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CCEI: an overhaul to celebrate 50 years!

CCEI: an international makeover to celebrate the group's 50th anniversary!

Since 1973, CCEI has been innovating in the design and manufacture of solutions for swimming pools and their environment. With an international presence, 10 subsidiaries and over 150 employees worldwide, CCEI's mission is "our energy to innovate durably", to offer responsible products in line with the company's values.

To celebrate its 50th anniversary, CCEI has given itself a new graphic charter: a new baseline, a new logo and, of course, a new website!

We worked hand-in-hand with CCEI right from the start of the project to define the objectives to be achieved and the scope of action.

see the site

Creation date

1973

Sector of activity

Pool equipment and automation

Technologies used

Next JS
Strapi

Project skills

  • Design
  • UI/UX
  • Front-end development
  • Development back
  • Project management
  • Google Tag Manager

A multi-stage redesign for guaranteed success!

Once the needs had been clarified, the scope of action became clearer and the project was split into two main phases:

  • The launch of a showcase website for each of the 10 subsidiaries, each with its own specific features: languages and specific product catalogs.
  • The launch of a B2B e-commerce site to enable professionals to place orders directly from the website.
The objectives of the redesign were multiple and decisive. The redesign had to enable :
  • Company presentation and news
  • Increased brand awareness thanks to an optimized, high-performance site
  • Maximizing contact requests
  • Clarification and optimization of B2B vs. B2C routes
  • Automate and streamline organization between subsidiaries

A 100% customized interface for each subsidiary

Our teams did their utmost to ensure that CCEI teams could check off all their expectations via a 100% customized Strapi back office. The result is illustrated by :

  • A catalog specific to each subsidiary
  • Autonomous content editing with access levels for each employee
  • A varied, 100% customized front end, with collaborative work on mock-ups to get away from standards and create a top-of-the-range site.
  • Automatic redirections based on the user's language for optimum comfort
  • Forms adapted and specific to customer type and location

A successful before-and-after!

ccei-before ccei-apres

An agile methodology

Thanks to an agile work methodology and close collaboration between the CCEI and SMOTLY teams, the project was carried out following the key moments of project management:

A needs definition workshop: briefing, presentation of the company, existing situation and definition of the technical and functional scope.

Creative workshops: each page was designed to meet user needs while respecting the brand universe and the new CCEI graphic charter.

Integration in accordance with the validated models, with CCEI's shared content inserted on the Monday and Google Drive collaborative tools.

A beta version tested by Smotly and CCEI for end-to-end quality control

Customized training to enable CCEI teams to get to grips with Strapi's back office according to the access rights set up. Thanks to this training, CCEI teams can manage and animate the site with complete autonomy!

Gradual roll-out to all 10 subsidiaries, with updated content and variations specific to each subsidiary.

Strapi CMS for autonomous content management with different access rights

For this project, we used the Node.js-based open-source CMS Strapi. This headless solution offers great flexibility by decoupling the front end (display) from the back end (data management). Take a look at our article on headless architectures and on Strapi for more information!

 

In the meantime, here's a summary of Strapi's interest in CCEI:

  • Great flexibility: the new CCEI website has been fully customized to meet their functional needs, eliminating blocking and limiting themes.
  • An intuitive user interface: here again, the back office has been 100% customized to offer a clear dashboard that's easy to use and accessible to all.
  • High compatibility: thanks to its API-first architecture, integrations with other solutions are infinite, and numerous extension possibilities offer CCEI great prospects for site enhancement.
  • Security and performance: in addition to the SMOTLY teams' respect for sound development techniques, Strapi guarantees excellent website performance.

The project +

The final word?

This is the second time we've worked with Smotly, and we're as satisfied as ever! The work carried out to design our new website, on the occasion of CCEI's fiftieth anniversary, was a real success. Communication was fluid and the team was always responsive. They were able to achieve exactly what we wanted, and thanks to them we now have a website that reflects CCEI's innovation and modernity.

We're proud of this joint achievement and look forward to working with you on future projects!

OCÉANE FAYOLLE
Marketing Manager

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Would you like to create or redesign your website, or do you have any questions? Book a telephone or video consultation.

  • We spend 30 minutes discussing your project
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Stéphane

Stéphane

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