Web agency | Smotly
Expertise IA Consulting
Artificial Intelligence for your digital transformation
AI, driving innovation and performance
Today, AI is revolutionizing all business sectors, and this is only the beginning of the road. At Smotly, we work with you to identify opportunities for implementing AI in your business, and develop tailored solutions that add real value to your business.
Our AI consulting services
AI offers and solutions are growing on the market, but not all of them are effective or relevant to YOUR needs. Our approach is aimed at companies just starting out, as well as those wishing to accelerate or structure their AI deployment. It's based on concrete, high-performance, tailor-made solutions, designed to meet your business needs while delivering a quality user experience.
AI audit of your digital ecosystem
You've got a website, a customer database, maybe some automation already... but you don't know if (or how) AI could be integrated effectively? We propose an audit of your digital environment to identify concrete opportunities for using artificial intelligence. The aim is simple: to take stock of what already exists, identify the levers that can be activated quickly (or in the medium term), and propose use cases adapted to your business objectives. These could be customer journey optimization, personalization, data analysis, or the automation of internal tasks. You leave with a clear, prioritized and actionable vision, with no obligation to implement immediately.
Design of customized AI solutions (AI agents)
We select the most appropriate technologies (machine learning, NLP, computer vision, large language models, etc.) to design robust, high-performance models. These solutions can take the form of rapid prototypes (POC), industrializable MVPs or more advanced integration into your information systems. Emphasis is placed not only on the reliability and ethics of algorithms, but also on the user experience: AI is only useful if it is understood and adopted.
Dynamic personalization of theuser experience
Thanks to AI we can take your site to the next level by offering a personalized user experience: intelligent recommendations, personalized content prioritization, contextualized navigation... The result: more engagement, more conversions, and significantly enhanced user satisfaction.
Advanced analysis of user data
We harness the power of AI to transform your raw data into strategic insights. By analyzing your visitors' behavior, their journeys and their interactions, AI reveals opportunities for optimizing the customer experience, for segmentation, and even for detecting friction points. This fine-tuned reading of usage enables you to refine your offers and marketing decisions, staying one step ahead of trends.
Intelligent processautomation based on business needs
Each department, each business has its own needs (content publication, lead qualification, inventory management...). To improve operational efficiency, we can use AI to automate repetitive tasks with great precision. This automation doesn't just speed up operations: it frees up time for your teams, reduces human error and guarantees greater scalability of your digital actions.
The benefits of AI for your business
Gagner en efficacité opérationnelle
Analyse de données, génération de rapports, tri de documents, gestion des demandes courantes… L’IA permet de réduire les frictions dans les process, d’augmenter la productivité et de recentrer vos équipes sur les missions à forte valeur ajoutée en automatisant les tâches répétitives ou chronophages.
Améliorer la prise de décision
Grâce à sa capacité à traiter de grands volumes de données, l’IA apporte une lecture plus fine et plus rapide de vos indicateurs. Elle peut détecter des signaux faibles, anticiper des évolutions de marché ou proposer des recommandations basées sur des tendances réelles. Vous gagnez en réactivité et en justesse stratégique avec une aide à la décision plus factuelle et prédictive.
Mieux connaître et servir vos clients
L’IA permet une compréhension plus profonde de vos utilisateurs ou clients : comportements, attentes, parcours, freins… En capitalisant sur ces données, vous pouvez personnaliser vos offres, ajuster vos communications et enrichir l’expérience client. Le résultat : des interactions plus pertinentes, une relation plus fluide et une fidélisation renforcée.
Favoriser l’innovation continue
En automatisant certaines tâches et en améliorant l’accès à la donnée, l’IA libère du temps et de la capacité pour explorer de nouvelles idées. Elle peut aussi ouvrir la voie à de nouveaux services, produits ou business models en vous donnant les moyens d’expérimenter rapidement et à moindre coût. L’innovation devient plus accessible, plus rapide et plus ancrée dans la réalité du terrain.
How do we proceed?
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01.
Strategic audit & AI roadmap
We start with a structured audit of your ecosystem: data quality, existing tools, internal organization, but also technological maturity and data culture. The aim is to understand where you are, so you can better project where you can go. On this basis, we work with you to identify the most relevant use cases for your business. This could involve automating repetitive tasks, improving the reliability of your sales forecasts, or enhancing the customer experience via intelligent assistants. Each opportunity is assessed according to its impact, technical feasibility and potential return on investment. The result: a pragmatic, prioritized AI roadmap, aligned with your strategy, and designed to deliver concrete results in the short to medium term.
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02.
Together we define what really matters to you
We select the most appropriate technologies (machine learning, NLP, computer vision, large language models, etc.) to design robust, high-performance models. These solutions can take the form of rapid prototypes (POC), industrializable MVPs or more advanced integration into your information systems. Emphasis is placed not only on the reliability and ethics of algorithms, but also on the user experience: AI is only useful if it is understood and adopted.
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03.
Implementation & change management
Deploying an AI solution generally entails a change in internal practices, so that people and AI can work together. We work with your teams to ensure smooth and gradual appropriation of the new tools: training of business and technical teams, co-construction of new processes, close support during critical phases...
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04.
Control, optimization and ramp-up
AI is never static. If it is to remain effective, it must evolve with your data, your uses and your ambitions. We provide rigorous post-deployment monitoring, with performance indicators and regular adjustments to improve accuracy or adapt the functional scope.
Why choose Smotly web agency?
A strategic vision of AI
At Smotly, we only integrate AI when it creates real value. It all starts with a thorough understanding of your business challenges, priorities and digital maturity. Our role is to make AI a tool that enhances your performance, not a fad.
Tailor-made, step-by-step support
No prefabricated solutions here. Every company is unique, with its own history, data and teams. That's why we design personalized support programs, tailored to your constraints, your level of technological maturity and your ambitions. Audit, experimentation, deployment or ramp-up: we progress at your pace, with you.
Solid, field-oriented technical expertise
Our team masters the latest advances in artificial intelligence: NLP, machine learning, LLM, computer vision... But beyond the buzzwords, we know above all how to transform them into concrete, reliable and useful solutions, perfectly integrated with your existing tools. No POCs forgotten in a drawer: with us, AI comes to life.
Support towardsdata autonomy
Every AI project we launch is evaluated according to its real business value: productivity gains, improved customer experience, reduced costs or new revenue opportunities. We prioritize use cases with measurable impact, so that your investment generates a tangible return, quickly.
Ethical, responsible and transparent AI
We believe in AI that is both useful and responsible. This requires explicable models, traceable decisions, and strict compliance with regulations (such as the RGPD or the AI Act). We comply with regulations such as the RGPD or the AI Act to implement explainable models and traceable decisions while guaranteeing data trust and transparency.
Frequently asked questions
Our most frequently asked questions
Is AI really right for my business?
Yes, provided it meets a concrete need. AI is not just for large companies or technology players. There are simple, effective use cases, whatever your sector or size. This is precisely the role of our support: to identify the right levers for you, based on your digital maturity and objectives.
What types of AI projects can you support?
We work on a wide range of projects: opportunity audits, development of intelligent chatbots, data analysis, process automation, user path personalization, content writing and more. We adapt our approach to your context.
How long does it take to set up an AI solution?
It depends on the project. An audit or prototype can be launched in a few weeks, while a full automation project will take several months. We often propose an iterative approach: start small, validate the value, then extend.
What's the budget for consulting and support in the use of Artificial Intelligence?
The budget depends on the scope, the complexity of the use cases and your existing infrastructure. The aim is always to align the budget with the expected value. We help you prioritize the actions with the highest ROI.
What about data security and confidentiality?
This is a priority for us. We strictly adhere to RGPD requirements and implement technical solutions that comply with cybersecurity best practices.
Do you use "off-the-shelf" AI tools, or do you develop your own solutions?
We do both. Depending on your needs, we can integrate existing tools (such as ChatGPT, DUST, Copilot, etc.) or develop customized models. What's important is that the solution meets your needs without unnecessary extra costs.
What's the first step if I want to launch an AI project?
The best entry point is our AI audit. It enables us to analyze your existing situation, your data, your objectives... and build a customized roadmap. No jargon, no over-promising: just a clear vision of what AI can (or can't) do for you.
Ready to transform your business with AI?
Contact us today to discuss your project and find out how Artificial Intelligence can become a growth driver for your organization.
