Eco-cool plants with bold messages
Styley personalizes, pots and ships plants by hand from its workshop in Chantilly, France.
Case study · E-commerce / Plant gifts
Styley: a new B2B space
b2b space
Redesign of the B2B area on the Styley website.
project stackPrestaShopB2BUX/UIBank transfer
Measurable impact
0
group brands
0
minimum products
0
dedicated terms
Project context
Why this project, for whom.
Styley creates customizable plants and cactus gifts with original messages and eco-conscious production.
The project had to improve the business-gift pages and create a dedicated buying experience for professional resellers.
A double objective
Before the redesign, business-gift offers were presented on a dedicated page, but there was no true B2B space for professional resellers.
- Improve the presentation of corporate gifts to maximize conversions.
- Allow professional customers to order directly with specific conditions.
Understanding personas to refine the needs
The project started with a UX/UI workshop to define two main personas: a reseller and a communications manager.
These personas helped define the new information architecture and precise functional needs.
An agile methodology
The work included scoping, collaborative creative workshops, validated mockups, pre-production integration and full QA with Styley.
Project highlight
A fully adapted B2B space
Logged-in professional customers now have dedicated prices, adapted product pages, bank-transfer payment, specific shipping fees and an account area with order history.
A minimum order quantity of 20 products was also added, with alerts in the basket and checkout if the rule is not met.
Business challenge
« Create a B2B space for Styley resellers and professional customers without degrading the existing B2C experience. »
Product previews
A few key screens from the delivered product.
Project architecture
A stack designed to talk to your information system.
Front
- E-commerce front endResponsive buying journey
Core
- PrestaShopCatalog and orders
Information system integration
- Business modulesPayments, accounts, logistics
What we delivered
A clear scope, zero drift.
- 01B2B persona workshop
- 02UX/UI redesign for corporate-gift pages
- 03Professional account area
- 04Dedicated prices and product pages
- 05Bank-transfer payment
- 06Specific delivery fees
- 07Minimum-order basket alerts
What it produced
Results measurable.
- A professional space with dedicated prices, product pages and terms.
- Bank-transfer payment and specific delivery fees.
- A customer account area with order history and reorder features.
- A B2B journey added without disrupting the B2C experience.
« The Smotly teams supported us with our web-evolution needs. They understood our requests and needs well, and proposed coherent and adapted solutions. Available, responsive and attentive, we congratulate the teams for their commitment and patience. »
Alain Leyravoux
CEO - Co-founder
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