Realization

Elements lighting: an order entry application

Elements Lighting: the art of sublimating your interiors

Elements Lighting shares its passion and know-how for lighting by offering unique products that combine creativity, technicality and personality.

With their Elements Lightingbrand, they offer trendy, high-quality fixtures designed to transform your interiors. These lighting solutions meet both residential needs and commercial projects, creating unique, made-to-measure atmospheres.
With their second brand, Message in the Bulb, they reinvent thelight bulb by giving it meaning. Each bulb becomes much more than a simple object: it transmits a message, an emotion. A way of making every space unique, warm and welcoming.

Project skills

Development back
Front-end development
UI/UX design
Project management

Customer

Creation date

2018

Sector of activity

Lighting trade

Technologies used

BigCommerce

Next.JS

A fully customized order entry application

With a business model initially based on a dealer network, Elements Lighting has rapidly expanded its presence thanks to a solid sales network and regular participation in trade shows. This dynamic development led to the emergence of a key need: a digital tool to simplify and optimize order taking, whether at trade shows or in the field.

With this in mind, a fully customized fully customized order entry applicationdesigned to meet the specific needs of sales teams and enhance the overall customer experience.

Say goodbye to paper order forms, and make way for efficiency!

The main objectives were as follows:

Smooth the flow and reduce waiting times at trade fairs.

Shorten processing times and minimize data entry errors.

Develop a mobile tool for mobile sales staff, enabling them to access the application at any time, from any location, to record and transmit orders in real time.

Improve the customer experience for both sales reps and customers thanks to data synchronization

Secure data and compartmentalize access: sales staff have limited access, enabling them to retrieve only the information they need.

Creating a step-by-step itinerary: simple and effective

The key word for this application was simplicity! The interface was designed to enable sales reps to quickly enter customer orders, retrieve order listings and identify or create new customers.

A 3-stage route has been set up:

CONNEXION : le commercial rentre ses informations de connexion et accède à l’interface.
CUSTOMER CHOICE: the sales rep can choose an existing customer from the customer list, or create a new customer.
PRODUCT SELECTION: the salesperson can scan a product or add it manually from the product listing. Bonus: product prices take into account the product's customer group, which can be retrieved directly from the BigCommerce back office or from the indication left by the operator during step 1 of creation.
VALIDATION: the salesperson can add a specific discount or comment for the Elements teams.

Once validated, the order is automatically synchronized with the BigCommerce back-office and transmitted to the Open Pro ERP within the hour. A manual action is then taken by the Elements Lighting teams to confirm the preparation of the order with the logistician.

The advantages are many:

For the operator/salesperson: order entry is simplified and faster. The customer is found or directly created, products are identified with no input errors on SKUs, quantities or variants, and orders are archived.

Pour les équipes d’Elements Lighting : le temps de traitement après salon est considérablement réduit. Il n’est plus nécessaire de saisir manuellement tous les bons de commandes pour les transmettre au logisticien Open Pro. Tout est automatisé, il ne reste plus que l’étape de la validation pour confirmer la préparation de la commande.

For the end-customer: data is automatically synchronized, so they canfind their order directly in their customer account, whether they order online or via a sales representative. A seamless, omnichannel experience.

Say goodbye to paper order forms, and make way for efficiency!

The methodology

This project was divided into several lots. As the shows progressed, the application was enriched in terms of functionality and improved from a UI/UX point of view, to better meet the needs of the field.

01.

Needs analysis: understanding business needs, defining an appropriate and complete solution, confirming technical and functional specifications

02.

UI/UX design phase: creation of mock-ups in mobile-first format. Each stage/screen was mocked up prior to development.

03.

Design and development phase: mock-ups were integrated in accordance with the mock-ups

04.

Testing and acceptance: the application was tested internally by our teams before being put through its paces by Elements Lighting.

05.

Confirmation and real-life application: January 2023, sales staff use the application for the 1st time at trade fairs.

06.

Ongoing optimization and development: following initial use, the application has been enhanced and expanded to incorporate new functions and offer order operators a tool to simplify their operations.

The project +

A business application designed to facilitate sales operations

In addition to its many advantages, the application was quickly enhanced with new functions to speed up and facilitate data entry.

A scanner has been integrated, as well as a function for generating a summary PDF to secure the order placed and enable rapid printing at the show.

SCANNER – Lors de l’étape 2 de sélection du produit, l’opérateur peut procéder de 3 façons : l’ajout manuel via la sélection du produit directement à partir de son nom ou SKU, la saisie produit libre pour saisir en toute liberté le nom du produit, son prix et son SKU ou bien le scan du code barre du produit.
En sélectionnant “Scanner”, l’appareil photo du device s’ouvre et le commercial peut scanner directement le code barre présent sur l’article. L’article est alors automatiquement identifié, il ne reste plus qu’à ajuster la quantité et si besoin les variantes.

GENERATE PDF - For an optimal customer experience, PDF generation has also been introduced. Before the operator validates the order, he must "Generate PDF". This PDF shows the time, date, customer info including customer group, order elements, subtotal (including customer group discount), discount (additional to customer group discount if applied during order entry). It can be printed out and signed by the end customer for complete verification of information. The order can then be validated before being sent to BigCommerce and then to Open Pro ERP.

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