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Case study · Automotive training

Mobipolis: a new website for a new brand
webflow redesign

Redesign and migration from WordPress to Webflow to support the new identity of Mobipolis, formerly GNFA.

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Mobipolis
project stackWebflowCMS migrationSEOClickDimensions
Measurable impact

0

new brand

0

Webflow development

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editorial autonomy

Project context

Why this project, for whom.

In 2025, GNFA became Mobipolis with a new brand, a new ambition and a new visual identity.

The redesign was more than a visual refresh. The whole digital experience had to be rethought around a new information architecture, migrated content, editorial autonomy and a reliable SEO foundation.

A full digital redesign for a key mobility-training player

Mobipolis needed a website that could carry its new brand platform while remaining practical for teams who publish training content, news and testimonials on a regular basis.

The project moved the old WordPress setup to Webflow, with a modern editorial model and a visual system aligned with the new identity.

Navigation, performance and conversion goals

The roadmap was built around the CMS migration from WordPress to Webflow, then expanded into UX, SEO, data migration and brand consistency.

  • Make navigation clearer and help users find training information faster.
  • Give teams a modern publishing interface with more editorial freedom.
  • Protect organic visibility through SEO-ready architecture and redirects.
  • Secure data migration from the existing ERP and aggregator, while connecting ClickDimensions forms.
  • Deploy the new Mobipolis identity consistently across the whole journey.

Design, architecture and editorial autonomy

The design phase covered personas, a new information architecture, wireframes and a complete design system before production started.

  • Template pages let teams publish repeatable content from predefined Webflow fields while keeping the layout consistent.
  • Reference pages use a library of reusable components, so teams can compose richer pages without breaking the design.

The result is a site that Mobipolis can update independently, with a professional and consistent rendering on every page.

A complete transformation

The new website brings together the new name, refreshed design, improved navigation and optimized features in one coherent platform.

A tight redesign managed step by step

The project started with needs analysis, scope definition, prioritization and detailed planning.

Design workshops, persona work, a new tree structure, wireframes and mockups prepared the production phase.

Development then focused on the Webflow architecture, components, templates and advanced features, followed by content migration, training and QA.

Project highlight

Webflow and a tailored back office

Webflow was decisive for Mobipolis because it combines editorial autonomy, controlled design and a simpler day-to-day publishing experience.

  • Teams can manage site content without technical knowledge.
  • Component-based reference pages provide flexibility while preserving the visual identity.
  • Design and responsive behavior stay locked, so editors can move fast without quality drift.
Business challenge

« Support the GNFA-to-Mobipolis rebrand with a complete Webflow redesign, a safer content model, SEO continuity and integrations with the existing business tools. »

Before / after

A complete transformation

The move from GNFA to Mobipolis came with a full visual, editorial and technical redesign.

Mobipolis - After
Mobipolis - Before
Before
After

Product previews

A few key screens from the delivered product.

Project architecture

A stack designed to talk to your information system.

Front
  • WebflowFront end + CMS
Core
  • Webflow CMSCollections and templates
Information system integration
  • SEORedirects, slugs, metadata
  • ERPData recovery
  • ClickDimensionsLeads and forms
What we delivered

A clear scope, zero drift.

  • 01Webflow migration from WordPress
  • 02New information architecture and UX/UI design
  • 03Reusable templates and reference-page components
  • 04SEO redirects, slugs and metadata
  • 05Data migration from existing business tools
  • 06ClickDimensions form integration
  • 07Team handover and publishing support
What it produced

Results measurable.

  • A modern, fluid website aligned with the new Mobipolis identity.
  • Template pages and reusable components that let teams publish safely.
  • A secured migration from the existing business tools.
  • A simpler Webflow back office for marketing and communications teams.

« A big thank you to the Smotly team for their professional, responsive and always attentive support. You guided us toward the right choices with clarity and precision. Thanks to your expertise, we were able to make the right decisions at the right time, with confidence. Some fixes are still in progress, but the result meets our expectations: a modern, fluid and coherent website, faithful to the Mobipolis identity. »

Mobipolis

Mirella Poljakovic

Marketing & Communications Manager

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