CCEI
Pool equipment
Strapi agency
Strapi agency: audit, redesign, build and managed services for headless sites.
Smotly is a French web agency specialized in business-critical projects. We design, build and maintain Strapi platforms for B2B/B2C e-commerce, customer portals, extranets and large-scale corporate websites, with a back-office your teams will actually enjoy using.
Who is Strapi for?
Strapi is built for four profiles.
Strapi is an open-source headless CMS designed for teams that need a custom back-office, connected to their information system, capable of feeding multiple channels (web, mobile app, kiosks, marketplaces).
01
CIOs and engineering teams
Strapi is open source, self-hostable, API-first and extensible in TypeScript. No editor lock-in, no volume-based licensing, no vendor lock-in. Ideal for taking back control of your content stack.
02
Marketing and communications teams
The Strapi back-office is fully customizable. Each role sees only what it needs. Marketing teams publish autonomously, without IT tickets.
03
Product teams (B2B, portals, apps)
Strapi handles editorial content as well as structured business data: catalogs, directories, documentation, FAQs, configurators. Native REST and GraphQL APIs feed any front-end.
04
Multi-site and multi-brand organizations
A single Strapi back-office can drive multiple sites, languages and brands. Centralized governance, local variations.
Use cases
When Strapi is the right answer.
Four typical situations where we recommend Strapi as a first-class choice over a monolithic CMS.
01
Multilingual corporate website redesign
Mid-size or enterprise account, strong need for editorial autonomy and multilingual content. Strapi replaces aging WordPress.
02
Headless e-commerce site
Strapi (content + SEO) coupled with Medusa.js or Shopify for commerce. The best architecture to scale SEO.
03
B2B customer portal / extranet
Authentication, document management and per-account personalized content. Native ERP/CRM connectivity.
04
Mobile or web application
Dedicated back-office for product teams, feeding both web front-end and native mobile app via a single API.
Why Strapi
Why Strapi is the right choice for a high-stakes project.
Strapi has been downloaded over 5 million times and is used by thousands of organizations worldwide (including IBM, Walmart, NASA, Toyota). Six benefits explain its adoption on demanding projects.
01
Open source and self-hostable
No editor dependency, no hidden costs, no forced migration. Your data stays with you, or with the host of your choice.
02
API-first (REST + GraphQL)
Each content type automatically exposes its endpoints. Your front-end, mobile app and third-party systems consume the same source of truth.
03
Custom back-office
Full customization of the admin UI: fields, views, roles, workflows. Business teams keep their habits instead of adapting to a tool.
04
Granular roles and permissions
Native RBAC, including per content type, per field and per locale. Essential for multi-team and multi-market organizations.
05
Native internationalization (i18n)
Built-in multi-language and multi-locale support. Content variants, fallbacks, translation workflow.
06
Plugin ecosystem and TypeScript extensibility
Official marketplace + custom plugins in TS. Strapi extends, connects and adapts without becoming a black box.
Strapi vs WordPress vs Drupal
Strapi vs WordPress vs Drupal: when to choose what?
Choose Strapi when you need a custom back-office to feed multiple channels (site, app, marketplaces), a clean API and a modern stack. Choose WordPress for a standard editorial site, fast to deploy, with a no-code plugin ecosystem. Choose Drupal for heavy institutional sites, highly structured, with complex editorial workflows.
| Criterion | RecommendedStrapi | WordPress | Drupal |
|---|---|---|---|
| CMS type | Headless, API-first | Monolithic (coupled to PHP front) | Monolithic, decoupled possible |
| Front-end | Free choice (Next.js, Nuxt, React Native…) | PHP themes (or recent headless) | PHP themes (or JSON:API) |
| Language | Node.js / TypeScript | PHP | PHP |
| Native API | REST + GraphQL | REST (via plugin, limited) | REST, JSON:API |
| Back-office customization | Total (TypeScript plugins) | Limited (admin themes) | High but complex |
| Multi-site / multi-brand | Yes (environments or multi-tenancy) | Native multi-site (limits) | Mature multi-site |
| Front-end performance | Excellent (decoupled, SSG/SSR) | Average (depends on plugins) | Average |
| SEO | Fully driven by the front (Next.js) | Native but plugin-dependent | Native, granular |
| Hosting | Free (self-host, Docker, PaaS) | Shared or managed WP | Dedicated infrastructure often required |
| 5-year TCO | Low to medium | Variable (paid plugins, security) | High (specialized infra and devs) |
| Ideal use case | Headless, omnichannel, B2B, portals | Editorial sites, blogs, brochures | Complex institutional sites, public sector |
Notre recommandation par défaut sur ce périmètre
In summary: Strapi is the answer when you want a powerful back-office decoupled from a modern front-end, not when you want to drag-and-drop a theme.
Our Strapi services
From audit to managed services.
Smotly covers the full lifecycle of a Strapi project: existing audit, redesign, greenfield build, managed services, hosting and version upgrades. Each service is scoped, priced and documented.
- 01
Strapi audit
5 axes · 5 to 10 days
We audit your existing Strapi instance across 5 axes: architecture, data model, performance, security, maintainability. Deliverable: prioritized report, video readout and costed action plan.
- Duration5 to 10 days
- DeliverablePDF report + video readout + prioritized backlog
- 02
Strapi redesign (migration to Strapi)
WP, Drupal, Contentful migration…
Migration from WordPress, Drupal, Contentful, Prismic, Adobe Experience Manager. Content reuse, SEO preservation (301 redirects, structured data), Next.js front-end rebuild.
- TypologyWordPress → Strapi, Drupal → Strapi, Contentful → Strapi
- SEO301 redirect plan, before/after rankings audit, post-migration monitoring
- 03
Greenfield Strapi build
Custom platform
Design and development of a custom Strapi platform: content-type modeling, custom plugins, IT system connectivity (ERP, CRM, PIM, DAM), Next.js front-end, go-live and customer success.
- MethodFraming → design → sprint build → QA → run
- 04
Strapi managed services
Application maintenance
Strapi managed services contract: corrective, evolutive, monitoring, on-call. Service-level agreements (SLAs) tailored to project criticality.
- IncludedMonitoring, backups, security patches, small evolutions, hotline
- PricingMonthly retainer or pay-per-ticket
- 05
Managed Strapi hosting
AWS · OVH · Scaleway · private cloud
Strapi hosting on managed infrastructure. Automated deployment, high availability, scalability, observability (logs, metrics, alerts).
- OptionsSingle or multi-environment (dev/staging/prod), DR
- 06
Strapi version upgrade
v3 → v4 · v4 → v5
Strapi v3 → v4, v4 → v5 or minor upgrades. Breaking-change scoping, migration plan, plugin reuse, regression testing, zero-downtime cutover.
- PrerequisitePrior audit
Strapi case studies
Strapi projects delivered by Smotly.
Sector-anonymized excerpts of recent Strapi projects. For a detailed case in your sector, ask us for a personalized presentation.
Alptis
Insurance & social protection
Accor
Hospitality · F&B
France TV
Media · Public television
SmotFlow method
Our Strapi method: AI-augmented, driven by your stakes.
Every Strapi project benefits from an AI-augmented method, with internalized agents on every phase: framing, design, architecture, build, QA, managed services. Faster mockup iterations, better-tested code, systematic documentation. We always keep a senior human in the loop: no deliverable ships without expert review.
01Scoping
02Design
03Build
04Acceptance
05Run
06Evolution
Stack & integrations
Strapi never works alone: our full stack.
Strapi is the back-office. Around it, we assemble the bricks that drive performance, conversion and IT integration.
SSR/SSG, native SEO, Core Web Vitals in the green.
B2B and B2C headless, paired with Strapi for content.
Strapi ↔ ERP, CRM, marketing automation synchronization.
Shopify
SaaS commerceWhen SaaS commerce is enough and Strapi takes over content.
Free hosting (AWS, OVH, Scaleway, private cloud). IT connectors: SAP, Dynamics, Sage, Odoo, Salesforce, HubSpot, Akeneo, Algolia.
FAQ
Strapi agency FAQ.
A Strapi agency is a web agency whose teams are specialized in the design, development and maintenance of projects using Strapi, the open-source headless CMS. Smotly has been working with Strapi since v3 and covers the full project lifecycle: audit, redesign, build, managed services, hosting.
Let's talk
A Strapi project? Let's talk.
Audit of your instance, redesign scoping, design of a new project: we call you back within 24 working hours with a senior contact who knows your context.