YouTube is now the 2nd most used search engine by internet users. What does this mean? The impact of a video on the web is very important, as it is one of the most viewed pieces of content.
The rise of videos on the web has made them a central part of any online marketing strategy. Customer reviews are no exception. As customer reviews become more and more important in the process of deciding to buy a product or service, transcribing them into video can be a real advantage.
Customer testimonial videos
In reality, it is simply a matter of broadcasting a customer review in a video format. These are generally produced in the form of a short interview lasting about two minutes, in which the customer talks about his experience with the company. The idea is therefore to present the problem encountered, the course of the service and the benefits that the customer will have perceived thanks to your solution.
The advantages of this type of testimony are multiple:
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Promoting your service
Firstly, a video testimonial will allow you to explain your goods or services in a simplified way. Indeed, the customer will have the opportunity to come back to his performance by explaining it in his own words. In addition, a positive opinion on your service, expressed in person, will show the effectiveness of your offer and highlight its advantages.
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Credibility and sincerity
Secondly, the fact that a real person recounts his or her experience with the company improves the brand image: the testimonial appears more credible, more authentic. Putting a face to a testimonial reinforces credibility. This is an important element that will strengthen trust in your company. In this way, the prospect will identify more easily. They will potentially be convinced more quickly.
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SEO and web reputation
Also, as we started to explain at the beginning of this article, videos are key web content. Studies have shown that a message conveyed through a video tends to be much more easily memorised than through text.
As a result, Google tends to favour videos: they are up to 50 times more likely to be on the first page on the SERP.
Our video expertise at your disposal
An effective video customer testimonial must be well managed and of high quality. To achieve this, we support you throughout the entire video production process. A successful video requires :
- Quality image and sound
- A relevant staging
- Clean and dynamic editing
Moreover, in order to have the most impact, its location within your website must be well thought out. Our skills in terms of web design and natural referencing will help you in this choice.