It can never be said enough, web presence is only of interest if you are visible! The use of different levers to boost your visibility is therefore essential if you do not want to be confused among the millions of websites that exist today.
In addition to SEO and SEA acting on search engines, social networks represent an interesting channel to generate traffic and improve the visibility of your site. To finish this series of articles on Search Engine Marketing, we explain what SMO is, how it works and what interests it has!
Social Media Optimisation: definition and objectives
SMO consists in using social networks to make your company or brand known. The aim is tooptimise your presence on social networks. In fact, it is about using a new type of communication channel to make yourself known.
Thus, community management and the use of sponsored advertising are two components.
SMO has advantages in terms of marketing and communication. An optimal presence on social networks will allow :
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Increase your reputation and your e-reputation
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Acquire traffic to your site
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To create a community
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To highlight your content, your offers, your products
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To position yourself against your competitors
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Reach your potential customers by targeting your content
SMO can help you with your SEO strategy
SMO can help you acquire backlinks. A backlink is a link to your site from a page outside your site. Posting content from your website on social networks creates external links, which can easily be shared by your followers. This increases the number of links back to your site.
Links are indeed particularly important in SEO as they facilitate the work of the indexing robots and play on the reputation of your site. The more backlinks you have, the more people talk about you! External links are an interesting indicator that plays favourably on your referencing.
To conclude, SMO is particularly interesting because it allows you to use social networks to make your site known. Although it does not have a direct impact on your positioning in search results, it is still a particularly interesting tool for capturing an audience and increasing your visibility!
SEO, SEA, SMO, you will have understood, your web referencing depends on several tools, none of which should be neglected! Discover other web marketing tools here.
