A website reflecting Buthiers: dynamic, natural and active
The new website had to reflect the variety of activities and the natural environment while remaining easy to browse.
Case study · Leisure / Sport / Nature
Buthiers leisure island
wordpress redesign
Website redesign for the Buthiers leisure island, built by Smotly with WordPress.
project stack
WordPressUX/UICustom blocksTraining
WordPressUX/UICustom blocksTrainingMeasurable impact
0
leisure base
0
key personas
0
back-office training
Project context
Why this project, for whom.
The Buthiers leisure park offers sport, nature, climbing, accommodation and events about one hour from Paris.
The website needed to clarify the offer, improve requests and bookings, and give the internal team a simpler back office.
Ambitious goals for a sporty year
The redesign focused on clearer offers for several audiences, better calls to action and a more practical editorial structure.
A successful new information architecture
Personas and user paths helped reorganize content around real needs: leisure, groups, events, stays and practical information.
A new website in the image of the leisure park
The final design is more dynamic, more natural and easier to maintain for the Buthiers team.
Agile project management
The project included scoping, creative workshops, design validation, WordPress integration, QA and training.
Project highlight
WordPress: a simple, intuitive and tailored interface
One of the main challenges for the Buthiers team was the complexity of updating website content.
The new WordPress back office uses prebuilt blocks so teams can create pages, update visuals and edit text while keeping a consistent result.
Business challenge
« Redesign the Ile de loisirs de Buthiers website to serve individuals, groups and companies better while simplifying content updates. »
Product previews
A few key screens from the delivered product.
Project architecture
A stack designed to talk to your information system.
Front
- Front endCustom theme
Core
- WordPressEditorial back office
- Business pluginsForms, SEO, content
What we delivered
A clear scope, zero drift.
- 01Persona and needs workshops
- 02New information architecture
- 03WordPress UX/UI redesign
- 04Custom editorial blocks
- 05Reservation and quote-request journeys
- 06Responsive integration
- 07Back-office training
What it produced
Results measurable.
- A site structure redesigned around real visitor uses.
- A more dynamic and nature-focused website aligned with the Buthiers identity.
- A personalized WordPress back office with prebuilt blocks.
- More autonomy to update activities, offers and day-to-day site content.
« A very good experience with Smotly: attentive and responsive, so the website could reflect our image and match our expectations as closely as possible. »
Roxane Latger
Communications Officer at Ile de loisirs de Buthiers
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