A premium website for Trek des Gazelles
The redesign was built to reflect the intensity, care and atmosphere of the event before participants even arrive in Morocco.
Case study · Events / Travel
Trek des Gazelles: WordPress redesign and SEO-ready UX
wordpress redesign
WordPress redesign for Trek des Gazelles with premium identity, clearer UX, performance and SEO designed to maximize visibility.
project stack
WordPressSEOUX/UIPerformance
WordPressSEOUX/UIPerformanceMeasurable impact
0
per trek
0
to launch
0
long-term base
Project context
Why this project, for whom.
Trek des Gazelles by Melanie has become a reference for women's adventure experiences in Morocco.
The website had to communicate the emotion of the event, reassure future participants and make registration paths clearer.
A site worthy of the experience
The content architecture presents editions, programs, dates, practical information and registration in a more direct way.
Elegant design and storytelling
The visual direction uses emotion, confidence and clarity to guide future participants from discovery to action.
From concept to launch in two months
The work combined scoping, UX/UI design, WordPress development, content integration, testing and launch within a tight schedule.
Project highlight
A WordPress redesign built for long-term visibility
- Optimize natural search around the right audience and questions.
- Structure content with clear headings, metadata and fast loading.
- Add rich FAQs to answer participants and conversational search engines.
- Prepare content for tomorrow's search, including structured data and internal linking.
The final website combines a high-end user experience, richer content and SEO foundations that support the event's reputation over time.
Business challenge
« Create a premium website that matches the Trek des Gazelles experience, with strong storytelling, clear registration journeys and a durable SEO foundation. »
Product previews
A few key screens from the delivered product.
Project architecture
A stack designed to talk to your information system.
Front
- Front endCustom theme
Core
- WordPressEditorial back office
- Business pluginsForms, SEO, content
What we delivered
A clear scope, zero drift.
- 01Premium visual identity and storytelling
- 02UX/UI redesign
- 03WordPress development
- 04SEO expertise and structured content
- 05Technical performance optimization
- 06Team support and handover
- 07Maintenance and ongoing operations
What it produced
Results measurable.
- A more premium and immersive visual experience.
- Journeys structured around editions, programs, dates and registrations.
- Richer content for SEO, FAQs and conversational search.
- A clearer website built to inspire, reassure and convert.
« Having already worked with Stephane, Smotly's founder and director, a relationship of trust had been established. We renewed the experience enthusiastically and found, throughout the construction and finalization of our project, an even more professional team than before: proactive, organized, conscientious, perceptive, attentive and patient. We thank them and wish them great success. We will gladly recommend them. »
Melanie Salguez
Founder of Trek des Gazelles
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