Since 2010

E-commerce, business portals, corporate websites.
Augmented by AI.

Our experts orchestrate AI agents from scoping through run-phase improvements. More quality, more features, more personalization, fewer constraints. Zero vendor lock-in.

Talk about my project View our work

15+

years of experience

100+

projects delivered

project in progress

SMOTFLOW · 04/06

Platform redesign

E-commerce BtoB multi-pays

ScopingDesignBuildAcceptanceRunEvolution

Architecture approved100%

Information system integrations connected82%

Target performance94%

8 AI agents orchestrated

Flow Architect · humans decide

live

Human review

Zero vendor lock-in

Trusted by

Four services. One goal: a platform that fits your organization.

E-commerce BtoB & BtoC

Complex catalogs, B2B/B2C logic, ERP/CRM/PIM connectors and custom journeys. E-commerce platforms without the limits of SaaS solutions.

Discover the service

Portal, Extranet & Web app

Employee spaces, customer or partner portals, and specific business tools. Connected to your information system and adopted by your teams.

Discover the service

Corporate website

Speed, team autonomy, multilingual content and scalability. Headless corporate websites designed for your teams, not against them.

Discover the service

AI & Automation

Agents IA, RAG, automatisations métier et workflows connectés à votre SI. Du POC utile à la mise en production gouvernée.

Discover the service

E-commerce BtoB & BtoC

Complex catalogs, B2B/B2C logic, ERP/CRM/PIM connectors and custom journeys. E-commerce platforms without the limits of SaaS solutions.

Discover the service

Our convictions

Why Smotly.

Four convictions guide every project, from architecture to run, from stack choices to AI governance.

15+

years of experience

100+

projects delivered

PME · ETI · Grands comptes

supported profiles

FR · EN

international

The right architecture for every project.

Before any recommendation, our agents audit the existing setup (code, performance, SEO, technical debt), map your information system and benchmark your competitors. The stack comes from your real needs, not from a preset commercial package.

Initial AI audit (7 skills)Open source by defaultSource code delivered to the clientZero vendor lock-in

audit -> recommendation

Technical debt

code, infra, performance

Information system mapping

CRM, ERP, CMS, APIs

Competitive benchmark

5+ players analyzed

Regulatory constraints

GDPR, WCAG, industry standards

Recommended architecture

Custom-built: no default stack

Your website, connected to your tools.

Everything we build is API-first. CRM, ERP, PIM, marketing automation, analytics: your web platform integrates into your ecosystem without friction.

CRM

ERP

PIM

Analytics

Marketing

API

Website

End-to-end support.

Scoping, UX/UI, development, deployment, maintenance and improvements. Smotly remains your partner after launch, not just during the project.

01Scoping

02Design

03Build

04Acceptance

05Run

06Evolution

Pre-salesDeliveryPost-production

04: FEATURED

Faster. Better. Without extra cost.

Our method embeds AI agents at every project phase. The result: high-quality deliverables, shorter timelines, and a level of proactive thinking well beyond the usual standard.

Want to know more?See our Analytics expertise

Audit

Design

Persona

Delivery

Product

Build

Ops

Acceptance

Official partners

The SmotFlow method

A method that changes what you can expect from a web agency.

At Smotly, every phase of your project is augmented by AI agents, from scoping to production launch and client follow-up. It is not just another tool in our workflow. It is the way we work.

Scoping

Qualified needs, prioritized backlog, recommended architecture.

Design

UX/UI, validated mockups, style guide.

Build

Development, integrations, QA, deployment.

Run

Maintenance, evolutions, customer success.

What it changes for you

Timelines that hold, richer deliverables, an agency that anticipates instead of reacting.

How do we do it? Ask us.

Book a call

Selected work

Complex projects,
robust, precise, smooth solutions.

Multi-country scope, legacy information systems, regulatory constraints, high volume. Every project answers a business logic, not a technical demo.

All our work

Hospitality · F&B

Accor : Recipezee

F&B platform for Europe and North Africa teams, managing recipes, menus and multi-country offers.

Business challenge

Unify content and offer governance across several markets without slowing local teams down.

-60%

management time

data entry errors

100%

margin control

Multi-countryGovernancePerformance

Next.jsStrapiNode.js

View project

Animal nutrition

Adisseo

Redesign of the corporate website for a global animal nutrition leader present on every continent.

Business challenge

Rebuild a layered platform with degraded SEO, a fragmented back office across teams and no design system.

<1s

render time

unified back office

100%

marketing autonomy

Multi-teamEnterprise SEODesign system

AWSNext.jsStrapi

View project

Automotive · After-sales

GCR Renault

B2B e-commerce portal connected to the IT ecosystem of the Renault dealer network.

Business challenge

Connect a complex catalog to the existing information system and adapt journeys to a large dealer network.

50K

references

B2B

online orders

integrated ecosystem

Legacy ITB2BPIM

MedusaNode.jsPIM

View project

auto-rotating: hover to pause

Business web app01 / 03

F&B platform for Europe and North Africa teams, managing recipes, menus and multi-country offers.

Business challenge

Unify content and offer governance across several markets without slowing local teams down.

-60%

management time

data entry errors

100%

margin control

Multi-countryGovernancePerformance

Content and offers organized by market
Unified governance and performance
Simple journeys for local teams

Stack

Next.js

Strapi

Node.js

Vercel

View project

What our clients say

A clearer, more reassuring and more useful collaboration.

“Stéphane's team brings deep expertise, listens carefully and fully understands project needs, challenges assumptions in the right way and suggests alternative ways of thinking. Accommodating, accessible and flexible, I highly recommend Smotly.”

Shane Munro

VP Food & Beverage Europe & North Africa · Accor

“After a rigorous selection process, we unanimously chose Smotly as our partner. Their strong technical expertise and constant drive to find solutions without losing sight of UX were remarkable.”

Sven Jansen

Content Manager · Adisseo

“Despite a tight three-month deadline, they delivered a high-quality project on time. Their professional yet friendly approach made the collaboration not only productive but genuinely enjoyable.”

Aymeric Tissot-Favre

Chief Revenue Officer · SCUTUM

← Swipe →

“Stéphane's team brings deep expertise, listens carefully and fully understands project needs, challenges assumptions in the right way and suggests alternative ways of thinking. Accommodating, accessible and flexible, I highly recommend Smotly.”

Shane Munro

VP Food & Beverage Europe & North Africa · Accor

“After a rigorous selection process, we unanimously chose Smotly as our partner. Their strong technical expertise and constant drive to find solutions without losing sight of UX were remarkable.”

Sven Jansen

Content Manager · Adisseo

“Despite a tight three-month deadline, they delivered a high-quality project on time. Their professional yet friendly approach made the collaboration not only productive but genuinely enjoyable.”

Aymeric Tissot-Favre

Chief Revenue Officer · SCUTUM

Training provider
Qualiopi certified

Train your teams on our technologies

Training programs designed and led by Smotly experts, eligible for up to 100% funding through your OPCO. Smotly is a Qualiopi-certified training provider.

See all training programs ecolelatech.fr

Strapi 5

Develop and administer headless APIs

Claude Code

Master agentic coding

Next.js

Build modern web applications

Shopify

Create and manage your online store

OPCO funding up to 100%

Expert trainers and practitioners

E-learning, in-person or custom training

Live demo

Now, give us 30 minutes to convince you.

30 minutes. Zero slides. Your context. We show you concretely what SmotFlow changes for your project.

Book a 30 min meeting, no commitment View the SmotFlow method

contact@smotly.com

E-commerce, business portals, corporate websites. Augmented by AI.

E-commerce BtoB multi-pays

Four services. One goal: a platform that fits your organization.

E-commerce BtoB & BtoC

Portal, Extranet & Web app

Corporate website

AI & Automation

E-commerce BtoB & BtoC

Portal, Extranet & Web app

Corporate website

AI & Automation

E-commerce BtoB & BtoC

Why Smotly.

The right architecture for every project.

Your website, connected to your tools.

End-to-end support.

Faster. Better. Without extra cost.

A method that changes what you can expect from a web agency.

Scoping

Design

Build

Run

Complex projects,robust, precise, smooth solutions.

Accor : Recipezee

Adisseo

GCR Renault

Accor : Recipezee

Adisseo

GCR Renault

What our clients say

Train your teams on our technologies

Strapi 5

Claude Code

Next.js

Shopify

Now, give us 30 minutes to convince you.

E-commerce, business portals, corporate websites.
Augmented by AI.

Complex projects,
robust, precise, smooth solutions.