Audit
Website audit , e-commerce, business applications & Strapi
Diagnose, prioritize, accelerate - Technical, SEO/UX & architecture audit (Strapi, Shopify Plus, front-end). A concrete action plan in just a few days.
Web, e-commerce and business app audits, actionable diagnostics
For SMEs and ETIs, we audit websites, e-commerce sites and business applications to align business challenges, SEO/UX and technical constraints in 1 to 4 weeks.
Performance & Speed
Fast-loading pages: experience and Core Web Vitals scores guaranteed.
Technical SEO
Optimized visibility: structure, markup, content, indexing.
UX & Accessibility
Intuitive paths and interfaces accessible to all.
Architecture & Security
Robust platform, reliable integrations, mastered security.
What a Smotly audit covers
Technology & performance
Core Web Vitals, server time, front/SSR/SSG, accessibility (RGAA/WCAG), security (OWASP), technical debt, CI/CD, monitoring
UX & conversion
Key paths (desktop/mobile), forms and friction, internal search/navigation, heuristics, micro-copies, trust signals
SEO & content
Indexing (GSC/logs), tree structure and meshing, tagging/schema.org, i18n/hreflang, redirections, duplication/orphaned content
Data & analytics
GA4/GTM/CMP, marking plan, events/conversions, attribution, data quality and dashboards
Architecture & integrations
CMS (Strapi, WordPress, Webflow), e-commerce (Shopify/Shopify Plus), APIs/webhooks, CRM/ERP/PIM/OMS, governance, environments, cache/CDN
Organization & processes
Key paths (desktop/mobile), forms and friction, internal search/navigation, heuristics, micro-copies, trust signals
When should an audit be carried out?
Before a redesign or migration (replatforming): Identify critical points before migrating to a new platform
After rapid growth (performance/governance upgrade): Adapt your infrastructure and processes to your new scale
In the event of SEO stagnation or falling conversions: Diagnose the causes and identify levers for improvement
If technical debt and operational instability: Assess risks and prioritize corrections
To prepare for international operations (i18n, Markets, multi-country): Auditing technical and organizational capacity for international operations
What you get
- Current situation and objectives
- Action plan (MOSCOW/RICE operational backlog and 30/60/90-day roadmap)
- Recommendations and best practices (perf, SEO, data, security)
- Option: implementation support and targeted training
An in-depth audit of your Strapi CMS
We carry out targeted Strapi audits of your back-office and architecture to identify concrete areas for improvement on both the editorial and technical sides. Our goal: a smooth editorial experience, robust governance and a platform ready for growth.
What we audit :
Content models & relationships
Roles/permissions/workflows
UX editor
Plugins
APIs/webhooks/caching/security
SEO
Hosting & CI/CD
Case studies
The Strapi x Alptis audit
Alptis, France's2nd largest insurance and provident broker, operates two Strapi instances for its content. The growth and increasing complexity of usage has led to disparities between environments and friction on the part of publishers.
Mission: audit the Strapi ecosystem to optimize performance, secure the architecture and prepare for future developments.
Tech audited: Strapi - Node.JS
Scope of audit:
- Content modeling and internationalization (readability, scalability)
- Roles, permissions, workflows and editorial governance
- Strapi configuration, third-party plugins, code quality, security
- Performance, cache/CDN, APIs & webhooks, CI/CD, environments
- UX editor, friction points, documentation and best practices
Key results
7 axes of analysis
cutlery
+60 recommendations
prioritized, 90-day roadmap
-20% to 40% off TTFB
key pages
-30% to 50% off "editing → publication" time
publishers
0 vulnerabilities
open reviews (after remediation)
+30 à +60%
adoption editor
A tailor-made audit offer
Each context is unique. We define the scope (technical, SEO/UX, architecture, data), work in short sprints, then deliver a prioritized, actionable action plan.
SME / ETI
Smot audit
Tariff after pre-audit
on request
What's included :
- Framing
- Business interviews & data collection
- Analysis & testing
- Feedback & action plan
Deliverables
What's included :
- Audit report (status & objectives)
- Action plan (backlog recommendations (RICE / MoSCOW))
- Roadmap 30/60/90 days
- Technical appendices (diagrams, checklists, snippets if useful)
- Post-audit support proposal
Our audit methodology
Fast, efficient
Over ten years' experience has enabled us to develop our audit methodology.
🎯
01.
Launching & framing
Kick-off, objectives, hypotheses, access (staging, follow-up, rest)
Deliverable: audit plan and milestones
🎨
02.
Job interviews
Marketing/Communication, IT, Product, Publishers: obstacles, needs, SLAs
Deliverable: Mapping of uses and irritants
⚙️
03.
Analysis & Diagnosis
Technical (perf, security, archi), SEO/UX, Data and integrations
Deliverable: Sourced findings (captures, logs, metrics)
🔗
04.
Formalization & Restitution
Feedback workshop, prioritization, indicative costing
Deliverable: Prioritized report & operational backlog
📊
05.
Action plan Training
30/60/90-day roadmap, target support, publisher/technical training courses
Deliverable: Roadmap and financial proposal (optional)
Why entrust your audit to Smotly?
End-to-end web expertise
Corporate headless (
) and e-commerce (Shopify/Shopify Plus)
Strapi & Shopify specialists
Headless architecture, e-commerce, governance, integrations
Product culture & delivery
Actionable, costed, CRO-oriented recommendations
AI expertise
Opportunities for automation and team expansion (editorial, support, data)
Frequently asked questions
Our most frequently asked questions
What a Smotly audit covers
A diagnosis combining technical, UI/UX, performance, SEO, architecture and integrations (CRM/ERP/Marketing). The exact scope is defined at the scoping stage according to your needs and objectives.
How long does an audit last?
From 1 to 4 weeks, depending on complexity, with weekly progress updates.
What access do you need to audit my site?
Read access to environments (staging/production), GitHub, analysis tools (GA4, Search Console), code repository (read), Strapi/Shopify (dedicated accounts).
Does the audit have an impact on production?
No. We work in reading and test environments. All prod experimentation is planned and validated.
Do you offer post-audit support?
Yes, we can pilot or co-pilot the implementation, and train your teams (editors/tech).
Do you conduct Shopify e-commerce audits?
Yes (conversion, performance, SEO, data, integrations, Markets/B2B).
Do you carry out audits other than on Shopify and Strapi?
Yes, we have many years of experience with WordPress, Prestashop, Magento, WooCommerce and Webflow CMS.
Do you still have questions?
Ask us your question by leaving us a message
