GCR Renault
b2b e-commerce
B2B e-commerce portal connected to the IT ecosystem of the Renault dealer network.

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references
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online orders
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integrated ecosystem
Project context
Why this project, for whom.
GCR brings together an extended Renault dealer network in France. Its commercial model includes inter-dealer sales for parts, vehicles and accessories with negotiated account conditions.
Before the platform, transactions were mostly handled by phone and email. The PIM catalog was difficult for dealers to access and orders had to be re-entered in several systems.
The objective was to bring these B2B flows online while respecting network hierarchy, negotiated prices and existing ERP, PIM and intranet integrations.
« Connect a 50,000-reference catalog to the existing information system and adapt buying journeys to a broad dealer network. »
Product previews
A few key screens from the delivered product.



Visuels illustratifs: vraies captures disponibles sur demande
Project architecture
A stack designed to talk to your information system.
- Front B2BNext.js
- MedusaCommerce engine
- Custom APIsNode.js
- PIM50K SKU
- IntranetNetwork SSO
- ERPNegotiated prices
A clear scope, zero drift.
- 01Medusa architecture with custom Node.js APIs
- 02Real-time PIM synchronization
- 03Hierarchical dealer and workshop accounts
- 04Negotiated pricing by account
- 05Integration with the existing intranet
Results measurable.
- 50,000 references managed in real time
- B2B orders available fully online
- Deep integration with the existing information system
- Scalable foundation for future automation
Your case might be the next one here.
30 minutes to understand your challenges and tell you honestly whether we can help.
