Essential support for vulnerable people in France
The association provides housing solutions, personalized support, training and employment pathways across a broad network of facilities.
Case study · Non-profit / Social support
Cites Caritas
association wordpress website
New website for the Cites Caritas association, built by Smotly with WordPress and Elementor.
project stack
WordPressElementorQuarksUp APISEO
WordPressElementorQuarksUp APISEOMeasurable impact
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facilities
0
regions
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connected HR flow
Project context
Why this project, for whom.
Cites Caritas supports people facing poverty, exclusion or disability, with a mission focused on dignity, autonomy and social inclusion.
The previous site made navigation difficult and did not fully reflect the association's missions, ambitions or services.
A website aligned with the association's ambitions
The redesign focused on a simpler user journey, a responsive interface, better visibility for services and easier management of donations, volunteers and recruitment.
- Build a simple and intuitive user path.
- Create a visual design aligned with the association's identity.
- Develop a responsive and efficient website.
- Improve donation and volunteer management.
- Connect the website to QuarksUp through an HR API.
A new structure and a new visual design
Workshops were used to define key personas and wireframes, then a fuller graphic identity was built from the existing logo.
The final mockups gave Cites Caritas a modern, dynamic and accessible web presence while respecting the organization's values.
Before and after: a site built to shine
Visitors can now understand the association, discover its activities, take action, donate or join the teams more directly.
Smotly methodology
The project included scoping workshops, creative workshops, design validation, content integration, training sessions and beta testing.
Smotly also advised the teams on SEO-friendly content and created controlled access levels for different contributors.
Project highlight
Making site management easier for Cites Caritas teams
The back office was designed around autonomy. Template pages let the team update content, publish missions, manage activities and add testimonials without damaging the structure.
The QuarksUp integration automates job-offer creation and limits manual data entry between platforms.
WordPress was chosen for its editorial flexibility, familiar interface and plugin ecosystem, giving Cites Caritas a dynamic foundation for the short and long term.
Business challenge
« Modernize the Cites Caritas website so information is easier to access, donation and volunteer journeys are clearer, and job offers can be synchronized through QuarksUp. »
Before / after
A new website with more reach
A redesign built to make missions, donations, volunteering and recruitment easier to access.
Before
After
Product previews
A few key screens from the delivered product.
Project architecture
A stack designed to talk to your information system.
Front
- Front endCustom theme
Core
- WordPressEditorial back office
- Business pluginsForms, SEO, content
Information system integration
- QuarksUpSynchronized job offers
What we delivered
A clear scope, zero drift.
- 01Needs analysis and persona workshops
- 02Information architecture and UX wireframes
- 03WordPress design and development
- 04Donation, volunteering and recruitment journeys
- 05QuarksUp HR API integration
- 06Editorial back-office training
- 07Beta testing and launch support
What it produced
Results measurable.
- A more modern, dynamic website aligned with the association's identity.
- Editable templates that the Cites Caritas team can manage safely.
- An HR synchronization that reduces manual job-offer entry.
- More direct paths to understand the association, act, donate or join the teams.
« The redesign of our website was a major challenge for our association. It was carried out rigorously and professionally by the Smotly teams. Zelie translated our entire associative identity into the design: colorful, modern and dynamic proposals in which the Cites Caritas teams recognized themselves. The Smotly teams, led by Floriane, showed their professionalism throughout the project. We were guided, listened to and advised at every stage. Their responsiveness, kindness and availability deserve special mention. The site meets all our needs and we are very proud of it. I can only recommend Smotly. »
Audrey Costes
Communications Manager at Cites Caritas
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