Website redesign and webmarketing
At the beginning of the year, we were asked by 3Ci Solutions to carry out a digital transformation project. 3Ci Solutions is an SME specialising in the design and marketing of cash register solutions for hair salons and beauty salons. After the first few months of work, it is time to make a first assessment.
3Ci Solutions asked us to help them improve their e-reputation. It's no secret,
all A lot is happening on the internet for SMEs today. The majority of customers make the Internet a major research area. Offers, customer testimonials, feedback, areas of expertise are all areas on which each prospect will seek information.
We carried out a diagnosis with 3Ci Solutions in order to determine the handicaps that were marring the company's image and the levers that would enable the SME to gain visibility. At the end of this study, we identified 4 areas of work:
- the redesign of their website: the ageing site was no longer in line with 3Ci's image and did not allow the company to differentiate itself from its direct competitors.
- the natural referencing of the site: 3Ci Solutions was not armed with the necessary tools to compete in this field, a major handicap in terms of visibility.
- Social networks: 3Ci Solutions was absent from most social networks. Today it is to deprive itself of promoting its activity and working its notoriety.
- Sharing the company's news: ego deficit? 3Ci Solutions had no effective means of relaying its rich news.
So our specifications took shape and we started to work on these different projects.
The redesign of the website
The 3Ci Solutions website had some critical points that needed to be addressed quickly. The site was not responsive. The share of requests via a smartphone on Google is increasingly important and Google now penalizes non-ponvie sites(see our article on the subject). Not to mention the fact that the number of mobile users (internet users via mobile) is constantly growing. Also, a certain number of technical criteria were detrimental to the good referencing of the site. Last but not least, 3Ci Solutions was not using its site as an effective medium to relay its news. All these points led us to redesign the 3Ci Solutions website in order to address these issues. Do not hesitate to consult the new 3Ci Solutions website!
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The old 3Ci Solutions site had several handicaps for natural referencing. The new version implements all the technical levers favourable to SEO. In order not to lose the positioning of the old site, we have implemented a strategy to keep the old referencing. The various audits carried out at different stages of the project illustrate the improvement of all the indicators. A follow-up and an action plan have been put in place to ensure that 3Ci Solutions has the best positioning of its site in relation to its competitors.
Social networks and news from 3Ci Solutions
The company is now present on the main social networks, all this is still very new but you can now follow it without moderation(Facebook, Twitter, Google+, Youtube). 3Ci le Mag, the 3Ci Solutions blog, has been created in order to relay all the news of 3Ci Solutions and to accompany the professionals of the sector on a daily basis. We are currently setting up a communication plan to allow the SME to relay its news at the right time and to the right target. Do not hesitate to consult the blog of 3Ci Solutions to see, very soon, many achievements Marge Communication.