UX/UI service

An interface that converts and gets adopted.

User journeys, wireframes, online interactive prototype and online design system. Deliverables your development teams can use directly or that we can integrate into our projects.

Who it's for

What we deliver.

01

User research

Interviews, workshops, behavioral analysis (Hotjar, Clarity). We understand your users before designing.

02

Wireframes & prototypes

Structure and journeys before color. Functional validation and journey tests before UI.

03

High-fidelity interactive prototype

Complete design system, tokens, reusable components. Available online and ready for development.

What we build

Smotly UX/UI methodology.

1. Discovery

  • Scoping workshop (half-day, business + IT team)
  • UX audit of the current site when it exists
  • Personas and target journeys
  • Competitive benchmark

2. Wireframing

  • Low-fi: structure and journeys
  • Functional validation with users
  • User tests (5 to 8 testers)
  • Fast iterations before UI

3. UI Design

  • Art direction and exploration
  • Prototype for all key pages
  • Responsive: desktop, tablet, mobile
  • Delivered style guide (fonts, colors, spacing)

4. Design system

  • Documented front-end components
  • Design tokens (colors, type, spacing)
  • States (hover, active, disabled, error)
  • Easier dev handoff (optional Storybook)

AI-augmented

AI-augmented UX/UI: AI agents piloted by a UX/UI lead.

Our senior UX/UI lead pilots every design project. She is assisted by AI agents (Claude, V0) and produces an online interactive prototype faster, further and with more precision. You do not get mockups, but the prototype of your site exactly as it will go live. You keep a senior expert as your single point of contact. You gain velocity and exploration capacity.

01

Discovery, piloted by the designer

User interviews, client workshops, journey mapping, design trade-offs. The human zone where senior expertise makes the difference.

02

Production, accelerated by AI agents

5 wireframe variations in half a day instead of a week, fast UI declensions for A/B testing, design system generated and adapted to your brand.

03

Review, refined by the designer

Reviews, adjustments, every detail is reviewed by the UX/UI lead, who remains responsible for the final deliverable.

Result: we cover more scenarios without inflating man-days. Your project benefits from an exploration that classic agencies do not have time for.

How we differ

3 specialties where we stand out.

Our UX/UI know-how shines on three terrains where most classic agencies are less comfortable.

01

Complex B2B UX

Catalogs of 50,000+ SKUs, hierarchical accounts (group, subsidiary, user), per-account negotiated pricing, online quotes, internal validation, buyer vs validator journeys. Designing UX that fits these business rules without dumbing them down is what we do. Typical case: a B2B portal for a professional equipment distributor on Medusa, or a product catalog for an industrial company on Strapi.

02

Internal portal UX (adoption)

A poorly designed portal is a portal that dies in silence. Our UX approach builds in adoption KPIs from the design phase: weekly active usage rate (WAU/MAU), time-to-proficiency (how many days before a user is autonomous), critical journey completion rate, internal NPS. Reference: Accor Recipezee, an internal web app that cut management time by 60% thanks to UX.

03

Strapi + Next.js design system

Tailwind CSS components governed in Strapi (designToken and component collections), deployed in Next.js via the TokenProvider component. Your editorial teams modify tokens (colors, spacing, typography) without touching code. Your developers reuse components without drifting. The design system becomes a living asset, not a PDF gathering dust.

Who it's for

Who is this UX/UI offer for?

Our UX/UI offer targets organizations that see design as a lever for integration and adoption, not as a cosmetic layer. Four typical profiles.

B2B e-commerce directors in redesign

Complex catalogs, hierarchical client accounts, buyer vs prescriber journeys.

Operations directors deploying an internal portal

Adoption by employees or partners, usage KPIs to hit, change management.

Marketing and communications directors in corporate redesign

International multi-language site, brand to industrialize, editorial autonomy.

SaaS publishers and DTC brands wanting a design system

Unified governance of tokens, components and variants, in line with their Strapi + Next.js stack.

Stack and integration

Production and integration tools.

The designer pilots, the agents accelerate, the code follows without rupture.

Design production

Miro for workshops, FigJam for remote sessions, and an online interactive deliverable that lets you manage feedback without friction.

AI augmentation

Our audit agent for user analysis and copywriting, V0 for fast wireframe and UI generation, and our design agent for the bridge from design to code.

Code integration

Online-governed design system, Next.js components and Vercel deployment.

Design made to be built

From pixel to design system.

Not just beautiful mockups, but a living documented system your developers and product teams use every day without second-guessing.

User research

Personas, journeys, usability tests, empathy maps. We design for your real users, not for a brief.

High-fidelity mockups

Figma, versioned components, clickable prototypes. What you validate is what you receive.

Complete design system

Tokens, components, guidelines, Storybook. Your visual identity tooled, industrialized and documented.

Native accessibility

WCAG AA minimum, contrast, keyboard navigation, screen readers. Accessibility is not optional.

design system · v2.4

Tokens · Components · Guidelines

Figma sync

tokens · color

primary

#6EC8E6

accent

#84CCC0

surface

#0A0F1C

text

#FAFAFA

typography · scale

Display64 · 800 · -0.02em
Heading32 · 700
Body16 · 400 · 1.6
Caption11 · mono · 0.22em

components · 42 total

Button×4
Card×6
Input×3
Modal×2
Navbar×2
Badge×5
WCAG AA validated
Storybook delivered

FAQ

Your questions about AI-augmented UX/UI.

AI-augmented UX/UI is a design approach where the UX/UI lead drives strategy, user journeys and trade-offs, while AI agents (audit agent, design agent) accelerate wireframe production, UI variants, Tailwind component generation and the online prototype. The UX/UI lead remains responsible for the final deliverable.
Let's talk UX/UI

Good design is design that disappears.

Your users should not have to think about your interface. They should simply use it.