Expertise
Business expertise to give shape to your ambitions
From process analysis to AI, UX/UI, development, analytics and SEO/SEA: Smotly teams capable of transforming your goals into high-performance, sustainable solutions.
Find out more about :
Analysis of businessneeds and processes
Framing
Process optimization
Clear framing of objectives, process mapping and prioritization of projects. The result: a detailed functional plan and an actionable backlog, ready for implementation.
AI solutions - agents, co-pilots & automations
IA Audit
Custom agents
Personalization
Automation
Analysis
Useful, secure and measurable agents, co-pilots and automation. AI integrates with your existing processes and workflows to save time, make responses more reliable and speed up execution.
User experience & design system
Reflecting your identity
Maximize your conversion rates
User research, wireframes, system design and prototyping to create accessible, coherent experiences. Together, we co-create fluid, responsive paths adapted to your targets.
Analytics & data management
Configuration
Architecture
Analysis
GA4/GTM tagging plan, Looker Studio dashboards and KPIs that everyone can read. Data becomes a decision-making lever, not background noise. Let's build together the dashboard that will change your analyses.
Web development & IS integration
Clean code
User-oriented
Multi-technology and CMS approach
Modern front-end (Next.js/SSR/SSG), headless back-end (Strapi), e-commerce (Shopify/Shopify Plus) and IS integrations. Quality, security and CI/CD at the heart of delivery.
Application maintenance & support
Corrections
Technical support
Developments
CMS/stack updates, security patches, monitoring and scheduled releases. A reliable, high-performance site with SLA commitments.
SEO & SEA performance
Audit
Campaigns
Optimization
Follow-up
Technical and editorial SEO, internationalization (hreflang), meshing and tagging; managed google ads SEA campaigns with clear reporting and continuous testing. Sustained visibility, controlled acquisition.
They chose Smotly to make a difference
Startups, SMEs, major accounts: they trust us to transform their ideas into high-performance digital solutions.
I would like to thank you and tell you that your commitment to customer satisfaction and your team's communication have been remarkable.
By focusing on quality, you have succeeded in greatly enhancing our firm's image via this beautiful website. Mission accomplished!
Yulai
CAA Expertise
I first met Stéphane from Smotly at the end of 2018, after having approached a dozen web design firms with a view to completely redesigning META Conseil's website. The result was totally in line with what we had in mind, which was all the more remarkable given that we ourselves had difficulty expressing clearly what we wanted! We'd go back to them in a heartbeat.
Michaël Melka
President META Conseil
Smotly understood our project perfectly.
Fast, attentive and available, the Smotly team was highly adaptable, with excellent interpersonal skills.
We are delighted to have been able to work with Smotly, and hope to entrust them with our future projects.
Lauriane Huck
Dams Pro
Working with the Smotly web agency to design our e-commerce site proved to be a real success. (...)
Despite a tight 3-month deadline, they delivered a quality project on time.
Their professional yet friendly approach made the collaboration not only productive but also a lot of fun.
Aymeric Tissot-Favre
Chief Revenue Officer at SCUTUMe
Their attentive support and expertise were essential to the successful completion of our project. Their proactive approach and ability to anticipate our needs enabled us to make rapid progress throughout the project. Smotly's follow-up and performance were exemplary.
Thanks to them, we were able to achieve our objectives. Their commitment to customer satisfaction is remarkable, and I'm grateful to have had the opportunity to work with such an exceptional team.
Yassin Tarkhatt
Product owner at Legendary Plays
After a rigorous selection process, we unanimously chose Smotly as our development partner for https://www.adisseo.com/. Our new site is now online, thanks to their solid technical expertise and their constant drive to find solutions without ever losing sight of the user experience (UX design). The Smotly team is easily contactable and responsive in resolving bugs, which is much appreciated. We look forward to continuing to work with Smotly as our web agency.
Sven Jansen
Content manager
Many thanks to the Smotly team for their professional, responsive and always attentive support. You guided us through the right choices, with accuracy and clarity. Thanks to your expertise, we were able to make the right choices at the right time, with confidence. (...) The result lives up to our expectations: a modern, fluid and coherent site, faithful to the Mobipolis identity.
Mirella POLJAKOVIC
Marketing & Communication Manager
After many years of trust, I naturally called on the expertise and professionalism of the Smotly team to redesign our website.
Just to mention a few of their strong points: a rapid and optimal understanding of our needs and objectives, a precise 360° vision, effective day-to-day support, expert and relevant advice, a dynamic, innovative and hyper-reactive team.
Johanna Levy
University of Paris Foundation
Very good experience with Smotly, attentive and responsive so that the site reflects our image and best meets our expectations.
Roxane Latger
Communications manager, Buthiers leisure island
I had the opportunity to work with Smotly for the creation of our website and its updates. From the outset, the team understood our needs and proposed appropriate solutions. Their professionalism and responsiveness were invaluable throughout the project. The final result has exceeded our expectations, and we've already received some very positive feedback from our customers! Many thanks again to the whole team!
Thomas Chailloux
Managing Partner
Working with Smotly on a bespoke European catering platform for Accor Europe and North Africa has been a pleasure.
Stéphane's team not only brings a wealth of expertise, but also listens and understands the project's needs perfectly, challenges appropriately and suggests alternative ways of thinking, and ultimately delivers the brief. Accommodating, accessible, flexible and very pleasant, I highly recommend Smotly - an excellent company to partner with. Well done.
Shane Munro
Vice President, Food & Beverage Europe & North Africa Premium
Right from the start of our website redesign project, the entire Smotly team was always ready to listen to our requests. All our requests were dealt with in good time, and we were able to move forward efficiently.
We're delighted with the end result, and can only recommend working with Stéphane and his team!
Joris Calmette
Webmarketing Manager at IDSOLUTIONS
I put my trust in Smotly to create the "climate control engineering" website, and I was right to do so. I'm completely satisfied with the look and feel of the site! With this trio of experts in design, content and overall management, all I had to do was let them guide me to emphasize what I had in mind.
Tanguy DUPONT
CEO of Génie Climatique and the Rungis Montage Group
The Smotly teams were able to support us in our web development needs. They understood our requirements and proposed coherent and appropriate solutions. Available, responsive and attentive, we congratulate the teams on their commitment and patience.
Alain LEYRAVOUX
CEO - Co-founder of Styley
Since the beginning of our collaboration with Smotly, Stéphane and his team's advice and achievements in optimizing our website and adwords campaigns have always proved to be relevant, with a constant concern for in-depth work.
We recommend them without hesitation!
Philippe Pierre
Magical lands
Communicate, attract, convert and build lasting loyalty -
Communicate, attract, convert and build lasting loyalty -



