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Copywriting
content

Optimize your online presence with our content writing expertise. Whether you want to showcase your offer, products and expertise, or update your existing content on a regular basis, we're here to meet your needs. Thanks to our strategic approach and our mastery of SEO, we can help you maximize your website's visibility and attract qualified traffic through quality content.

Remember, quality content is essential for an optimal user experience and effective SEO.

In-depth study

Interviews

Copywriting and content strategy

How do you go about writing content?

How do you go about writing content?

Identifying the target audience

Understand your audience so you can adapt tone, style and
content to their needs, interests and preferences.

Writing engaging content

Writing content that is qualitative, engaging and relevant to your target audience. Nothing should be left to chance to create an optimal user experience. 

Keyword search

Brainstorming and identification of keywords relevant to your industry and field of activity. Together, we'll find the most popular, relevant and accessible keywords for well-referenced content. 

SEO optimization

Integration of keywords into your content, while ensuring that it remains fluid and pleasant to read. Meta-data is also optimized to improve SEO.

Developing an inbound marketing strategy

Develop a clear inbound marketing strategy, defining the topics to be covered, the formats to be used (blog posts, videos,
infographics, etc.) and the frequency of publication.

Updating and perfecting

Thoroughness and precision are essential for quality content. Content must be structured, up to date, easy to read and free of errors, mistakes and inconsistencies.

Maximize your chances of appearing at the top of search engines with the right content strategy.

Benefits

Why work on content?

Improved referencing

Optimize search engine optimization through judicious use of your keywords. Better positioning in search engine results will attract more organic traffic to your site.

User engagement

Interesting, informative content grabs your target audience's attention, encouraging them to interact with your website, share your content and come back for more. More interesting content for greater loyalty!

Differentiating added value

Qualitative content demonstrates your expertise, positioning you as an authority in your industry. You'll gain credibility and stand out from the competition.

Conversion and loyalty

Clear, concise text has a positive influence on the user experience, facilitating decision-making and building trust. By providing useful, relevant information, you build audience loyalty.

Benefits

Why work on content?

Improved referencing

Optimize search engine optimization through judicious use of your keywords. Better positioning in search engine results will attract more organic traffic to your site.

User engagement

Interesting, informative content grabs your target audience's attention, encouraging them to interact with your website, share your content and come back for more. More interesting content for greater loyalty!

Differentiating added value

Qualitative content demonstrates your expertise, positioning you as an authority in your industry. You'll gain credibility and stand out from the competition.

Conversion and loyalty

Clear, concise text has a positive influence on the user experience, facilitating decision-making and building trust. By providing useful, relevant information, you build audience loyalty.

Free audit

Book a free appointment in 1 click!

Would you like to take stock of your content strategy, improve it, set up a blog or simply ask us some questions? Choose a time to meet by phone or video.

  • We spend 30 minutes discussing your project
  • Personalized interview

Next availabilities

Stéphane

Stéphane

Make an appointment

Our customers talk about us

Right from the start of our website redesign project, the entire Smotly team was always ready to listen to our requests. All our requests were dealt with in good time, and we were able to move forward efficiently.

We're delighted with the end result, and can only recommend working with Stéphane and his team!
Joris CALMETTEWebmarketing Manager at IDSOLUTIONS
I put my trust in Smotly to create the "climate control engineering" website, and I was right to do so. I'm completely satisfied with the look and feel of the site! With this trio of experts in design, content and overall management, all I had to do was let them guide me to emphasize what I had in mind.

Thank you for your outstanding work and professionalism.
Tanguy DUPONTCEO of Génie Climatique and Rungis Montage Group
The Smotly teams were able to support us in our web development needs. They understood our requirements and proposed coherent and appropriate solutions.
Available, responsive and attentive, we congratulate the teams on their commitment and patience.
Alain LEYRAVOUXCEO - Co-founder of Styley
These 3 months working with the Smotly team have been much appreciated at Qare.

The quality of the graphic proposals and the technical precision of the agency's experts enabled us to put this project online on schedule, without a hitch, with a result praised internally and by our doctors.

And always in a good mood: we always work better in a positive atmosphere, and we had a lot of fun working on this project with the teams of Stéphane, Floriane, Estelle, Thomas and Théodore.

We'd be delighted to recommend it!
MATTHIEU LÉVYDemand Generation Manager at Qare
We are very satisfied with Smotly's work on our website. Smotly understood our needs and was responsive throughout the process. The site is both functional and aesthetically pleasing, which has greatly enhanced our online presence. We particularly appreciate the transparent and efficient collaboration throughout the project.
TIAGO DOS SANTOSSales Manager
It was a real pleasure to work with the Smotly team over several months to create this new website. They guided us in our choices throughout the project, and the result matches our expectations. The teams are organized and always respond quickly to our requests, which is why we also decided to entrust them with the management of our SEA. In short, a professional and attentive team that I can wholeheartedly recommend. Thanks to Floriane, Manon, Julie, Stéphane and Thomas.
MARGAUX ARTIGAUDGeneral Manager
This is the second time we've worked with Smotly, and we're as satisfied as ever! The work carried out on the design of our new website, to mark CCEI's fiftieth anniversary, was a real success. Communication was fluid and the team was always responsive. They were able to achieve exactly what we wanted, and thanks to them we now have a website that reflects CCEI's innovation and modernity.

We're proud of this joint achievement and look forward to continuing to work with you on future projects!
OCÉANE FAYOLLEMarketing Manager
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