19 janvier 2021
In the world of e-commerce solutions, today we present to you Shopify.
Shopify is a very complete e-commerce CMS that allows you to create and manage an online store in a fairly simplified way.
As a reminder, a CMS (Content Management System) is an interface that allows you to create and manage a website or an application. It allows you to create, publish, modify content without necessarily needing programming expertise.
Today we present to you the main characteristics of the interface.
Un back-office simple
The particularity of Shopify is its ease of use. The back office is very intuitive and allows you to create the pages of your site quite quickly.
If templates are directly available without having to develop them, it is however possible to make changes to them by modifying the HMTL and CSS codes.
There are more than 100 different templates to create a site that reflects the company.
To name some of the features offered:
- Product sheets
- Catalogue
- Inventory management
- Management of product returns
- Creating widgets
A SEO module
Shopify is equipped with functions that optimize natural referencing.
Shopify offers the creation of a blog section, the implementation of title and metadescription tags, but also the integration of Alt attributes. These attributes make it possible in particular to describe the images on the website and allow them to be referenced on search engines.
Finally, there are “Apps” that can be added to the interface to optimize SEO. The best known: Plug in SEO.
Shopify mobile
To make website management even easier, Shopify exists in its application version. This allows you to manage your store from anywhere thanks to its accessibility on mobile or tablet.
A real plus to facilitate the work of merchants on their online store!
Shopify supports your e-marketing
Shopify also makes it possible to simplify the implementation of marketing actions for the merchant, who can launch promotional campaigns or set up promotional codes via the interface.
Advantages and Disadvantages of Shopify
Shopify presents itself as one of the simplest solutions on the market, with very easy handling. In addition, the basic monthly cost of the platform is very affordable, which makes the CMS very attractive.
One of the advantages of this CMS: it allows you to directly and automatically integrate marketplaces. This is a real plus since marketplaces are increasingly used by consumers.
The platform offers numerous features to meet all the needs of small businesses. However, for more specific needs, these functionalities may be insufficient and require the addition of plugins or modules, increasing the price of the e-commerce site.
Finally, one of the disadvantages of the CMS remains customization. Although it offers many templates, it is impossible to customize them without knowing how to code. Especially since Shopify uses its own language: LIQUID, using HTML, CSS and PHP elements.
To summarize, Shopify presents itself as a fairly intuitive and easy-to-use e-commerce solution, which is a real plus for the merchant. Despite its difficulty in customization, the wide choice of templates and the quality of the functionalities offered makes it possible to create a complete and effective site for the needs of online merchants.
Want to know more about e-commerce solutions? We invite you to read our previous article presenting other e-commerce solutions.
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