SEO / SEA

Whether you want to work on your search engine positioning via SEO, SEA or both, our Smotly experts can help you deploy your webmarketing strategy. Together, we'll work on all the building blocks to guarantee the best possible results for your website's visibility on the Internet.

Audit and analysis

Strategy and action plan

Monitoring and reporting

Audit and analysis

Strategy and action plan

Monitoring and reporting

Benefits

Why work on SEO?

Improved visibility

Increase your site's visibility on search engines
Strengthen your online presence over the long term with SEO and immediately with SEA

Targeting qualified traffic

Drive traffic to your website
Target YOUR audience according to defined demographic, geographic and behavioral criteria

Convert visitors into customers

Turn your visitors into new customers
Meet the specific needs of prospects and turn them into customers

Benefits

Why work on SEO?

Improved visibility

Increase your site's visibility on search engines
Strengthen your online presence over the long term with SEO and immediately with SEA

Targeting qualified traffic

Drive traffic to your website
Target YOUR audience according to defined demographic, geographic and behavioral criteria

Convert visitors into customers

Turn your visitors into new customers
Meet the specific needs of prospects and turn them into customers

Improve your visibility with SEO

SEO audit

Technical optimization

Semantic optimization

Reporting and monitoring

What is SEO?

Search Engine Optimization (SEO) is the process of optimizing a website to ensure its visibility and ranking in the organic search results of search engines like Google. A website that performs well in SEO, from a technical or semantic point of view, is more visible and generates more traffic.

Well thought-out SEO is a real added value for remaining competitive on the market in the long term, enabling you to :

increased visibility
qualified traffic
long-term profitability
a competitive edge

How to work on your SEO?

So how do you go about it?

The key components of effective SEO are as follows:

optimized content: create relevant and informative content using identified and prioritized keywords
high-performance structure & architecture: implement best development practices and a clear page hierarchy and navigation system
metadata and tags: optimize title tags, meta description, meta title, enriched data to provide contextual information to search engines.
Relevant internal and external links: create links between the site's pages and obtain quality links from external sites.
an intuitive, pleasant UX user experience: offer a user-friendly, easy-to-navigate website with an attractive design and fast loading times.
daily monitoring of search engine regulatory updates and best practices: you can rely on our experts to take care of everything!

Promote your visibility with SEA campaigns

Market & competitor analysis

SEA strategy definition and campaign creation

Campaign management & monitoring

Reporting

What is paid search?

Search Engine Advertising (SEA) involves setting up paid campaigns to appear in search engine results. The implementation of SEA actions rapidly offers first-page visibility in search engine results.

SEA campaigns also make it possible to :

Capture targeted traffic
Increase your conversion rate
Control your advertising spend
Measure your performance effectively

How to work on your SEA?

To work efficiently, Smotly supports you from A to Z in setting up and managing your Adwords campaigns.

Before taking any action, we conduct audits to analyze your position, your visibility, your competitors and your market.

Once we have a clearer idea of the strategy to adopt, we follow the key steps for successful SEA campaigns:

Define your objectives: increase sales, generate leads or raise brand awareness - what do you need?
Identification of relevant keywords: in terms of industry sector, competition, search volumes and relevance
Ad creation: attracting users' attention and prompting them to action
Defining targets and targeting parameters: a good knowledge of your target is essential for successful campaigns.
Bid and budget optimization: daily monitoring of trends for fine-tuned control
Performance monitoring and analysis: monthly strategy adjustments for continuous test & learn.

Before taking any action, we carry out audits to analyze your position, visibility, competitors and market. This stage enables us to prepare AdWords campaigns and SEO optimization actions as accurately as possible. It's also an opportunity for you to take stock of your positioning and your environment.

The winning combo: SEO and SEA synergy

By working simultaneously on SEO and SEA, you create a powerful synergy amplifying your online presence opportunities and marketing performance. On the way to greater visibility, engagement and conversions for your online site.

This complementarity / synergy offers many advantages for your online marketing strategy.

We have listed them for you in 6 main points:

Maximize your visibility with a presence in organic results (SEO) and paid ads (SEA)

Adapt your strategies. SEA allows you to quickly test different ads, offers and targeting strategies, providing actionable information to improve both your SEO and SEA campaigns.

Be present in the short and long term. SEA offers immediate and instant visibility, complemented by SEO to generate medium- and long-term organic results.

Reinforce your authority and credibility. A good search engine presence means greater credibility in the eyes of users and greater trust.

Perfect your keywords. SEA campaign analyses provide information on click-through and conversion rates for targeted keywords. This information can then be used to refine your SEO strategy.

Optimize your marketing budgets. Using data and insights from SEO and SEA campaigns, you can optimize your advertising budget by allocating resources where they will have the greatest impact, and adjusting your strategies based on actual performance.

Free audit

Book a free appointment in 1 click!

Would you like to diagnose your positioning, implement actions to optimize your SEO, set up an advertising campaign or simply ask us some questions? Select your time slot for a telephone or video consultation.

Next availabilities

Stéphane

Our customers talk about us

Right from the start of our website redesign project, the entire Smotly team was always ready to listen to our requests. All our requests were dealt with in good time, and we were able to move forward efficiently.

We're delighted with the end result, and can only recommend working with Stéphane and his team!

I put my trust in Smotly to create the "climate control engineering" website, and I was right to do so. I'm completely satisfied with the look and feel of the site! With this trio of experts in design, content and overall management, all I had to do was let them guide me to emphasize what I had in mind.

Thank you for your outstanding work and professionalism.

The Smotly teams were able to support us in our web development needs. They understood our requirements and proposed coherent and appropriate solutions.
Available, responsive and attentive, we congratulate the teams on their commitment and patience.

These 3 months working with the Smotly team have been much appreciated at Qare.

The quality of the graphic proposals and the technical precision of the agency's experts enabled us to put this project online on schedule, without a hitch, with a result praised internally and by our doctors.

And always in a good mood: we always work better in a positive atmosphere, and we had a lot of fun working on this project with the teams of Stéphane, Floriane, Estelle, Thomas and Théodore.

We'd be delighted to recommend it!

We are very satisfied with Smotly's work on our website. Smotly understood our needs and was responsive throughout the process. The site is both functional and aesthetically pleasing, which has greatly enhanced our online presence. We particularly appreciate the transparent and efficient collaboration throughout the project.

It was a real pleasure to work with the Smotly team over several months to create this new website. They guided us in our choices throughout the project, and the result matches our expectations. The teams are organized and always respond quickly to our requests, which is why we also decided to entrust them with the management of our SEA. In short, a professional and attentive team that I can wholeheartedly recommend. Thanks to Floriane, Manon, Julie, Stéphane and Thomas.

This is the second time we've worked with Smotly, and we're as satisfied as ever! The work carried out on the design of our new website, to mark CCEI's fiftieth anniversary, was a real success. Communication was fluid and the team was always responsive. They were able to achieve exactly what we wanted, and thanks to them we now have a website that reflects CCEI's innovation and modernity.

We're proud of this joint achievement and look forward to continuing to work with you on future projects!