Realization

Scutum: an e-commerce site for Cyber By Scutum!

Scutum, an e-commerce site dedicated to the Cyber By Scutum offer

Since 1989, the Scutum Group has made its mark on the high-quality security and safety market. With its 360° Cyber by Scutum offering, the company meets the needs of its customers, from expatriate safety to corporate protection against cyber risks.

With a presence in 10 countries and growing, an e-commerce website to complement the group's corporate showcase site was needed to highlight Scutum's expertise, integrity and professionalism.

Project skills

Design
UI/UX
Development
Project management

Customer

Creation date

1989

Sector of activity

Safety and security services

Technologies used

Big Commerce

Stripe

Gorgias

Pipedrive

The website, the main subscription channel

Until our intervention, the Cyber by Scutum offer was represented only on one page of the group's corporate website. The offer was not very detailed, with only a few lines of general presentation. The need was clear: to create an e-commerce site for online sales of dematerialized solutions.

Behind this main objective lie a number of secondary objectives:

Enable online subscription and make the e-commerce site the main subscription channel

Promote the Cyber by Scutum offer, highlighting Scutum's expertise and experience.

Improve and facilitate the user experience, in particular through access to a dashboard from a 100% personalized customer area

Deploying an SEO-ready and SEO-friendly e-commerce site

Subscription management via Stripe

One of the special features of the Scutum site is the type of products it offers in dematerialized form: license subscriptions. In addition to this main requirement, the site needed to implement SEPA direct debit payments. By combining the power of Stripe for payment and subscription management with the flexibility and robustness of BigCommerce, our teams rose to the challenge and came up with an innovative solution perfectly suited to Scutum. To take full advantage of Stripe's functionalities, we set up an API integration between BigCommerce and Stripe.

Several aspects of Stripe were used for this project:

Stripe Checkout to enable subscription via SEPA and CB payment methods, with specific terms and conditions tailored to your needs. The Stripe Checkout also enables the management of coupon codes and billing addresses with autocompletion, ensuring a secure and reliable solution.
Stripe Billing for subscription management. One of the crucial aspects of the project was the creation of a customer account, allowing subscriptions to be modified/terminated, invoices to be accessed and payment methods to be changed.
Using Stripe Webhooks to transfer order data to BigCommerce. Put simply, these webhooks enable Scutum to retrieve the customer's order directly from the BigCommerce interface, for smooth, efficient sales and operational management, with no loss of information.

Précisons à nouveau que, côté client final, tout est transparent : il est automatiquement redirigé vers Stripe au moment du checkout. Bien entendu, Stripe a été personnalisé aux couleurs de Scutum afin de créer une expérience client homogène, sans rupture et en toute confiance.
Pour Scutum, tout comme pour le client final, l’utilisation de Stripe reste transparente : les équipes de Scutum retrouvent toutes les informations nécessaires directement sur BigCommerce, évitant ainsi la gestion de deux plateformes distinctes.

From a showcase site to an adapted e-commerce site

The move to an e-commerce site has increased the range of information available on the offer, while enabling online subscription.

The methodology

Since the launch of the project, the Scutum and Smotly teams have worked as one to meet the online deadlines. As is often the case, the key to the project's success was organization! And there's no better way of doing this than by following the key stages of project management:

01.

Requirements scoping workshops including: briefing, company presentation, existing situation, definition of technical and functional scope, comparison and study of market and competition.

02.

Creative workshops Workshops: construction of personas, definition of tree structure, structuring of wireframes, application of the graphic charter, coloring of wireframes via the mock-up phase.

03.

Integration in line with validated layouts with insertion of content provided by Scutum

04.

Recipe phases Internal and external testing: the entire site was tested on all media and browsers, for end-to-end quality control.

05.

A day of training Training: Scutum teams take charge of the BigCommerce and Strapi back office to maintain autonomy in content editing and management, as well as customer management.

The project +

An e-commerce site adapted to the subscription and management of subscriptions

Unlike many e-commerce sites, Scutum's site doesn't offer a catalog of tangible products, but only two dematerialized products, and a single one at the site's launch. This product typology necessitated the implementation of specific functionalities for a totally adapted and fluid customer journey.

Among these e-commerce features, the Smotly team has implemented :

A simple, intuitive pricing page for the customer experience: customers can directly enter the data required to choose their package. The price is automatically adjusted accordingly, and the package can be added directly to the shopping cart.
Online subscription: customers can choose a monthly or annual subscription (with preferential rates) with a 12-month commitment and payment by credit card or SEPA.
A 100% personalized customer account adapted to business tracking: customers can access all their customer data, their license and subscription history, as well as their SentinelOne ERP dashboard documents.

To cover the entire functional scope, the Smotly team integrated and connected with external tools used by Scutum, including :

Pipedrive CRM: for e-mail campaigns and customer database management
The Zendesk widget: for after-sales and ticket tracking by Scutum
The Stripe x Bigcommerce combination: for subscription management with Scutum rules and SEPA payment available

The final word?

Working with the Smotly web agency to design our e-commerce site proved to be a real success.

Floriane's project management was exemplary, ensuring effective monitoring and coordination of tasks. Thomas, the technical manager, has a perfect command of BigCommerce and was able to guide us towards the best choices in terms of peripheral tools (CRM, support tool, payment solution, double authentication tool...) which he integrated efficiently thanks to his expertise in APIs.

Their flexibility in adjusting the quote to add or remove features was crucial in meeting our budget and expectations. Despite a tight 3-month deadline, they delivered a quality project on time. Their professional yet friendly approach made the collaboration not only productive but also a pleasure.

AYMERIC TISSOT
Chief Revenue Officer (CRO)

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