A corporate site that works as hard as your team.
Headless corporate websites that perform in SEO, are simple to administer and connect to your ecosystem. Your marketing teams manage content. Your IT department is no longer involved in every change. Powered by Strapi for fast, well-ranked sites connected to your tools.
Who it's for
A corporate site is a digital asset, not an expense.
4 situations where a Strapi + Next.js headless redesign radically changes what you can do with your site.
01
Redesigning an existing site
Aging site (monolithic WordPress, heavy Drupal, obsolete CMS). Degraded performance, hard administration, technical debt.
02
International corporate site
Presence across several markets with autonomous local teams. Centralized content management, regional variations. Adisseo reference (presence up to China).
03
Demanding editorial processes
Complex publishing flows (validation, localization, archiving). Back office adapted to organizational roles, validation workflows.
04
Migration from a legacy CMS
Headless replatforming while preserving content, URLs and SEO. No traffic loss, faster speed and more autonomy.
What we build
What your corporate site gains with Smotly.
The headless CMS that reconciles technical performance and editorial simplicity. Decoupled architecture = ultra-fast, SEO-friendly sites.
Performance & SEO
- Page display time < 1s (Adisseo reference)
- Green Core Web Vitals
- Native SEO: tags, structured schemas, sitemap, i18n
- Built-in AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization)
Editorial autonomy
- Strapi back office adapted to your editorial processes
- No technical dependency to update content, images or pages
- Role-based rights management (editor, validator, administrator)
- Validation workflow and granular roles
Architecture & longevity
- Headless API-first: decoupled front end, separate CMS
- Front-end evolutions independent from the CMS
- Source code belongs to you, documentation delivered
- Back office customizable to your needs
Internationalization
- Native multilingual setup (Next.js + Strapi i18n)
- Regional specifics management (domains, currencies, different content)
- Content distribution everywhere (site, app, newsletters, social networks)
Integrations
- CRM (HubSpot, Salesforce...)
- Marketing automation, analytics, DMP
- RSS feeds, third-party APIs
- Smooth integrations with any front end
A site that carries your brand
Multi-market, multilingual, one platform.
Headless architecture, native performance and autonomous editorial teams. Your corporate pages load in under a second, worldwide, on every device.
corporate website · international
6 markets · 1 codebase
Lighthouse · 6-market average
100
Performance
98
Accessibility
100
SEO
96
Best Practices
deployed markets · automatic hreflang
France
fr-FR
UK
en-GB
Deutschland
de-DE
España
es-ES
Italia
it-IT
United States
en-US
CMS Strapi
Autonomous editorial teams
SEO technique
Structured data · sitemap
Multi-market, one base
One codebase, N markets, automatic hreflang and managed language fallback. No duplicated sites.
Native performance
Next.js SSR/ISR, WebP/AVIF images, edge CDN. Lighthouse scores ≥ 95 across all categories on every market.
Autonomous editorial teams
Strapi headless CMS, instant preview, publication workflow. No more relying on IT for every change.
Built to last
Documented design system, E2E tests, CI/CD and monitoring. The platform outlasts the next 5 years of your brand.
Our technical approach
The best headless setup for your corporate site.
No redesign that spirals. Our framed, AI-augmented method lets us deliver complex corporate sites while maintaining deadlines and quality.
Custom back office, REST/GraphQL API, no lock-in.
SSG/ISR, maximum speed, native SEO and i18n.
Vercel
HostingGlobal CDN, branch previews, instant rollback.
CRM connection, newsletters, content syndication.
Strapi gives you total editorial freedom without proprietary lock-in. Next.js delivers speed and SEO that monolithic CMSs cannot reach.
Mesure & pilotage
Mesurer la performance éditoriale, le SEO et le GEO. Pas juste le trafic.
Plan de marquage SEO/GEO, dashboards Looker Studio par marché, suivi des citations LLM, RGPD.
Un site corporate est un actif digital qui se pilote sur trois axes : visibilité (SEO classique + AEO + GEO), engagement (lecture, profondeur, retour) et conversion (lead, candidature, prise de contact). Smotly livre une stack analytics complète qui couvre les trois, dashboards Looker Studio prêts à l'emploi.
Sur un site corporate, on mesure quoi ?
SEO + AEO + GEO
Positions Search Console, CTR par requête, suivi des citations dans les LLM (ChatGPT, Perplexity, Gemini, Claude — voir page SEO & GEO), couverture sitemap, Core Web Vitals.
Engagement éditorial
Temps de lecture par catégorie, taux de scroll, taux de retour, navigation entre pages. Permet d'identifier ce qui résonne réellement.
Conversion soft + hard
Leads (contact, RDV), candidatures (recrutement), abonnements newsletter. Attribution multi-canale via GA4 ou Matomo.
Multilingue / multi-marché
Vue par locale et par pays. Comparaison performances FR / EN / autres marchés. Détecte les marchés sous-performants ou les contenus à localiser.
Un site corporate qui ne mesure que le trafic ignore 80 % de sa valeur. Avec Smotly, vous voyez ce qui est lu, ce qui convertit, ce qui est cité — y compris par les LLM.
En savoir plus sur notre approche analyticsComparison
Legacy CMS vs Smotly Headless
| Criterion | Legacy CMS (WordPress / Drupal) | Smotly Headless |
|---|---|---|
| Speed | Often < 50 PageSpeed | > 90 PageSpeed |
| Team autonomy | Technical dependency | Custom back office |
| Security | Large attack surface | Decoupled architecture |
| Scalability | Expensive | Incremental |
| SEO | Stacked plugins | Native (Schema, sitemap, i18n) |
| Internationalization | Third-party modules | Native Strapi + Next i18n |
Corporate packages
Two offers, the same expertise.
Corporate Essential
Launch a clean headless corporate site.
- Configured Strapi: custom content schema, admin interface
- Design & development: up to 20 pages, 20 reusable components
- Performance & SEO: green Core Web Vitals, optimized tags, sitemap
- Integrations: 1 CRM, ERP or marketing tool
- Training: half-day session + documentation
- Launch: hosting included for 1 year, DNS, SSL, Analytics, GDPR compliance
- Warranty: 30-day warranty period
- Annual maintenance
Corporate Premium
International site, multi-market, demanding editorial processes.
- Everything in Corporate Essential, plus:
- Multilingual / multi-market (Strapi + Next.js i18n)
- Up to 50 pages, 40 advanced components
- Multiple integrations (CRM + marketing automation + analytics)
- Multi-role editorial validation workflow
- Advanced SEO + AEO/GEO + Schema.org
- Continuous strategic support
- Premium MCO/TMA with SLA
Measurable results
What our clients see from launch.
< 1s
Page display
Green Core Web Vitals
+30%
SEO acquisition
12 months post-launch
100%
Editorial autonomy
IT out of the loop
-40%
Publishing time
Optimized workflow
FAQ
Questions we often hear.
Related services
Go further
Strapi agency
Headless CMS that drives content, SEO and i18n natively.
SEO & GEO
Google visibility and LLM citations (ChatGPT, Perplexity, Gemini, Claude).
Technical and UX audit
Diagnosis of your existing site.
Replatforming
Migration from WordPress, Drupal, AEM...
UX/UI Design
Visual redesign, design system, wireframes.
AI solutions & automation
AI content, chatbot, semantic search.
Maintenance & evolutions (MCO/TMA)
SLA and continuous evolutions.
A corporate site that lasts 5 years without weighing you down. It is possible.
We help you frame what it implies, what it costs, and why some architectures last while others need rebuilding in 2 years.