Elements Lighting
b2c & b2b e-commerce redesign
Three BigCommerce sites unified into one premium Shopify Plus B2C/B2B platform, without losing SEO, customer data or features.
Shopify PlusFigma
n8nMailChimpWeglot
GitHub0
unified platforms
0
team autonomy
0
agile delivery
Project context
Why this project, for whom.
Elements Lighting needed to rationalize several commerce sites into a single platform serving both consumer and professional customers.
The project required careful migration of SEO, accounts, catalog structure and key features while improving the buying experience.
« Merge three e-commerce platforms into one premium experience while preserving SEO, customer data and business continuity. »
Product previews
A few key screens from the delivered product.
Project architecture
A stack designed to talk to your information system.
- Shopify OS 2.0Custom theme
- Shopify B2BNegotiated pricing
- Shopify PlusCheckout
- MailChimpMarketing
- Verified reviewsReviews
- WeglotMultilingual
- n8nAutomations
A clear scope, zero drift.
- 01Shopify Plus architecture and theme implementation
- 02SEO and catalog migration
- 03B2C and B2B journey design
- 04Team training and handover
Results measurable.
- One unified platform replacing three websites
- Clearer operational model for the internal team
- Premium storefront ready for both B2C and B2B growth
« Where the old ecosystem showed its limits, Shopify brings an elegant and powerful technical answer. »
Elements Lighting
Launch · September 1, 2025
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