Adisseo
headless corporate website
Redesign of the institutional website for a global animal-nutrition leader present on every continent.
AWS
Next.js
Strapi0
display time
0
unified back office
0
marketing autonomy
Project context
Why this project, for whom.
Adisseo is a global animal-nutrition player with a commercial and brand presence across Europe, Asia, the Americas and the Middle East.
The historical platform had accumulated SEO debt, fragmented editorial tooling and inconsistent design patterns across markets.
The goal was to rebuild on a headless architecture, protect SEO during migration and give local marketing teams real publishing autonomy.
« Rebuild a layered platform with weakened SEO, fragmented editorial operations and no shared design system. »
Product previews
A few key screens from the delivered product.
Visuels illustratifs: vraies captures disponibles sur demande
Project architecture
A stack designed to talk to your information system.
- Next.jsSSR · ISR
- StrapiHeadless CMS
- CloudFrontMulti-region
- AWSHosting FR · US · CN
- i18nFR · EN · CN · …
A clear scope, zero drift.
- 01Technical and SEO audit of the existing platform
- 02Headless migration to Strapi and Next.js
- 03Multilingual design system
- 04Multi-region AWS hosting
- 05Training for local marketing teams
Results measurable.
- Sub-second display time on key markets
- Unified back office for corporate and local teams
- Marketing teams can update content without IT dependency
- SEO preserved and improved after migration
« After a rigorous selection process, we unanimously chose Smotly for their strong technical expertise and constant willingness to find solutions without losing sight of UX. »
Sven Jansen
Content Manager - Adisseo
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