Since 2018, Message In The Bulb has been transforming ordinary light bulbs into unique, personalized creations. With a growing offering, the brand offers high-quality, handcrafted products designed to sublimate your home by conveying emotions and creating an unbeatable ambience. They use the most advanced LED technology to manufacture energy-saving, long-lasting and environmentally-friendly bulbs.
After a first e-commerce site in dark mode, MITB has chosen to go from dark to light with a complete redesign of its website. The dark mode, a trend in recent years, now gives way to lighter, airier designs.
Although functional, the MITB site has been optimized to present an e-commerce shop with maximum customer experience: efficient categorization, complete product sheet, recommendations and suggestions, reassurance, FAQ, ...
The entire web design was reviewed to achieve the new version of the MITB site. Together, our teams built a moodboard to highlight the main values and guidelines to be applied to energize the site.
After the wireframe stage, all the models were created and designed on the basis of the available content. Communication was also updated to address a young, dynamic and active target audience.
Goodbye dark mode, make way for light and color.
Identify requirements and specifications Requirements and specifications: briefing, analysis and assessment of existing situation -> strengths, weaknesses, gaps.
Creating a moodboard From the 1st workshop, we co-created a moodboard to identify the charter to be deployed on the site and the paths to follow.
Definition of wireframes: still on the basis of the 1st workshop, we built the wireframes for the site, taking into account the strengths of the existing site to be retained and best practices for e-commerce sites.
Confirmation of mock-ups: presentation and modification of mock-ups to obtain the version to be developed.
A integration in line with the validated mock-ups, with insertion of shared content and transfer of existing data.
A beta version tested for end-to-end quality control.
For this redesign, we were able to build on the initial feedback from the online and functional site. The headless architecture enabled by BigCommerce was retained to maintain the same level of freedom as well as the site's SEO and technical performance. (And by the way, if you'd like to know more about BigCommerce or headless architecture, we'll explain it all on our blog).
To complete the first version, a new feature has been integrated: the creation of a kit by the end-customer in complete autonomy. Once on the bulb page, customers can now personalize their kit by choosing the bases available for the bulb.
Other features have been introduced to enhance the customer experience:
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