Legendary Plays: a new look for Shopify

Legendary Plays, the official NFT platform for Top 14, Pro D2 and URC videos

Since December 2022, Legendary Plays has been revolutionizing the online rugby experience by positioning itself as the official NFT videos platform for TOP 14, PRO D2 and URC. Through a redesigned website, rugby fans can now collect and relive their favorite match moments without limit thanks to Plays. These official videos, available in limited editions, transform the passion for rugby into an interactive experience, where play, purchase, collection, gifts, exchange and encounters come together harmoniously.

In a nutshell, Internet users receive a play, represented by a key in their club's colors, and can access three types of NFT packs. Part of the profits generated by the platform is also donated to non-profit organizations. If you'd like to find out more about the concept, take a look at their website.

Creation date

2022

Sector of activity

Technology, information and the Internet

Technologies used

Shopify

Next JS

Strapi

Project skills

Front-end development
Development back
Project management

A modern, customizable and editable Shopify e-commerce site

The LegendaryPlays website is a new meeting point, accessible to everyone, anywhere, anytime. To implement this new platform, the entire architecture of the existing site had to be redesigned to meet functional and graphic requirements. Thanks to our Shopify technical expertise, we were able to advise Legendary Plays to identify the best solutions.

So the recommendation was for a headless structure offering complete flexibility with a connection to CMS:

Shopify for e-commerce pack management
Strapi for content management and editing by the professions (news, static pages, landing pages)

Once the solutions had been selected, a number of challenges and objectives were identified:

Shopify for project-specific needs

Thanks to Shopify, our team was able to respond with agility and precision to the requirements of the LegendaryPlays project. By combining the power of Shopify with our Smotly expertise, the LegendaryPlays challenge was met, in particular with :

A web3 connection: so that Plays are visible and available on the blockchain, making it impossible to duplicate them.
Customized product management: for an optimal user experience, images are adapted according to product variants, and product sheets are designed to align perfectly with Plays packs.
Multicurrency implementation: to enable country-specific pricing, with country-specific catalogs and corresponding currencies. This feature guarantees a smooth, seamless purchasing experience for users worldwide.

The Smotly methodology

Since the launch of the project, LegendaryPlays and Smotly have worked closely together, ensuring maximum responsiveness. In addition to the usual management tools, a Slack channel has been set up to streamline exchanges and maintain an exceptional level of responsiveness. The key stages of organized, efficient project management were rigorously followed:

A needs definition workshop: including briefing, company presentation, analysis of existing situation and definition of technical and functional scope.

Integration in line with the validated mock-ups, respecting the guidelines provided by LegendaryPlays and based on the design system.

A Pull Request process on LegendaryPlays' GitHub with methodical task management and code reviews to guarantee development quality.

Regular meetings: held to identify areas for improvement and respond to new requests, ensuring the ongoing evolution of the project and a site that is always at the cutting edge of modernity and functional needs.

Shopify x Strapi x Next.js specific architecture

To comprehensively meet Legendary Plays' objectives, a fully customized functional and technical approach was adopted. After framing the requirements, we quickly identified the ideal combination for complete coverage of expectations and a fully customized e-commerce site.

For optimum performance, we chose Next.js, an open source JavaScript framework based on React. Next.js offers a wide range of features (enhanced performance, SEO optimization, advanced routing management, seamless integration with React, increased scalability...) making it an attractive choice for the development of modern, high-performance e-commerce sites. What's more, it facilitates integration with external APIs for retrieving and displaying data from different sources, ensuring a seamless connection with the three systems required for the project: external web3, Strapi and Shopify.

At the same time, two CMS were selected for the project: Shopify and Strapi. The combination of these two CMSs made it possible to meet both functional and business requirements, in terms of both e-commerce and editorial aspects. Being both headless, these solutions offered LegendaryPlays maximum flexibility in the design and development of their innovative platform.

For more information on headless architectures and Strapi, please consult our articles. Don't hesitate to explore the possibilities offered by these approaches for your future projects!

The project +

The final word?

As Product Owner at Legendary Plays, I had the privilege of working closely with Smotly on a project that was crucial to our business. From the outset, I was impressed by the level of commitment and professionalism demonstrated by the Smotly team. Their attentive support and expertise were essential to the successful completion of our project.

Smotly understood our specific needs and worked closely with our team to develop innovative and effective solutions. Their proactive approach and ability to anticipate our needs enabled us to make rapid progress throughout the project.

Smotly's service and support were exemplary. Their team was always available to answer our questions and resolve any problems that arose. Their responsiveness and professionalism greatly contributed to keeping the project on track and meeting our deadlines.

I would like to underline the excellent work done by the Smotly team on a daily basis. Their dedication and expertise have been a real asset to our company. Thanks to them, we were able to achieve our objectives and exceed our expectations.

I highly recommend Smotly to any company looking for a reliable and competent IT partner. Their commitment to customer satisfaction is outstanding, and I'm grateful to have had the opportunity to work with such an exceptional team.

YASSIN TARKHATT
Product owner at Legendary Plays

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