Nowadays, any company present on the web participates in the race for the first position on search engines. Optimising the referencing of your company is therefore no longer an option but a necessity to exist on the web...
SEM (Search Engine Marketing) groups together the three levers that enable the visibility of a website to be increased. These are :
-
The SEO (Search Engine Optimisation), natural referencing, is a group of techniques aimed at improving one's ranking on the search results pages. It is a practice to be implemented over time, which gives results in the long term, but which remains essential to be visible.
-
The SEA (Search Engine Advertising), paid referencing aimed at creating advertisements highlighting your site on the result page. These advertising campaigns work in the form of bids, which, when won, offer the1st position on the SERP (Search Engine Result Page).
-
The SMO (Social Media Optimisation), which consists of generating traffic to your website by optimising social networks. Being active on social networks allows you to exploit a new communication channel to attract potential customers to your website.
In our next articles, we will present each of these three SEM components, essential web marketing tools for an effective strategy.
If you had to remember only one thing? SEM = SEO + SEA + SMO