Replatforming
Replatforming - Migrating your site to a modern stack
Migrate your site to a modern stack adapted to your ambitions. We preserve your content, SEO and integrations, while improving performance and governance.
Guaranteed functional parity & iso web design
SEO & 301 redirects under control
Core Web Vitals in the green
CRM/ERP/Marketing integrations retained
Your challenges: When to opt for replatforming
Your current situation
Your site works and matches your brand image, but the day-to-day grind is getting tiresome: too much IT, stagnant SEO, slow pages, plugins piling up, costly marketing integrations...
On the team side, the lack of governance hinders autonomy and generates errors. It's not so much the content that gets in the way... it's the platform.
What you want to achieve
- Greater team autonomy (governance, roles, workflows)
- Performance gains & Core Web Vitals in the green
- Consolidated SEO, clean structure
- Reliable integrations, aligned IS
- Reduced time-to-market for your future developments
What we preserve (without redoing everything)
- Key user paths, useful content, existing SEO
- Brand identity and web design (templates)
- Proven connectors and business processes
What we improve
- Clear back office (templates/permissions/workflows)
- Front & pipeline performance (CI/CD, cache/CDN...)
- SEO structure & mesh and clean 301 redirect plan
- Integration (webhooks, monitoring...)
Typical cases: replatforming vs. redesigning
Situation
WordPress too slow and limits scalability despite relevant design and content
Replatforming recommended
Towards Strapi (headless) for performance, governance, API-first integrations
À éviter / Alternative
Si le parcours utilisateurs et les gabarits de page sont obsolètes → mini‑refonte ciblée
Situation
Woocommerce expensive to maintain with a need for conversion + international
Replatforming recommended
To Shopify/Shopify Plus (Markets, B2B) with catalog/SEO migration
À éviter / Alternative
Si modèle pricing/logistique change radicalement → cadrer une refonte e‑commerce
Situation
Monolithic CMS, technical debt, fragile deployments
Replatforming recommended
To Strapi + modern fronts (SSR/SSG), CI/CD tool pipeline
À éviter / Alternative
Si objectifs flous → Audit de 2–4 semaines pour objectiver le périmètre
Our platforms: Strapi & Shopify Plus
Corporate website and web applications
Strapi is the ideal CMS solution for modernizing a corporate site without compromising performance or team autonomy. Its headless architecture separates content and presentation, guaranteeing fast, SEO-friendly pages that are easy to upgrade.
On the organizational side, Strapi shines through its editorial governance: clear content models, granular roles and permissions, approval workflows and reliable internationalization (multi-country / multi-brand). On the information systems side, its API-first approach facilitates integrations (CRM, ERP, marketing automation, DAM/PIM) and makes workflows more robust.
- You want to gain editorial autonomy and back-office quality
- You're preparing for international operations (i18n/hreflang) or multi-team governance
- You need to connect the site to your ecosystem (CRM/ERP/Marketing)
E-commerce website
Shopify Plus lets you (re)launch a high-performance, conversion-focused online store with a very short time-to-market. You benefit from an optimized checkout, top-level reliability and an extremely rich ecosystem of apps to cover all your business needs (B2C/B2B/Wholesale).
For mid-market projects, Shopify Plus provides international (Markets), B2B management, advanced automation capabilities and excellent scalability. Integrations with IS (ERP/CRM/PIM/OMS) are seamless, with monitored workflows and controlled maintenance costs.
- You're aiming for higher conversion and reliability, fast
- You need to manage international (Markets), B2B/Wholesale or complex catalogs
- You want to reduce technical debt and accelerate upgrades
A tailor-made replatforming offer
Every context is unique. We define functional parity, prepare the migration and secure the launch.
4-8 weeks
Corporate website
Rate
On request
What's included :
- Analysis of existing situation
- Choice of technical solution
- Reworking the webdesign
- Return to functionality
- Data migration
- Production start-up
8 - 12 weeks
E-commerce website
Rate
On request
What's included :
- Analysis of existing situation
- Choice of technical solution
- Reworking the webdesign
- Return to functionality
- Flow recovery (orders, customers, inventory, products)
- Production start-up
8 - 12 weeks
Extra-net portal
Rate
On request
What's included :
- Analysis of existing situation
- Choice of technical solution
- Setting up APIs
- Reworking the webdesign
- Return to functionality
- Data migration
- Production start-up
What we cover
Inventory & mapping
Audit of existing content (templates, content types, media, URLs, SEO, functionalities)
Content & media migration
Migration scripts (pages, articles, taxonomies, assets), slug management and special cases
SEO & Analytics
301 redirect plan, sitemaps, markup, schema.org, hreflang, GA4/GTM/CMP continuity, tagging plan, indexing tests
Interfaces
CRM/ERP/Marketing/PIM/OMS, webhooks, accounts and feeds, RGPD, consent, security
Governance & back office
Content templates, workflows, roles/permissions, editor guidelines
Performance & accessibility
Core Web Vitals (LCP/INP/CLS), front-end best practices, accessibility (RGAA/WCAG best practices)
Production start-up
Online plan, 30-day guarantee period
Request customized replatforming
Our Smotly methodology
Agility, efficiency
Over ten years' experience has enabled us to develop our agile methodology. Composed of thematic sprints, it guarantees quality deliverables in record time, and can be adapted to any size of project.
🎯
01.
Launching & framing
Deliverables: scoping document, access checklist, detailed schedule.
🎨
02.
Analysis & mapping
Deliverables: Content and URL mapping, target data models.
⚙️
03.
Technical foundations & integration
Deliverables: Operational environments, migration scripts, IS connectors, initial configuration.
🔗
04.
SEO & performance
Deliverables: 301 redirect map, sitemaps, performance report, accessibility/security checklist.
📊
05.
Go-live
Deliverables: Go-live plan, monitoring procedures, training materials, post-launch support.
Why choose Smotly?
Dual expertise
Corporate headless (
) and e-commerce (Shopify/Shopify Plus)
Multidisciplinary team
UX/UI, SEO, data/analytics, integrations & APIs
Performance & SEO culture
Replatforming with no data loss
AI expertise
Opportunities for automation and team expansion (editorial, support, data)
Frequently asked questions
Our most frequently asked questions
How does replatforming differ from redesign?
Replatforming = technological migration with majority functional parity. Replatforming = redesign, new paths, in-depth editorial overhaul. The two can be combined, but replatforming aims for a shorter time-to-value.
What's the SEO impact?
We prepare a 301 redirect plan, retain the essential elements (markup, sitemaps, hreflang), and check post-launch indexing. Objective: maintain (or even improve) visibility.
Are there any service interruptions?
No, the switchover is transparent for users. We set up a rollback plan.
What data are you migrating?
Pages, articles, media, metas. In e-commerce: catalog, customers, orders, inventory (according to feasibility and conformity). Everything is defined at the framing stage.
Can we take advantage of replatforming to adjust a few screens?
Yes: we call them "controlled deviations". We mark out these deviations so as not to impact on deadlines/risks.
Do you train your teams?
Yes: training for editors and administrators (Strapi/Shopify)
Do you still have questions?
Ask us your question by leaving us a message
