A practitioner journey redesign
The new pages present Qare's value proposition for healthcare professionals with a clearer structure and stronger calls to action.
Case study · Health / Teleconsultation
Qare: a new practitioner space
practitioner journey
Redesign of the practitioner journey on Qare's website, with a successful user experience overhaul.
project stack
Next.js
StrapiHubSpotUX/UI
Next.jsStrapiHubSpotUX/UIMeasurable impact
0
active practitioners
0
key pages
0
project delivery
Project context
Why this project, for whom.
Qare supports access to healthcare with strong medical-quality requirements and a large network of active practitioners.
The redesign had to make the practitioner path clearer, more contact-oriented and easier to manage internally.
Findings and objectives
The team needed a more flexible front end, editable content and forms connected to the marketing stack.
From wireframes to mockups
The project started with UX work to structure the pages before moving into visual design and technical integration.
A design aligned with Qare's identity
The final interface follows Qare's visual codes while improving readability and conversion paths for practitioners.
Smotly methodology
The work combined UX, UI, Strapi modeling, Next.js development, HubSpot form integration, QA and team handover.
Project highlight
Strapi for simple and efficient content management
- A fully personalized website, no longer constrained by a rigid theme.
- A clear back office that can be used without technical skills.
- API-first compatibility with future integrations.
- A secure and performant foundation built with solid development practices.
Business challenge
« Redesign the practitioner journey with a Next.js front end, a Strapi CMS and editable HubSpot forms. »
Product previews
A few key screens from the delivered product.
Project architecture
A stack designed to talk to your information system.
Front
- Next.jsPractitioner front end
Core
- StrapiHeadless CMS
Information system integration
- HubSpotContact forms
What we delivered
A clear scope, zero drift.
- 01Practitioner journey redesign
- 02UX wireframes and UI mockups
- 03Next.js front-end development
- 04Strapi content modeling
- 05HubSpot contact-form integration
- 06Responsive QA across desktop and mobile
- 07Editorial handover
What it produced
Results measurable.
- An interface aligned with Qare's identity and oriented toward contact conversion.
- A Strapi back office that is easier to use.
- Consistent practitioner pages on desktop and mobile.
- An on-time launch with a result praised internally.
« These three months of work with the Smotly team were greatly appreciated at Qare. The quality of the design proposals and the technical precision of the agency's experts allowed us to launch the project within the planned timeframe, smoothly, with a result praised internally and by our doctors. And always in a good mood: work is always better in a positive atmosphere, and we had fun carrying out this project with Stephane, Floriane, Estelle, Thomas and Theodore's teams. We gladly recommend them. »
Matthieu Levy
Demand Generation Manager at Qare
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