Case study · Pool equipment & automation

CCEI - 50 years
corporate + b2b website

International redesign of the showcase and B2B website for a pool equipment manufacturer celebrating its 50th anniversary.

CCEI
Corporate + B2B website
Pool equipment & automation
project stackNext.jsStrapiGoogle Tag Manager
Measurable impact

0

unified subsidiaries

0

corporate + B2B

0

back-office autonomy

Project context

Why this project, for whom.

CCEI needed a modern digital platform to support an international network of subsidiaries and a major brand milestone.

The redesign clarified the user experience, modernized the visual system and gave teams a multilingual back office for local content.

Business challenge

« Unify corporate and B2B content for 10 subsidiaries while supporting multilingual publishing and a refreshed brand identity. »

Product previews

A few key screens from the delivered product.

CCEI - Screen 1
CCEI - Screen 2

Project architecture

A stack designed to talk to your information system.

Front
  • Front-endNext.js · React
Core
  • CMSStrapi
  • API LayerREST · GraphQL
Information system integration
  • ERP / SILegacy
  • PIMAkeneo
  • Automationsn8n
What we delivered

A clear scope, zero drift.

  • 01Corporate and B2B information architecture
  • 02Multilingual content model
  • 03New visual system for the anniversary
  • 04Back-office setup and training
What it produced

Results measurable.

  • Unified platform for the international network
  • Clearer product and brand storytelling
  • Editorial autonomy for subsidiaries

« Exchanges are smooth and the team is always responsive. They delivered exactly what we wanted. »

CCEI

Oceane Fayolle

Marketing Manager - CCEI

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