Pool Planet
Pool e-commerce
SEO & GEO
SEO & GEO agency: rank on Google and get cited by LLMs.
Smotly is a French web integration agency covering classic SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Audit, technical redesign, editorial strategy, structured data and measurement: we treat your Google visibility and your LLM presence in the same chain, not in two silos.
Who is this offer for?
Smotly's SEO & GEO offer targets four profiles.
It targets organizations whose digital visibility is a strategic asset, and that notice classic SEO is no longer enough since LLMs entered the information journey.
01
Marketing and communications leaders in mid-market and enterprise
You publish content, you track Google rankings, you watch traffic decline without explanation. Some of your prospects now ask their questions to ChatGPT or Perplexity before Google, and you don't know whether you're being cited.
02
B2B and B2C e-commerce leaders
Your catalog ranks decently on Google, but Perplexity or ChatGPT send your prospects to your competitors. Commerce GEO, enriched Product schema, citable editorial content, internal comparators, is the missing layer.
03
Institutional organizations
Your audiences (citizens, members, journalists, elected officials) increasingly ask LLMs for information that should come from you. If LLMs cite a third party in your place, your authority erodes.
04
SaaS publishers and DTC brands
Your corporate site or product documentation is your main acquisition channel. You want your documentation to be the source LLMs cite when a developer or buyer asks a question in your category.
Use cases
When the SEO/GEO offer is the right answer.
Four typical situations where we embed SEO and GEO in the same integration chain.
01
Technical redesign with embedded SEO/GEO
Corporate or e-commerce redesign with SEO and GEO embedded from framing, not as a layer added after go-live.
02
SEO/GEO audit of an existing site
Full 5-axis audit (technical, markup, content, popularity, LLM citations) with a 90-day prioritized action plan.
03
Pillar content strategy
Create or rework 5 to 15 pillar pages that capture both SEO and GEO on the structuring queries of your market.
04
LLM citation tracking
How often do ChatGPT, Perplexity, Gemini, Claude cite you, on which queries, with what frequency? Smotly's proprietary monthly dashboard.
Definitions
SEO, AEO, GEO: three disciplines, one shared technical chain.
SEO optimizes for search engines. AEO optimizes for answer boxes. GEO optimizes for generative engines. Three disciplines, three audiences, and one shared technical chain.
- SEO (Search Engine Optimization)
- SEO is the optimization of a site for search engines. It rests on three pillars: technical (performance, architecture, indexation, markup), content (semantic relevance, freshness, editorial authority) and popularity (backlinks, mentions, trust signals). Goal: rank high on Google or Bing for targeted queries.
- AEO (Answer Engine Optimization)
- AEO is optimization for answer engines, the zones where Google displays a direct answer without sending the user to a site (featured snippets, People Also Ask, knowledge panels, voice assistants). AEO relies on rigorous markup (FAQPage, HowTo, QAPage), concise leading answer sentences and recognized domain authority. It's the bridge between SEO and GEO.
- GEO (Generative Engine Optimization)
- GEO is optimization for generative engines, the LLMs that synthesize an answer from multiple sources and cite the ones they retain. The term was popularized by a 2024 academic paper (Aggarwal et al., GEO: Generative Engine Optimization, arXiv) which showed that certain optimizations, explicit citations, numerical data, fluency, authoritative tone, significantly increase citation probability. GEO does not replace SEO; it extends it on a new front.
SEO vs AEO vs GEO
When to invest in what?
Invest first in technical SEO when the site is not indexable, slow or lacks proper markup, that's the foundation. Add AEO when you target a category where voice queries and featured snippets dominate. Invest in GEO today on topics where your prospects already ask LLMs before asking Google. Smotly's stance: these three investments don't need to be sequential, they should be scoped together in the same integration chain.
| Criterion | Classic SEO | AEO (Answer Engine) | RecommendedGEO (Generative Engine) |
|---|---|---|---|
| Target | Google / Bing result pages | Featured snippets, People Also Ask, voice | LLMs (ChatGPT, Perplexity, Gemini, Claude) |
| Main metric | Average position, CTR, organic traffic | Position-zero presence, voice citation rate | LLM citation rate, presence in answers |
| Technical pillar | Performance, indexation, markup, sitemap | Schema.org FAQPage, HowTo, dl structure | Enriched Schema.org, multiple JSON-LD, freshness |
| Content pillar | Editorial authority, depth, freshness | Crisp answer sentences, ordered lists | Citable facts, figures, source citations, authoritative tone |
| Popularity pillar | Backlinks, mentions, brand signals | Same as SEO + markup | Reinforced E-E-A-T (Experience, Expertise, Authoritativeness, Trust) |
| Measurement tool | Search Console, Semrush, Ahrefs | Search Console (snippet impressions) | Manual tests + AI agents on cron (Smotly) |
| Maturity | Mature (25 years) | Mature (10 years) | Emerging (since 2023) |
| Use case | All queries | Short, voice, transactional queries | Open queries, how-to, comparison, which one to pick |
Notre recommandation par défaut sur ce périmètre
In summary: SEO remains the foundation, AEO is the bridge, GEO is the new front. Smotly does not silo these three disciplines, they share the same chain (Strapi for content and schema, Next.js for performance, Search Console and Looker Studio for measurement). That's what allows scoping all three investments in parallel rather than in series.
Our SEO/GEO services
From framing to run-time evolutions.
Smotly covers the full SEO/GEO lifecycle: audit, technical redesign, content strategy, schema.org, GEO authoring (writing cited by LLMs) and full measurement. Each service is scoped, priced and documented.
- 01
SEO/GEO audit
5 axes · 5 to 10 days
Audit on 5 axes: technical (Core Web Vitals, indexation, JS rendering), markup (schema.org, JSON-LD, hreflang), content (editorial authority, search intents), popularity (backlinks, mentions), GEO (current citations in ChatGPT, Perplexity, Gemini, Claude, tested manually and automatically).
- Duration5 to 10 days
- Deliverable90-day prioritized report + competitive benchmark
- 02
Technical SEO/GEO redesign
2026 standards
Rework of the technical layer: performance (CWV in the green on mobile and desktop), architecture (clean URLs, hreflang, canonical), markup (semantic HTML5, rich schema.org), JSON-LD (Organization, WebSite, BreadcrumbList, Product, Article, FAQPage…), driven internal linking, 301 redirect plan.
- Target stackNext.js + Strapi (default, native SEO/GEO)
- 03
Pillar content strategy (SEO + GEO)
5 to 15 pillar pages
Design and writing of pillar pages capturing both SEO and GEO on your market's structuring queries. Standardized framework: H1/H2 as questions or factual statements, leading declarative answer sentence, citable facts, enriched schema.org, dense internal linking.
- Typical volume5 pillars (~3,000 words) in 6 to 8 weeks
- 04
Structured data and JSON-LD
Full Schema.org
Setup or full enrichment of Schema.org markup: Organization, WebSite, WebPage, BreadcrumbList, FAQPage, Article, Product, Offer, Review, HowTo, Event, Person. Native Next.js integration + content fed from Strapi. Rich Results Test validation.
- DeliverableFull markup + convention documentation + Rich Results validation
- 06
SEO + GEO + LLM citation measurement
Smotly proprietary setup
GTM tagging plan (Consent Mode v2), GA4 or Matomo, Search Console and Bing connected, Looker Studio assembling the whole. Plus a proprietary LLM citation tracking setup: scheduled queries to ChatGPT, Perplexity, Gemini, Claude on your target keywords, monthly GEO presence dashboard.
- DeliverableTagging plan + Looker Studio dashboards + LLM citations dashboard
SEO/GEO case studies
SEO/GEO projects delivered by Smotly.
Excerpts of recent projects where the SEO/GEO layer was embedded in the redesign or editorial strategy.
Elements Lighting
Decorative & technical lighting
CCEI
Pool equipment
Adisseo
Animal nutrition
SmotFlow method
Our SEO/GEO method: AI-augmented, driven by your stakes.
SEO and GEO are scoped from the design phase, not as a late add-on. AI-augmented method with internalized agents: faster semantic mapping generation and validation, schema.org markup pre-written and reviewed by experts, AI-assisted GEO authoring with systematic senior review, scheduled LLM citation monitoring through an n8n + LLM API routine. Our experts orchestrate these agents, they are never replaced.
01Scoping
02Design
03Build
04Acceptance
05Run
06Evolution
Stack & integrations
One technical chain for both SEO and GEO.
SEO and GEO share the same prerequisites: a CMS that cleanly models content, a front-end that renders it as performant semantic HTML, integrated measurement.
The technical condition for GEO: schema.org-relevant fields are exposed cleanly.
Semantic HTML, native JSON-LD, sitemap, robots, hreflang, redirects, CWV in the green.
n8n + LLM APIs routine: scheduled queries to ChatGPT, Perplexity, Gemini, Claude.
Anthropic
Editorial and quality agentsAI-assisted GEO authoring review, pre-written Schema.org markup proposals.
Search Console + Bing Webmaster Tools, GA4 + Matomo + GTM, Looker Studio (SEO + GEO dashboards + proprietary LLM citations dashboard). SEO tools: Semrush, Ahrefs, Screaming Frog as needed.
FAQ
SEO & GEO agency FAQ.
GEO (Generative Engine Optimization) is the optimization of a site for generative engines, the LLMs that synthesize an answer by citing sources (ChatGPT, Perplexity, Gemini, Claude). The term was popularized by a 2024 academic paper (Aggarwal et al., arXiv). GEO complements SEO without replacing it: you keep optimizing for Google, and you now also optimize to be cited by LLMs.
Let's talk
An SEO/GEO visibility project? Let's talk.
Audit of your site, redesign scoping, pillar content strategy setup, LLM citation tracking: we call you back within 24 working hours with a senior contact who knows your context.