Advanced web analytics, customized dashboards & data-driven optimization
Analytics & datas
Harness the power of your data
Maximize your results with data
Is your website online? It's time to maximize its impact! At Smotly, we help you harness the full power of your data to make informed decisions, optimize your online presence and boost your sales performance.
Our analytics and data intelligence services: multi-platform expertise
Transform the hidden power of your data into a decisive competitive advantage! We convert the raw information from your web traffic into strategic insights that propel your visibility, optimize the customer experience and maximize your return on digital investment. Our team of data analysis experts will support you with a comprehensive, personalized approach.
Google Analytics 4 configuration & optimization, Matomo and advanced tracking tools
Professional implementation and customized configuration of the best analytics solutions on the market: Google Analytics 4, Matomo Analytics, Hotjar, Content Square... Our technical expertise guarantees reliable, relevant and RGPD-compliant data collection, whatever solution your teams use.
Data collection architecture and tracking analytics plan
Together, we develop a robust data collection structure tailored to your specific needs. We'll set up a comprehensive tagging plan that tracks key interactions on your site and applications, define custom events and metrics, and structure your data to facilitate segmented analysis. This solid technical foundation guarantees reliable, actionable data for your entire organization, while respecting data governance standards and RGPD compliance.
Interactive dashboards and automated reporting with Looker Studio
Create dynamic, visual dashboards using Looker Studio, PowerBI or Matomo to transform your data into clear, actionable visualizations. Our customized dashboards give you instant access to essential metrics, facilitating decision-making and day-to-day strategic management.
User behavior analysis and UX optimization
Using customer journey analysis solutions (Contentsquare, Hotjar...), discover your customers' journeys through heatmaps, session recordings and conversion tunnels. Our UX experts identify friction points and suggest concrete optimizations to improve the user experience and significantly increase your conversion rates. To take things even further, we can help you redesign your site with the full expertise of our design team.
Technical analytics audit and data-driven strategic action plan
Complete diagnosis of your data ecosystem: tracking quality, data integrity, RGPD compliance... Our audit leads to a prioritized action plan to optimize your analytics device and fully exploit the potential of your data in your overall digital strategy.
The strategic benefits of analytics for your business
Analyse du comportement utilisateur et optimisation de l’expérience client
Identifiez précisément qui sont vos visiteurs, d’où ils viennent, comment ils naviguent sur votre site et ce qui les pousse à convertir ou à abandonner. Cette compréhension approfondie vous permet d’adapter votre offre, vos contenus et votre parcours client pour maximiser l’engagement et les conversions.
Amélioration des performances web et optimisation du taux de conversion
Repérez les pages à fort potentiel, identifiez les freins à la conversion et priorisez les améliorations qui auront le plus d’impact sur vos résultats. L’approche data-driven vous permet d’investir vos ressources précisément là où elles généreront le meilleur retour sur investissement.
Prise de décision stratégique basée sur des données concrètes
Remplacez les suppositions par des certitudes. L’analytics vous fournit des données fiables et contextualisées pour évaluer l’efficacité de vos initiatives, ajuster votre stratégie en temps réel et aligner toutes vos équipes autour d’objectifs mesurables et d’une vision commune.
Mesure précise du ROI marketing et attribution multicanal
Analysez avec exactitude la performance de vos campagnes, de vos contenus et de vos optimisations techniques. Cette visibilité complète vous permet d’identifier les leviers les plus efficaces, d’optimiser continuellement votre mix marketing et de justifier vos investissements avec des données probantes.
Démocratisation des données et culture d’entreprise data-driven
Transformez des données complexes en insights clairs et actionnables. Des tableaux de bord intuitifs rendent l’information accessible à tous vos collaborateurs et pas uniquement aux experts techniques.
Our analytics approach: simple, effective and collaborative !
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We dive into your digital world
First coffee together! We take the time to understand your business, your daily challenges and your ambitions. We explore your site, your current tools and your expectations. Don't worry if you're new to analytics - our approach adapts to all levels.
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Together we define what really matters to you
What are your main objectives? Sales, leads, engagement, loyalty? Together, we translate your business objectives into concrete indicators. This step is essential for building a report that will help you manage your business on a daily basis!
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We take care of all the technical stuff (without giving you a headache)
That's where our expertise comes in! We configure your analytics tools (Google Analytics 4, Matomo, Hotjar...), implement tracking and ensure data quality. You don't have to worry about the technical aspects - we manage it all for you, in compliance with best practices and RGPD regulations.
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We create dashboards that you will understand
Say goodbye to endless Excel reports that maximize errors and make reading data more complex! We design visual, intuitive and personalized dashboards that transform your data into clear, actionable information. Your dashboards are designed for you, with the KPIs that matter to you, accessible when you need them.
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We help you turn data into action to boost your business
Numbers are good, knowing what to do with them is better! Depending on the choices you make, we help you read your data to identify opportunities for improvement and propose concrete actions. Our pragmatic approach helps you prioritize the optimizations that will have the greatest impact on your results.
Why team up with Smotly for your analytics projects?
Clear, accessible communication
No more incomprehensible explanations and barbaric terms that give you a headache! Our superpower? To transform the complexity of data into clear, actionable insights. With us, your whole team will finally understand your analytics - even those who are allergic to numbers!
A tailor-made approach adapted to your reality and your tools
Whether you're already using Google Analytics, Matomo, Hotjar or nothing at all, we start from where you are. Our approach adjusts to your data maturity, your existing tools and your budget. We optimize what you have and add what's missing.
A global vision of your digital ecosystem
Analytics, UX, SEO, conversion, marketing... Our comprehensive expertise enables us to contextualize your data and connect it to all aspects of your digital presence. The result? Richer insights and recommendations that take into account your entire online strategy.
Support towards data autonomy
We'll train you, support you and give you all the tools you need to manage your digital performance yourself. And of course, we're always there when you need a helping hand or an expert eye! Because digital performance and positive impact are not mutually exclusive.
Frequently asked questions
Our most frequently asked questions
How can I effectively analyze my website traffic?
Effective web traffic analysis requires a structured approach: identify traffic sources (organic, paid, social, direct), analyze user behavior (page views, time spent, bounce rate), measure conversions and segment data for relevant insights. Our experts will help you configure the right tools (Google Analytics 4, Matomo) and create customized dashboards that highlight opportunities for improvement.
What are the differences between Google Analytics and Matomo for web traffic analysis?
Google Analytics and Matomo represent two distinct approaches to web analytics. Google Analytics offers a comprehensive free solution with advanced artificial intelligence features, native integration with the Google ecosystem (Google Ads, Search Console) and a powerful interface. Specific events can be added by our teams. Matomo stands out for its native RGPD compliance, absence of data sampling, total ownership of your information and no limitations on the number of views or events. For organizations particularly sensitive to data sovereignty or subject to strict regulatory constraints, Matomo represents a solid alternative.
How can I accurately measure the ROI of my marketing campaigns?
Accurate measurement of marketing ROI requires a comprehensive analytics system: conversion tracking, multi-channel attribution, user action valuation and integration of cost data. Our solutions enable you to track the effectiveness of each channel, understand conversion paths and optimize the allocation of your marketing budgets to maximize your ROI.
What are the essential KPIs to track for an e-commerce site?
For an e-commerce site, fundamental KPIs include: conversion rate, average order value, cart abandonment rate, customer acquisition cost, customer return rate and marketing ROI.
How can I use heatmaps to improve my website?
Heatmaps reveal how users interact with your pages: most-visited areas, clicked elements and scrolling behavior. These visual insights enable you to optimize the placement of important elements, improve calls to action and simplify the user experience.
How to create an effective analytics dashboard with Looker Studio?
Creating an effective dashboard with Looker Studio involves selecting the right data sources, defining the relevant metrics, choosing the right visualizations (graphs, tables, indicators) and organizing the information in a logical, hierarchical way. Our team designs tailor-made dashboards that facilitate access to essential information and decision-making. All you have to do is play with the filters to collect and analyze your data!
How do I configure event tracking in Google Analytics 4?
The configuration of events in GA4 involves several approaches: automatically collected events, recommended events and customized events. For events specific to your business, we set up an appropriate tagging plan via Google Tag Manager or directly in your site's code. This precise configuration enables you to efficiently track the user interactions that are important to your business.
Ready to harness the power of your analytics data?
A no-obligation discussion to discover how data can become your best strategic ally.
