“We are satisfied with Smotly's work on the creation of our website. Smotly understood our needs and was responsive throughout the process. The site is both functional and elegant.”
TDS
Tiago Dos Santos
Sales Manager · Elements Lighting
B2B & B2C e-commerce offer
An e-commerce site without the limits of SaaS solutions.
Complex catalog, specific B2B rules, ERP/PIM/CRM connectors, custom journeys: we build e-commerce platforms that fit your use cases, not the other way around. Medusa.js when SaaS hits its limits, Shopify Plus when time-to-market comes first.
15+
years of experience
100+
projects delivered
Trusted by
Who it's for
What we build, and for whom.
E-commerce platforms designed for catalogs and organizations that do not fit inside a template.
01
Advanced B2C e-commerce
Structured catalog, premium buying experience, native SEO. Analytics integration, personalization and A/B testing. A stronger brand, centralized management and an e-commerce platform ready to scale.
CMO · Digital Director
02
Complex B2B e-commerce
Account management and negotiated customer pricing, 10,000 to 100,000+ references, quote workflows, order approval, invoicing and ERP/CRM connection.
Purchasing Director · CIO
03
Marketplace & distribution
Multi-vendor, multi-warehouse, multi-currency. D2C logic or store/marketplace mix. Composable architectures that grow with your channels.
E-commerce Director · CEO
04
E-commerce replatforming
Migration from Magento, PrestaShop, WooCommerce or Salesforce Commerce Cloud. Catalog recovery, preserved SEO and service continuity.
CIO · E-commerce Director
What we build
What your e-commerce platform can do with Smotly.
Capabilities proven on more than 100 projects, grouped by domain. Variants, bundles, configurators: catalog complexity no longer slows you down.
Catalog & products
- Complex catalog management (variants, bundles, configurators)
- PIM import/sync (Akeneo, Bynder, ...)
- Real-time pricing and stock from the ERP
- Merchandising and promotion rules
Journey & conversion
- Optimized checkout, multi-currency, multilingual
- Personalized journeys by customer profile (B2B vs B2C)
- Recommendation engine, upsell, cross-sell
- A/B testing, analytics, native technical SEO
B2B & account management
- Customer spaces with history, quotes and order tracking
- Group / subsidiary / user hierarchies
- Negotiated prices and account-specific terms
- Quote, order approval and invoicing workflows
Business system integrations
- ERP (SAP, Dynamics, Sage, Odoo, NetSuite...)
- CRM (Salesforce, HubSpot, Pipedrive...)
- PIM, WMS, logistics, marketing automation
- Carriers, TMS and payment tools
Custom back office
- Administration interface tailored to your teams (merchandising, support, marketing)
- Content and order validation workflows
- Integrated reporting and dashboards
AI & automation
- Smart product recommendations
- AI-assisted support and dynamic FAQ
- Automatic product content enrichment
- n8n automation: orders, notifications, synchronizations
E-commerce shaped around your flows
B2B logic that holds up in production.
Complex catalog, multi-user accounts, negotiated pricing and ERP stock: your e-commerce platform acts as an extension of your information system.
Catalog without limits
10,000 to 100,000+ SKUs, variants, bundles and configurators. Real-time PIM/ERP synchronization.
Negotiated prices per account
Specific rates, discount terms and free-shipping rules per customer. The right price for the right buyer.
B2B conversion reworked
Quotes, approvals, recurring orders and multi-user accounts: the journey your buyers expect.
Connected, not siloed
API-first: your e-commerce talks to SAP, Salesforce, Akeneo, carriers and your WMS. One source of truth.
checkout · B2B account
Delassus Industries · Order #A-4421
Cart · 3 references
Real-time stock
XR-500 professional machine
REF-8821 · qty 4
11 560.00 €
2 890.00 € / unit
Annual maintenance kit
REF-4419 · qty 2
890.00 €
445.00 € / unit
24-month warranty extension
REF-1203 · qty 1
included
Subtotal
12 450,00 €
Account discount
− 1 869,00 €
Total excl. tax
10 581,00 €
system integrations
SAP ERPsynced
Akeneo PIMsynced
Salesforce CRMsynced
n8n Automationslive
Live ERP stock
Account terms
Our technical approach
The stack we recommend for your e-commerce platform.
We do not put every project on the same platform. Our recommendation depends on your catalog, flows, personalization needs and existing ecosystem. Based on your digital maturity, size and complexity, we recommend one architecture or the other.
Open source, composable, no SaaS limits. B2C, B2B, marketplace, distribution.
Performance, SSR/ISR, native SEO, smooth buying experience.
Editorial content, marketing pages, team autonomy.
Orders, notifications, ERP/CRM synchronizations.
API-first architecture, code you own, easier migrations. You are not locked in. And when Shopify Plus is the right answer (time-to-market, app ecosystem), we say so.
Mesure & pilotage
Mesurer ce qui compte. Piloter votre e-commerce sur des chiffres, pas des intuitions.
Plan de marquage GA4 e-commerce, dashboards Looker Studio, RGPD : tout ce qu'il faut pour piloter votre catalogue, vos parcours et votre marge.
Sur un e-commerce, on ne pilote pas le trafic — on pilote la marge nette par segment client. Smotly cadre le plan de marquage GA4 ou Matomo dès la conception, livre les dashboards Looker Studio à la mise en production, et forme vos équipes à les lire.
Sur un e-commerce, on mesure quoi ?
Funnel produit → panier → checkout → achat
Events `view_item`, `add_to_cart`, `begin_checkout`, `purchase` GA4 e-commerce, with valeur, devise, items, customer_segment (BtoB / BtoC).
Performance par cohorte / par segment client
Récurrence d'achat à 30/60/90 j, panier moyen par segment, taux de retour, RFM (Recency, Frequency, Monetary).
Marge nette par produit / par canal
Événements custom enrichis avec coûts (PIM/ERP) pour piloter la marge réelle, pas le seul CA top-line.
SEO produit & catégorie
Search Console croisée avec GA4 dans Looker Studio : positions, CTR, conversions par requête, par page produit, par catégorie.
Vous achetez une plateforme e-commerce. Vous repartez avec une plateforme et la capacité de la piloter — sans dépendre de nous pour lire un dashboard.
En savoir plus sur notre approche analyticsShopify packages
Packages matched to your Shopify Plus needs.
Two packaged formats to start quickly on Shopify, complemented by custom work for advanced B2B needs or headless Medusa architectures.
Essential Package
Launch quickly on Shopify.
- Shopify store creation
- Custom design (optimized theme)
- Technical SEO & standard analytics configuration
- 1 marketing integration (emailing, CRM...)
- 1 ERP and/or logistics interface
- Shipping & delivery
- Training: half-day session + documentation
- Launch: hosting included
Recommended
Premium Package
Shopify Plus + business integrations.
- Everything in Essential, plus:
- Shopify Plus (Markets, B2B, Scripts)
- Advanced ERP + CRM + PIM integrations
- Custom automation (n8n)
- Custom back office for your teams
- B2B modules: accounts, quotes, negotiated prices
- Advanced SEO + Schema.org
- Team support & training
Agile project methodology
10 years of expertise in themed sprints.
Our AI-augmented methodology covers every step from scope definition to post-production follow-up. This is not a pitch: it is why clients talk about deadlines being kept and deliverables exceeding expectations.
01
Scope Sprint
Business workshops, competitive analysis, MoSCoW backlog, estimates.
02
Design & UX Sprint
Personas, wireframes, Figma mockups, design system.
03
Technical Sprint
Architecture, e-commerce engine, headless front end, performance.
04
Integration Sprint
ERP, CRM, PIM, marketing automation, carriers.
What our clients say
A clearer, more reassuring and more useful collaboration.
“From the beginning, I was impressed by the level of commitment and professionalism shown by the Smotly team. Their attentive support and expertise were essential in bringing our project to a successful outcome.”
YT
Yassin Tarkhatt
Product Owner at Legendary Plays · Legendary Plays
“The Smotly teams supported us with our web evolution needs. They integrated our requests well and understood our expectations, offering coherent and suitable solutions.”
AL
Alain Leyravoux
CEO - Co-founder · Styley
“They guided us in our choices throughout the project and the result matches our expectations. The teams are organized and always respond quickly to our requests.”
MA
Margaux Artigaud
Managing Director · Poolplanet
← Swipe →
“We are satisfied with Smotly's work on the creation of our website. Smotly understood our needs and was responsive throughout the process. The site is both functional and elegant.”
TDS
Tiago Dos Santos
Sales Manager · Elements Lighting
“From the beginning, I was impressed by the level of commitment and professionalism shown by the Smotly team. Their attentive support and expertise were essential in bringing our project to a successful outcome.”
YT
Yassin Tarkhatt
Product Owner at Legendary Plays · Legendary Plays
“The Smotly teams supported us with our web evolution needs. They integrated our requests well and understood our expectations, offering coherent and suitable solutions.”
AL
Alain Leyravoux
CEO - Co-founder · Styley
“They guided us in our choices throughout the project and the result matches our expectations. The teams are organized and always respond quickly to our requests.”
MA
Margaux Artigaud
Managing Director · Poolplanet
FAQ
Questions we often hear.
Medusa.js when you have complex B2B logic, a very large catalog, specific business-system integrations or when you want to avoid SaaS lock-in. Shopify Plus when time-to-market and the app ecosystem matter most, and your use cases fit the SaaS model. We help you decide during scoping.
Related services
Go further
Medusa.js agency
Open-source commerce engine for complex B2B and hybrid models.
Shopify or Medusa?
Honest comparison, 5 decision criteria, scoping audit.
E-commerce & technical audit
Current state, priorities and 30/60/90-day action plan.
Replatforming
Magento, PrestaShop, WooCommerce, SFCC migration to a modern stack.
UX/UI Design
Buying journeys that convert, online interactive prototype, design system.
Maintenance & support
MCO, evolutions, monitoring and SLA matched to your criticality.
AI solutions & automation
Recommendations, support, merchandising, synchronizations.
POC: Validate before industrializing
2 to 6 weeks to de-risk an architecture choice.
Let's talk e-commerce
Your e-commerce project deserves a real conversation.
30 minutes to understand your stakes, clarify what is possible, and tell you honestly whether we are the right partner.