and proposed coherent and appropriate solutions.
Available, responsive and attentive, we congratulate the teams on their commitment and patience.

These 3 months working with the Smotly team have been much appreciated at Qare.

The quality of the graphic proposals and the technical precision of the agency's experts enabled us to put this project online on schedule, without a hitch, with a result praised internally and by our doctors.

And always in a good mood: we always work better in a positive atmosphere, and we had a lot of fun working on this project with the teams of Stéphane, Floriane, Estelle, Thomas and Théodore.

We'd be delighted to recommend it!

We are very satisfied with Smotly's work on our website. Smotly understood our needs and was responsive throughout the process. The site is both functional and aesthetically pleasing, which has greatly enhanced our online presence. We particularly appreciate the transparent and efficient collaboration throughout the project.

It was a real pleasure to work with the Smotly team over several months to create this new website. They guided us in our choices throughout the project, and the result matches our expectations. The teams are organized and always respond quickly to our requests, which is why we also decided to entrust them with the management of our SEA. In short, a professional and attentive team that I can wholeheartedly recommend. Thanks to Floriane, Manon, Julie, Stéphane and Thomas.

This is the second time we've worked with Smotly, and we're as satisfied as ever! The work carried out on the design of our new website, to mark CCEI's fiftieth anniversary, was a real success. Communication was fluid and the team was always responsive. They were able to achieve exactly what we wanted, and thanks to them we now have a website that reflects CCEI's innovation and modernity.

We're proud of this joint achievement and look forward to continuing to work with you on future projects!