The company
SAAJ needed an e-commerce interface that better reflected its natural and feminine universe.
Case study · Fashion / Ready-to-wear
SAAJ ready-to-wear e-commerce site
e-commerce redesign
Parisian fashion brand SAAJ entrusted Smotly with the production of its e-commerce website.
project stackPrestaShopResponsiveSEOMultilingual
Measurable impact
0
ready
0
language
0
e-shop
Project context
Why this project, for whom.
SAAJ is a French ready-to-wear brand known for limited-edition collections.
The redesign improved the visual identity, the buying journey and the operational features behind the store.
Objectives
- Improve the visual identity.
- Optimize UX and UI.
- Support product variants.
- Manage multiple languages.
- Connect the store to a logistics-management interface.
Our solution
Visual identity
Custom design work was carried out in collaboration with the client.
Features
The project included e-shop features, product variants, social links, multilingual content and a logistics-management interface.
Technical foundation
The solution was built on PrestaShop with adapted hosting, responsive rendering and an SEO-ready delivery.
Business challenge
« Redesign the SAAJ e-shop to improve brand image, buying experience, multilingual management and logistics connections. »
Product previews
A few key screens from the delivered product.
Project architecture
A stack designed to talk to your information system.
Front
- E-commerce front endResponsive buying journey
Core
- PrestaShopCatalog and orders
Information system integration
- Business modulesPayments, accounts, logistics
What we delivered
A clear scope, zero drift.
- 01E-commerce visual-identity redesign
- 02UX/UI optimization for the buying journey
- 03Product variant management
- 04Multilingual management
- 05Dedicated logistics-management interface
- 06Responsive and SEO-ready website
What it produced
Results measurable.
- An e-shop more consistent with SAAJ's natural and feminine universe.
- A richer product journey with variants and social-media access.
- A responsive and SEO-ready PrestaShop foundation.
- A management interface connected to the logistics partner's needs.
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