The Elements Lighting brand offers a range of products, from pendant lights and chandeliers to floor lamps and wall lights. Each collection is created with passion, know-how and technical expertise to enhance, decorate and give character to your interior! The company also heads up a second consumer-oriented brand, Message In The Bulb, with its iconic message bulbs.
Their mission? To bring joy and creativity to lighting for everyone: from private individuals to professionals.
With strong growth, the Elements Lighting site created on Wix could no longer meet the company's needs, nor those of its customers, particularly professional resellers. A simple showcase, the site presented products from a PDF catalog that could be downloaded online. Contact was possible via a form, but the e-commerce component was missing, sorely lacking in the user experience.
One of the special features of Elements Lighting's B2B e-commerce site was the need to build a fluid, efficient user path, tailored to the needs of the web user.
The following two types of profiles were to be addressed:
Mission accomplished! Thanks to tailor-made developments and the BigCommerce platform, our Smotly developers brought to life a double-entry B2B e-commerce site.
Discover the before-and-after evolution! An easier, improved and optimized shopping experience to meet Elements Lighting's ambitions.
A needs definition workshop: briefing, company presentation, existing situation and definition of technical and functional scope.
Creative workshops Creative workshops: from wireframe structure to the transition to color with the presentation of mock-ups
Integration in line with validated models with insertion of content shared by Elements and back-and-forth during development to fine-tune course specificities
An internal internal and external from the Monday ticketing tool for end-to-end quality control
A pilot version of the site launched for a dozen professional customers selected by Elements Lighting
On-line launch and opening of the site to all business customers
The Elements Lighting website went online a few months after the MessageInTheBulb website. For this first site, we used the BigCommerce platform, the richest Open Saas on the market! These two-phase deployments were strategic: a connected professional customer had to be able to access MITB catalogs with specific prices, directly from the Elements Lighting site!
Using BigCommerce, we set up a specific architecture to retrieve stock and order flows, as well as the entire MITB catalog.
And like MessageInTheBulb, the success of the Elements Lighting site is based on the flexibility and adaptability enabled by BigCommerce. If you'd like to find out more, take a look at our Smotly blog!
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