Realization

AdvanThink: a new website for a new era!

AdvanThink, an overhaul symbolizing the new Isoft era!

For 30 years, ISoft, renamed AdvanThink in 2023, has been publishing artificial intelligence, data science and data management solutions to meet business needs in all sectors. The company's raison d'être is "To please and be pleased"AdvanThink continues to grow, combining present and future, technological and human intelligence, tradition and nature. Since 2015, the company has established itself as France's leader in the fight against bank fraud.

To highlight this new brand image, the AdvanThink website has been completely redesigned and redesigned to reflect the company's research culture and prestigious heritage.

Project skills

Design
UI/UX
Development
Project management

Customer

Creation date

1990

Sector of activity

IT Services

Redesign date

2023

Technologies used

Elementor

WordPress

Identified goals for AI pioneer AdvanThink

To accompany this new chapter, AdvanThink's image was completely reworked to reflect the company's dynamism, innovation and excellence. The existing site no longer accurately represented AdvanThink's modernity and power. The navigation path made it difficult to understand the offer, and the web design no longer corresponded to current trends or contemporary issues.

A set of objectives was established at the start of the project, in addition to the main redesign objective:

Promote AdvanThink's new brand identity.

Generate B2B & B2P leads.

Deploy an SEO-ready & friendly site to gain brand recognition.

Attracting talent.

Supporting international growth.

At the heart of the project: the graphic design phase

The project began with workshops to define the site's tree structure. Thanks to a detailed needs analysis and a comprehensive benchmark, a nomenclature was established and the structure of each page was laid out, section by section.

In parallel with these workshops, a new graphic charter was designed for AdvanThink. Based on these elements, all the site's pages were mapped out in accordance with their needs and expectations. AdvanThink wanted a unique, differentiating web design, in line with industry codes. No detail was spared to achieve the final result and the famous "wow effect".wow effect".

New pages to write the future

New typefaces, new colors, new structures. Isoft makes way for AdvanThink.

The methodology

Since the project was launched, AdvanThink and SMOTLY have worked closely together. The key to the project's success is organization! And there's no better way of achieving this than by following the key stages of project management:

01.

Needs definition workshops These include: briefing, presentation of the company, existing situation, definition of technical and functional scope, comparison and study of the market and the competition.

02.

Creative workshops Creative workshops: construction of personas, definition of tree structure, structuring of wireframes, participation in the validation of the graphic charter, colorization of wireframes via the mock-up phase.

03.

Integration in line with validated mock-ups with progressive validation of pages to ensure full compliance with requirements.

04.

Recipe phases From internal to external testing, the entire site was tested on all media and browsers for end-to-end quality control.

05.

A day of training Training: AdvanThink teams take charge of the back office to maintain autonomy in content editing and management.

The project +

The start of a long collaboration thanks to agile management

Our agency, SMOTLY, implemented the agile methodology in the development of the AdvanThink site, offering the following benefits:

Greater flexibility: objectives and functionalities were updated as and when required, based on feedback from all stakeholders.
Reactivity to change: agility has fostered an iterative, incremental approach, enabling teams to adapt quickly to changing priorities or project needs.
Better collaboration: our cross-functional teams worked hand in hand, fostering communication and rapid problem resolution.
Frequent deliverables: thanks to short development cycles and frequent deliveries, AdvanThink was able to monitor the project's progress on an ongoing basis.
Improved risk management: progressive visibility of project progress enabled early identification of problems for rapid and immediate resolution.

With a view to continually optimizing the site and supporting AdvanThink's growth, we are already planning the integration of future feature packages. These additions will aim to enhance the user experience, improve site performance and meet emerging business needs. Agile methodology will continue to play a central role in this iterative approach, enabling constant adaptation to market developments and AdvanThink's growth objectives.

This is just the beginning of a long collaboration!

The final word?

Smotly has played a leading role in this structuring project. We are optimistic about our ability to monitor and continually improve site performance through a long-term partnership. I'd like to underline the responsiveness and problem-solving approach of Floriane, our project manager.

Mehdi BENI NOUH
Head of Marketing & Communication

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