13 juillet 2021
YouTube is now the 2nd most used search engine by Internet users. What does this imply? The impact of a video on the web is very significant, being one of the most viewed content. The growth experienced by videos on the web brings them to the heart of any online marketing strategy. Therefore, customer reviews are no exception. As customer reviews become more and more important in the decision-making process to purchase a product and service, their transcription into video can constitute a real advantage.
Customer testimonial videos
In reality, it is simply a matter of delivering a customer review in a video format. These are generally carried out in the form of a short interview of around two minutes, through which the customer reflects on their experience with the company. The idea is therefore to present the problem encountered, the progress of the service and the benefits that the customer will have perceived thanks to your solution.
The advantages of this type of testimony are multiple:
- Highlighting your service
First, a video testimonial will allow you to explain in a simplified way your offer of goods or services. Indeed, the customer will have the opportunity to review their service by explaining it in their own words. In addition, a positive opinion on your service mentioned orally will allow you to show the effectiveness of your offer and highlight its advantages.
- Credibility and sincerity
Then, the fact that a real person recounts their experience with the company helps improve the brand image: the testimony appears more credible, more authentic. Putting a face to a testimonial builds credibility. This is an important element that will help strengthen trust in your business. In this way, the prospect will identify himself more easily. He will potentially be convinced more quickly.
- SEO and web reputation
Also, as we started to explain to you at the beginning of this article, videos are flagship web content. Studies have shown that a message conveyed through a video tends to be much more easily remembered than through text. As a result, Google tends to favor videos: they are up to 50 times more likely to be on the first page of the SERP.
Our video expertise at your disposal
An effective video customer testimonial must be properly managed and of high quality. To do this, we support you throughout the production of the video. A successful video requires:
- Quality image and sound
- A relevant staging
- Un montage propre et dynamique
In addition, in order to have the greatest impact possible, its location within your website must be considered. Our skills in terms of web design and natural referencing will allow us to help you in this choice.
To learn more about our video expertise!
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