
“Our new website is now live thanks to their strong technical expertise and constant willingness to find solutions without ever losing sight of the user experience.”
Headless corporate websites that perform in SEO, are simple to administer and connect to your ecosystem. Your marketing teams manage content. Your IT department is no longer involved in every change. Powered by Strapi for fast, well-ranked sites connected to your tools.
15+
years of experience
100+
projects delivered
Trusted by






Who it's for
4 situations where a Strapi + Next.js headless redesign radically changes what you can do with your site.
01
Aging site (monolithic WordPress, heavy Drupal, obsolete CMS). Degraded performance, hard administration, technical debt.
02
Presence across several markets with autonomous local teams. Centralized content management, regional variations. Adisseo reference (presence up to China).
03
Complex publishing flows (validation, localization, archiving). Back office adapted to organizational roles, validation workflows.
04
Headless replatforming while preserving content, URLs and SEO. No traffic loss, faster speed and more autonomy.
What we build
The headless CMS that reconciles technical performance and editorial simplicity. Decoupled architecture = ultra-fast, SEO-friendly sites.
A site that carries your brand
Headless architecture, native performance and autonomous editorial teams. Your corporate pages load in under a second, worldwide, on every device.
corporate website · international
6 markets · 1 codebase
Lighthouse · 6-market average
100
Performance
98
Accessibility
100
SEO
96
Best Practices
deployed markets · automatic hreflang
France
fr-FR
UK
en-GB
Deutschland
de-DE
España
es-ES
Italia
it-IT
United States
en-US
CMS Strapi
Autonomous editorial teams
SEO technique
Structured data · sitemap
One codebase, N markets, automatic hreflang and managed language fallback. No duplicated sites.
Next.js SSR/ISR, WebP/AVIF images, edge CDN. Lighthouse scores ≥ 95 across all categories on every market.
Strapi headless CMS, instant preview, publication workflow. No more relying on IT for every change.
Documented design system, E2E tests, CI/CD and monitoring. The platform outlasts the next 5 years of your brand.
Our technical approach
No redesign that spirals. Our framed, AI-augmented method lets us deliver complex corporate sites while maintaining deadlines and quality.
Custom back office, REST/GraphQL API, no lock-in.
SSG/ISR, maximum speed, native SEO and i18n.
Vercel
HostingGlobal CDN, branch previews, instant rollback.
CRM connection, newsletters, content syndication.
Strapi gives you total editorial freedom without proprietary lock-in. Next.js delivers speed and SEO that monolithic CMSs cannot reach.
Mesure & pilotage
Plan de marquage SEO/GEO, dashboards Looker Studio par marché, suivi des citations LLM, RGPD.
Un site corporate est un actif digital qui se pilote sur trois axes : visibilité (SEO classique + AEO + GEO), engagement (lecture, profondeur, retour) et conversion (lead, candidature, prise de contact). Smotly livre une stack analytics complète qui couvre les trois, dashboards Looker Studio prêts à l'emploi.
SEO + AEO + GEO
Positions Search Console, CTR par requête, suivi des citations dans les LLM (ChatGPT, Perplexity, Gemini, Claude — voir page SEO & GEO), couverture sitemap, Core Web Vitals.
Engagement éditorial
Temps de lecture par catégorie, taux de scroll, taux de retour, navigation entre pages. Permet d'identifier ce qui résonne réellement.
Conversion soft + hard
Leads (contact, RDV), candidatures (recrutement), abonnements newsletter. Attribution multi-canale via GA4 ou Matomo.
Multilingue / multi-marché
Vue par locale et par pays. Comparaison performances FR / EN / autres marchés. Détecte les marchés sous-performants ou les contenus à localiser.
Un site corporate qui ne mesure que le trafic ignore 80 % de sa valeur. Avec Smotly, vous voyez ce qui est lu, ce qui convertit, ce qui est cité — y compris par les LLM.
En savoir plus sur notre approche analyticsComparison
| Criterion | Legacy CMS (WordPress / Drupal) | Smotly Headless |
|---|---|---|
| Speed | Often < 50 PageSpeed | > 90 PageSpeed |
| Team autonomy | Technical dependency | Custom back office |
| Security | Large attack surface | Decoupled architecture |
| Scalability | Expensive | Incremental |
| SEO | Stacked plugins | Native (Schema, sitemap, i18n) |
| Internationalization | Third-party modules | Native Strapi + Next i18n |
Corporate packages
Corporate Essential
Launch a clean headless corporate site.
Corporate Premium
International site, multi-market, demanding editorial processes.
Measurable results
< 1s
Page display
Green Core Web Vitals
+30%
SEO acquisition
12 months post-launch
100%
Editorial autonomy
IT out of the loop
-40%
Publishing time
Optimized workflow
A clearer, more reassuring and more useful collaboration.

“Our new website is now live thanks to their strong technical expertise and constant willingness to find solutions without ever losing sight of the user experience.”
“The quality of the design proposals and the technical precision of the agency's experts enabled us to launch the project on time, smoothly and with a result praised internally.”
“The work carried out for the design of our new website, for CCEI's fiftieth anniversary, was a real success. Communication was smooth and the team was always responsive.”

“The redesign of our website was a major challenge for our association. It was carried out rigorously and professionally by the Smotly teams.”

“Our new website is now live thanks to their strong technical expertise and constant willingness to find solutions without ever losing sight of the user experience.”
“The quality of the design proposals and the technical precision of the agency's experts enabled us to launch the project on time, smoothly and with a result praised internally.”
“The work carried out for the design of our new website, for CCEI's fiftieth anniversary, was a real success. Communication was smooth and the team was always responsive.”

“The redesign of our website was a major challenge for our association. It was carried out rigorously and professionally by the Smotly teams.”
FAQ
Related services
Strapi agency
Headless CMS that drives content, SEO and i18n natively.
SEO & GEO
Google visibility and LLM citations (ChatGPT, Perplexity, Gemini, Claude).
Technical and UX audit
Diagnosis of your existing site.
Replatforming
Migration from WordPress, Drupal, AEM...
UX/UI Design
Visual redesign, design system, wireframes.
AI solutions & automation
AI content, chatbot, semantic search.
Maintenance & evolutions (MCO/TMA)
SLA and continuous evolutions.
We help you frame what it implies, what it costs, and why some architectures last while others need rebuilding in 2 years.