In the world of e-commerce solutions, we present you today Shopify.
Shopify is a very complete e-commerce CMS that allows you to create and manage an online shop in a very simple way.
As a reminder, a CMS (Content Management System) is an interface that allows you to create and manage a website or an application. It allows you to create, publish and modify content without necessarily needing programming expertise.
Today we present the main features of the interface.
A simple back office
Shopify's particularity is its ease of use. The back office is very intuitive and allows you to create your website pages quickly.
Although templates are directly available without having to develop them, it is possible to make changes to them by modifying the HMTL and CSS codes.
There are more than 100 different templates to create a site that reflects your company's image.
To name a few of the features offered:
- Product sheets
- Catalogue
- Stock management
- Product returns management
- Creating widgets
A referencing module
Shopify is equipped with features to help optimise natural search engine optimisation.
Shopify offers the creation of a blog section, the implementation of title and meta description tags, but also the integration of Alt attributes. These attributes are used to describe the images on the website and help them to be referenced by search engines.
Enfin, il existe des « Apps » que l’on peut ajouter à l’interface pour optimiser le SEO. La plus connue : Plug in SEO.
Shopify mobile
To make it even easier to manage the website, Shopify exists in an application version. This allows you to manage your shop from anywhere thanks to its accessibility on mobile or tablet.
A real plus to facilitate the work of retailers on their online shop!
Shopify supports your e-marketing
Shopify also simplifies the implementation of marketing actions for the merchant, who can launch promotional campaigns or set up promotional codes via the interface.
Advantages and disadvantages of Shopify
Shopify is one of the simplest solutions on the market, and is very easy to learn. In addition, the basic monthly cost of the platform is very affordable, which makes the CMS very attractive.
One of the advantages of this CMS is that it can integrate marketplaces directly and automatically. This is a real plus, as marketplaces are increasingly used by consumers.
The platform offers many features to meet all the needs of small businesses. However, for more specific needs, these features may be insufficient and force the addition of plugins or modules, increasing the price of the e-commerce site.
Finally, one of the disadvantages of the CMS remains customisation. Although it offers many templates, it is impossible to customise them without knowing how to code. Especially since Shopify uses its own language: LIQUID, which includes HTLM, CSS and PHP elements.
To sum up, Shopify is a fairly intuitive and easy to use e-commerce solution, which is a real plus for the merchant. Despite the difficulty of customisation, the wide choice of templates and the quality of the functionalities offered allows the creation of a complete and efficient site for the needs of online merchants.
Want to know more about e-commerce solutions? We invite you to read our previous article presenting other e-commerce solutions.
