Specialized Agency | Smotly
Analysis of business needs and processes
Understanding for better construction
At Smotly, we know that every successful digital project starts with an in-depth understanding of your business challenges. Thanks to our expertise, we analyze your needs and processes, enabling you to identify precisely the levers for transforming and optimizing your business. We identify the gap between your current situation and your objectives, so that together we can build a tailor-made strategy.
The Smotly service: a global vision for precise solutions
At the heart of our expertise lies our exclusive 360° analysis method. Unlike conventional approaches that focus solely on visible symptoms, we dive deep into your company's complete ecosystem.
Internal context analysis
We take a close look at your current processes, organization, available skills and corporate culture. This in-depth understanding enables us to identify the strengths to capitalize on and the obstacles to overcome.
Study of theexternal environment
We analyze your market, your direct and indirect competitors, and emerging trends in your sector. This panoramic vision reveals the strategic opportunities to be seized and the threats to be anticipated.
Technology and systems analysis
We assess your current technical infrastructure, its potential for evolution and its capacity to support your ambitions. This technical expertise enables us to propose realistic, long-term solutions.
Strategic alignment
We systematically compare our observations with your strategic objectives to ensure that each recommendation contributes directly to your corporate vision.
Why carry out a business needs analysis for your website?
Des solutions parfaitement alignées avec vos objectifs
La compréhension de votre entreprise et du marché nous permettent d’identifier les solutions qui répondent précisément à vos besoins réels. Plus d’investissements inutiles dans des fonctionnalités superflues. Chaque recommandation est pensée pour vous rapprocher de vos objectifs stratégiques.
Optimisation de vos processus métiers
Notre analyse révèle les inefficacités et points de friction dans vos processus actuels. Nous redessinons ces flux pour gagner en efficacité, réduire les coûts opérationnels et améliorer l’expérience de vos équipes et clients.
Une vision claire de votre positionnement
Notre analyse concurrentielle et marché vous offre une perspective objective sur votre positionnement. Vous identifiez clairement vos avantages compétitifs et les opportunités à saisir pour vous démarquer.
Une feuille de route stratégique concrète
Au-delà du diagnostic, nous vous fournissons un plan d’action détaillé et priorisé. Cette roadmap devient votre guide pour implémenter les solutions recommandées de manière progressive et cohérente. Cette analyse peut aussi vous guider dans la rédaction d’un cahier des charges complet pour une création de site internet ou refonte d’un site existant.
How do we work on your digital strategy?
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01.
Immersion & discovery
We take the time to understand your environment, your corporate culture and your strategic objectives. This phase includes interviews with key stakeholders and observation of your processes in action.
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02.
In-depth audit
We carry out a detailed analysis of your digital ecosystem, business processes, internal resources and competitive environment. This phase combines quantitative and qualitative analysis for a 360° view.
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03.
Identifying opportunities
Thanks to our sector expertise, we identify opportunities for improvement and transformation. We assess each avenue according to its potential impact and feasibility.
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04.
Recommendations
We formulate precise, actionable recommendations, accompanied by an estimate of the resources required and the expected benefits. Each proposed solution is tailored to your specific context.
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05.
Presentation & adjustments
We present our conclusions and recommendations during a collaborative workshop. At this stage, we work together to refine the proposed solutions and validate priorities.
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06.
Implementation support
We don't leave you alone with a report. Our team will support you in implementing the recommended solutions, ensuring a smooth and efficient transition.
Why choose Smotly web agency?
Recognized methodological expertise
Our team masters the most advanced analysis methods (Design Thinking, UX Research, Business Process Management) and adapts them to your specific context. We use a range of analysis tools - including Artificial Intelligence - for in-depth analysis.
A collaborative, transparent approach
We work in close collaboration with your teams, promoting the appropriation of proposed solutions and the transfer of skills. From initial contact to business interviews and deliverables, communication is the watchword of our services.
A fresh, objective look
Our external position enables us to identify opportunities that are often invisible from the inside, and to constructively challenge your current practices.
A holistic vision
Our expertise covers the entire digital spectrum, so we can integrate all dimensions into our analysis (technical, marketing, organizational).
Results-oriented recommendations
Our recommendations are always guided by the search for concrete impact on your key performance indicators.
Frequently asked questions
Our most frequently asked questions
How long does a complete needs and process analysis take?
The duration varies according to the complexity of your organization and the scope of the analysis. Generally speaking, you should allow between 2 and 6 weeks for an in-depth analysis. We adapt our methodology to meet your time and budget constraints.
How do you measure the success of your recommendations?
From the outset, we define clear, measurable performance indicators. We establish a baseline against which we can assess the impact of our actions. Our results-oriented approach commits us to tracking these metrics over time.
Is our company too small to benefit from your analysis services?
Absolutely not! We adapt our methodology to the size and challenges of your organization. For SMEs and start-ups, our approach offers an excellent value/investment ratio by rapidly targeting the most impactful growth levers.
What differentiates your analytical approach from that of traditional consulting firms?
Our dual expertise in business strategy and digital solutions enables us to formulate directly actionable recommendations. Unlike many consultancies, we don't limit ourselves to diagnostics, but accompany you right through to the concrete implementation of solutions.
How do you factor technical constraints into your recommendations?
Our multi-disciplinary team includes technical experts who assess the feasibility and implementation effort of each recommendation. We take into account your existing technical ecosystem to propose realistic and compatible solutions.
Ready to turn your challenges into opportunities?
Let's discuss your challenges in a no-obligation initial discussion
