2 novembre 2020
We can never say it enough, having a presence on the web is only of interest if you are visible! Using different levers to boost your visibility is therefore essential if you do not want to be confused among the millions of websites existing today.
In addition to SEO and SEA acting on search engines, social networks represent an interesting channel for generating traffic and improving the visibility of your site. To finish this series of articles on Search Engine Marketing, we explain to you what SMO is, how it works and what benefits it has!
Social Media Optimization: definition and objectives
SMO consists of using social networks to make your company or brand known. Thus, the goal is to optimize your presence on social networks. It’s actually about using a new type of communication channel to make yourself known.
Thus, Community management and the use of sponsored advertisements are two components.
SMO has advantages in terms of marketing and communication. An optimal presence on social networks will then allow:
- To increase your notoriety and your e-reputation
- To acquire traffic to your site
- To create a community
- To highlight your content, your offers, your products
- To position yourself against competitors
- Reach your potential customers by targeting your content
SMO can help you with your SEO strategy
SMO can allow you to acquire “backlinks”. A backlink, or external link, is a link that leads to your site from a page outside your site. Posting content from your website on social networks allows you to create external links, which can easily be shared by your subscribers. This therefore increases the number of links to your site.
Links are indeed of particular importance in SEO since they facilitate the work of indexing robots and affect the notoriety of your site. The more backlinks you have, the more people are talking about you! External links are an interesting indicator that plays favorably on your SEO.
To conclude, SMO is particularly interesting since it allows you to use social networks to make your site known. Although it has no direct impact on your positioning in search results, it remains a particularly interesting tool for capturing an audience and increasing your visibility!
SEO, SEA, SMO, you will have understood, your web referencing depends on several tools, none of which should be neglected! Discover other Web Marketing tools here.
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