Site index

Smotly designs and builds web platforms connected to your tools.

Smotly's AI-centered digital method.

AI agents, RAG, business automation and information system integration.

The Smotly team, its experience and convictions.

Client cases, e-commerce platforms, business portals and corporate websites.

Talk to Smotly about your project.

Get an initial budget and schedule estimate.

Training for Strapi, Shopify, Node.js, Next.js and AI.

Field notes, method and opinions on web projects.

Frequently asked questions about Smotly, its services and method.

All important Smotly pages grouped for discovery.

Mentions légales du site Smotly.

Traitement of data personnelles, droits RGPD and politique cookies.

Engagements RSE de Smotly : éco-conception, inclusion, formation et éthique numérique.

Analyse web avancée, plans de tracking, tableaux de bord et optimisation data-driven.

Technical, SEO, UX, architecture and Strapi audit with a prioritized action plan.

E-commerce platforms connected to your ERP, PIM, CRM and complex catalogs.

Pragmatic AI solutions for your business processes.

Run support, maintenance and improvements for websites, e-commerce and business applications.

Validate an architecture, AI use case or UX journey before industrialization.

Customer spaces, partner portals, extranets and custom business applications.

Strapi, Next.js, Shopify, SEO, architecture and UX experts integrated into your teams.

Migrate to a modern stack while preserving SEO and service continuity.

Performant, manageable corporate websites connected to your ecosystem.

User research, wireframes, Figma mockups and design system.

F&B platform for Europe and North Africa teams, managing recipes, menus and multi-country offers.

Redesign of the corporate website for a global animal nutrition leader present on every continent.

B2B e-commerce portal connected to the IT ecosystem of the Renault dealer network.

Complete redesign of the European corporate showcase in 3 months despite demanding business constraints. Brand hierarchy, multilingual content and native SEO.

Three BigCommerce sites unified into one premium Shopify Plus B2C/B2B platform, without losing SEO, customer data or key features.

International redesign of the showcase and B2B website for a pool equipment manufacturer celebrating its 50th anniversary: 10 subsidiaries, multilingual content and a new brand identity.

Seven-axis technical audit of two Strapi instances for France's second-largest wholesale insurance broker, with a remediation roadmap and training plan.

Accor has trusted Smotly for years to produce culinary photography for the group's different brands.

A new WordPress website designed by the Smotly team for AdvanThink, with a polished and memorable result.

Smotly's school website offer, based on WordPress, was selected by CFA AFMAE for its training catalog and advanced search.

New website for the Cites Caritas association, built by Smotly with WordPress and Elementor.

A custom order-entry application developed for Elements Lighting to replace paper order forms.

Website redesign for Fondation Universite Paris Cite to help support the university's projects and research.

Custom Vue.js development connected to a WordPress site to manage a training catalog.

Website redesign for Green Printz, specialists in personalized eco-responsible clothing and objects.

A custom Shopify e-commerce site for HF Vape, combining premium design, client control and automated management.

New website for Le Genie Climatique, a renovation and energy-transition specialist, designed by Smotly.

A headless Shopify and Strapi e-commerce site for Legendary Plays, developed with Smotly's expertise.

Case study for a custom Angular extranet: analysis, development and web portal maintenance.

Website redesign for the Buthiers leisure island, built by Smotly with WordPress.

E-commerce website creation for Mask Generation / Le Mask Francais on the WooCommerce CMS.

E-commerce redesign for Message In The Bulb, built by Smotly with BigCommerce.

BigCommerce e-commerce website for Message In The Bulb, designed for an optimized shopping experience.

Meta Conseil, a consultancy for public funding, innovation strategy and R&D, selected Smotly to redesign its website.

How Maison Quintin migrated to Shopify to modernize its e-commerce site and optimize management of ultra-fresh products.

Redesign and migration from WordPress to Webflow to support the new identity of Mobipolis, formerly GNFA.

Redesign of the B2B portals for the two entities of the Natural Sante group: Natural Distribution and Laboratoire Sante Verte.

Office des Parfums opened its online store with Smotly: a custom WooCommerce e-commerce solution.

New BigCommerce e-commerce website for PoolPlanet, designed for a friendly interface and optimized experience.

Redesign of the practitioner journey on Qare's website, with a successful user experience overhaul.

Parisian fashion brand SAAJ entrusted Smotly with the production of its e-commerce website.

A WordPress site for medical research: Sauver La Vie highlights researchers and simplifies fundraising and calls for projects.

Redesign of the B2B area on the Styley website.

Symag selected Smotly to produce customer testimonial videos, from filming to editing and post-production.

Webflow redesign for Terres Magiques: a new CMS, clarified user experience, multi-step quote form and richer content.

WordPress redesign for Trek des Gazelles with premium identity, clearer UX, performance and SEO designed to maximize visibility.

UTEL FASTLIGHT, a fiber-optic infrastructure and connection specialist, entrusted Smotly with its B2B website.

Optimizations for the Vigipool by CCEI website, implemented by Smotly with the Strapi CMS.

Smotly developed a web application for port managers and a mobile application for boaters.

Motion design explainer video for YesMyPatent, created to present the company's activity.

Smotly is a Strapi partner. Custom integration of the open source headless CMS for corporate websites, e-commerce platforms and business portals. Strapi v4 and v5 experts.

Smotly builds e-commerce platforms on Medusa.js: open source Node.js framework, headless architecture, custom B2B journeys and SI connectors. Medusa 2.0 experts.

Smotly is a Shopify Plus agency. Custom Liquid themes, private apps, Shopify Functions and ERP/CRM integrations for international B2B and B2C commerce.

Smotly builds platforms on Next.js App Router: corporate websites, headless e-commerce and business portals with Core Web Vitals performance, SEO and Server Components.

Smotly deploys n8n to automate business processes: AI workflows, CRM/ERP synchronization, self-hosting and data governance. A professional Zapier/Make alternative.

Smotly deploys Dust, a sovereign enterprise AI platform with 10 AI agents to automate marketing, support, HR, sales and IT. A European alternative to US copilots.

Smotly builds e-commerce platforms on Sylius: open source Symfony framework, API Platform, complex B2B and ERP connectors. Sylius and Sylius Plus expertise.

Smotly conçoit, développe et maintient des sites WordPress performants : site vitrine, refonte, SEO, sécurité, multilingue et WooCommerce.

Discover Medusa.js, the open source headless e-commerce framework. Features, SaaS solutions comparisons. Complete guide 2026.

The best architecture is not the most modern: it is the one that corresponds to your catalog, your flows, your IS and your teams.

8 specialized AI agents, human decides at each phase. How we structured it, what we get out of it.

When SaaS is enough, when it is no longer enough. The concrete criteria that decide.

Redesign of a multilingual corporate site present on all continents.

GCR Renault, return to the project. Choice of architecture, integration into the IS, prices negotiated by account.

Return on several deployments. The cases where AI brings value, those where it degrades the experience.

Strapi 5 is a game changer. Key new features, pitfalls to avoid and step-by-step migration method to move from Strapi V4 to V5 safely.

Complete 2025 guide to AI agents for businesses: Dust vs. competitors comparison, selection criteria, GDPR security and advice.

Comparison 2025: Sylius or Shopify Plus? Discover the differences, advantages, limits and use cases of these two reference e-commerce platforms.

Combine SEO, AEO and GEO to optimize your SEO, capture voice search and be cited by AI in 2025.

Photo editing: discover the evolution of a photo in this video.

3ci Solutions: presentation of our project! Website redesign to support the digital transformation of this company.

Explore the best no-code solutions on the market in 2025 and find the ones that suit you with our Smotly support.

Discover how Strapi AI is revolutionizing the headless CMS in 2025. Complete guide on AI integration and best practices by the Smotly agency.

If you are looking to boost your online presence or change CMS, Webflow may be the solution. We explain everything to you!

Boost the customer experience with a web portal: centralize your services, personalize interactions, and optimize your operations.

Let's explore together how artificial intelligence can transform your online presence: content, marketing, logistics...

StrapiConf 2025 announced a native Shopify integration. Gain speed, flexibility and omnichannel reach with a modern headless e-commerce architecture.

Discover 10 AI Dust agents that automate your repetitive tasks and free up 50% of working time. Complete guide and Smotly expertise.

Headless e-commerce is poised to become one of the trends that will revolutionize e-commerce. Come and discover it with Smotly!

What are the differences between native application and PWA? We present to you the main differences between these two types of application.

There are several types of CMS, including headless CMS. It is characterized by a back office independent of the front office.

Ensure the security and performance of your website by opting for a Smotly TMA. Find out why maintenance is essential.

Discover the essential web design trends for 2024-2025: bold styles, eco-design and optimized user experience.

Find out why and how to create a website from A to Z with our complete Smotly guide. Ideal for your online presence.

Discover how a CMS in SaaS mode can benefit your business to learn best practices.

The only BigCommerce certified agency in France to have Preferred Partner status, Smotly supports you in setting up your B2C and B2B e-commerce site.

These CMS and e-commerce solutions offer numerous advantages in terms of optimizing user experience and conversions.

Discover the advantages of the Strapi CMS to create efficient, flexible, personalized websites in an API-first architecture.

BigCommerce is an e-commerce solution offered in OpenSaas mode, combining the best of both worlds between open source and SaaS solutions.

As a business manager, you know that choosing the right BtoB digital agency is essential to support you in your e-commerce development strategy.

From the difference between UX and UI to the stages of carrying out a UX/UI audit, come and discover how to make your site shine on the web!

From the difference between UX and UI to the stages of carrying out a UX/UI audit, come and discover how to make your site shine on the web!

After its establishment in London, the e-commerce giant BigCommerce has chosen France to develop its European presence!

Smotly invites you to discover the advantages and key steps of connecting your ERP with your e-commerce site.

Discover through this case study how Bohemian Traders experienced growth of 309% by choosing BigCommerce.

New partnership with BigCommerce, an open SaaS e-commerce solution. Presentation of the characteristics of our new solution.

Discover through its Dynamics 365 Business Central offer, the ERP of the world's leading software publisher: Microsoft!

After Champs-Sur-Marnes, we are happy to announce that Smotly now also has offices in the Brittany region!

Smotly invites you to discover this new sales and marketing approach that everyone is adopting: the omnichannel approach!

Discover the advantages of BigCommerce! Here are 10 good reasons to choose this solution for your B2C or B2B e-commerce project!

Discover our project: design of a new website for À la Carte Events, communications and events agency.

360 video: creation of a virtual tour for the Maison Bleue. La Maison Bleue is a network of more than 250 nurseries.

360° video: we took a virtual tour of the Aubusson hotel, located in the 6th arrondissement of Paris. Check out the video.

Discover our project: after designing their website, we produced a TV spot for the Lions Club.

Discover our project: creation of a website and video for the company Quos, specialized in innovative urban systems.

Video: We offer you a short motion design video... to introduce you to what a chatbot is!

We are looking for our future intern: full stack developer innovative projects. Here is our offer, do not hesitate to contact us!

360° video: discover two great examples of this type of video. Virtual tour, animation, the possibilities are numerous!

Exclusive: our agency now offers video QR. Find out what it is and its benefits in this article.

We have redesigned our site! You will be able to find all of our activities and our web and multimedia offers.

Creation of a showcase site for FALCO. The company offers a port management solution that relies on real-time analytics.

The Progressive Web App (PWA) is a technology that allows you to gradually transform your website into a mobile application.

Discover our project: creation of an e-commerce site for Oniros, a company specializing in the design of premium baby mattresses.

Discover our project: production of a 360° video for the Foundation of the Future (research and innovation in the health sector).

Discover our project! We redesigned the Naturallye site, with the aim of improving its design and SEO optimization.

Discover our project: redesign of the website of Terres Magiques, a French-speaking incoming agency located in Cusco, Peru.

Production of a motion design video for 2Spark. The objective of this video was to present and explain the company's activity.

Discover our project: creation of a WooCommerce website for Utel Fast Light (e-commerce base, multilingual).

Production of a testimonial video for Symag by BNP Paribas: Discover our project. We carry out all stages of video projects.

Discover our project for YesMyPatent. Production of a motion design video to present the company's activity.

Creation of a website for Stilla Technologie: discover the project.

Ozify: discover our new project. Creation of a showcase site for Ozify, the Australian flip-flop brand!

Photography: some impressive wildlife photos... discover the list of Wildlife Photographer of the year!

Photography: discover some magnificent photos on the surface of the water...something to dream about before the start of the school year!

New Google feature: Popular Times! You will know how to identify the best time to go to your favorite stores.

Presentation of our agency! Marge Communication specializes in the web and multimedia. Discover our agency in video!

Presentation of Magic Hours by Google! Summer has arrived: Google offers ideas for walks based on your tastes.

Photoshop or not Photoshop? Little quiz offered by Abode to celebrate Photoshop's 25th anniversary...How many correct answers will you get?

Photography: taking risks for a beautiful photo? Here are the top 35 photographers who stop at nothing...

Maximize the success of your website by opting for responsive design! Google penalizes non-mobile-friendly sites...

Discover our specific offer for golf courses: site creation, blog, mobile application or even multimedia content (photos or videos)

Discover the Bords de Marne blog! You will find the latest news from the sector as well as many good deals...

Welcome to our blog! You will find all our news and trends in the web and multimedia sector there!

Our web agency is changing its name! In a desire to better represent our activity, Marge Communication becomes Smotly!

How does BigCommerce meet the specific needs of e-commerce sites in the beauty and cosmetics sector?

BigCommerce partner, we present to you how the solution allows the personalization of customer prices in B2B.

As B2B e-commerce is booming, we are interested in the importance of user experience on these sites.

Website functioning as an application, the PWA, offers many advantages, both for the owner of the site and for the users

Improve your digital strategy using Google data collection and analysis tools: Analytics, Data Studio, Tag Manager.

Natural referencing (SEO) brings together techniques aimed at improving its ranking on search results pages.

Having recently become a BigCommerce partner, we present to you the reasons for having a B2B e-commerce site and the advantages of this solution.

SEO (or natural referencing) is essential to your digital strategy. discover the reasons as well as some 2021 trends.

Multimedia content is the most viewed on the web. Presenting a customer testimonial on video will have more impact.

SMO (Social Media Optimization) is one of the levers of SEM. It consists of increasing your visibility by using social networks.

Motion design videos allow you to present elements in a fun and simplified way. This helps increase the impact of your content.

Developing your site in a mobile version as a priority, this is what mobile first means, a new trend essential for its visibility.

School offer! Our team offers you an offer specially designed for schools and training centers. Discover its features.

Search Engine Marketing (SEM) brings together three web marketing levers that you should be interested in: SEO, SEA, SMO.

Does the Progressive Web App (PWA), a website optimized in the form of an application, constitute an advantage in terms of natural referencing?

Among all the e-commerce site creation platforms, we can sometimes get lost and not know which one is best suited to our requirements.

SEA (Search Engine Advertising) aims to create sponsored links to appear among the first results of an internet search.

Redesigning your website can be a good way to increase your visibility. This also makes it possible to adapt to new web requirements.

Among e-commerce CMS, Shopify presents itself as simple and intuitive, and meets the needs of merchant sites

Sylius is an opensource e-commerce framework integrated with Symfony. It allows the creation of specific and tailor-made projects.

Creating an e-commerce site is essential to your sales strategy. We list the mistakes to avoid for your project.

WordPress: Open source CMS allowing the design of websites. Discover 11 good reasons to choose this solution!