A redesign symbolizing a new era
The new site was designed as a strategic brand platform, not just as a visual refresh.
Case study · AI / Data science
AdvanThink: a new website for a new era
wordpress redesign
A new WordPress website designed by the Smotly team for AdvanThink, with a polished and memorable result.
project stack
WordPressUX/UIBrand platformAgile delivery
WordPressUX/UIBrand platformAgile deliveryMeasurable impact
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years of expertise
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new brand
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project method
Project context
Why this project, for whom.
After 30 years of activity, iSoft became AdvanThink to express a new brand image and a broader international ambition.
The website had to make the offer clearer, highlight AI expertise and create a foundation for continuous improvement.
Clear objectives for an AI pioneer
The project clarified the company's positioning, services and expertise while improving the way users discover the offer.
Graphic design at the heart of the project
The design phase translated the new brand into a clear website structure, refined page templates and a more coherent visual identity.
New pages to write the future
The website was prepared for future content and feature batches, so AdvanThink can keep improving its user experience and performance.
Methodology
The project used an agile approach, with short cycles, regular deliveries and ongoing feedback from all stakeholders.
- More flexibility as objectives and features evolved.
- Faster reaction to changes in priority.
- Close collaboration between cross-functional teams.
- Frequent deliveries so progress stayed visible.
- Better risk management through early issue detection.
Project highlight
The project laid the foundation for a long-term collaboration focused on continuous optimization, new features and measurable performance.
Business challenge
« Support the move from iSoft to AdvanThink with a WordPress website that expresses the new brand, clarifies the offer and supports international growth. »
Product previews
A few key screens from the delivered product.
Project architecture
A stack designed to talk to your information system.
Front
- Front endCustom theme
Core
- WordPressEditorial back office
- Business pluginsForms, SEO, content
What we delivered
A clear scope, zero drift.
- 01Brand and positioning translation into the website
- 02Information architecture and UX/UI design
- 03WordPress development
- 04Offer, expertise and recruitment pages
- 05Agile project management
- 06Future-ready content and feature base
What it produced
Results measurable.
- A new visual identity and a reworked site structure.
- Pages designed to promote the offers, expertise and recruitment needs.
- Agile management with short cycles and feedback integrated throughout the project.
- A foundation ready for future functional batches.
« Smotly played a key role in this structuring project. We are optimistic about our ability to keep tracking and improving the site's performance through a long-term partnership. I would like to highlight Floriane's responsiveness and problem-solving approach as our project manager. »
Mehdi Beni Nouh
Head of Marketing & Communication
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