You think that your website is no longer adapted to your requirements? That its design no longer meets your expectations? The redesign of your website can be a solution.
Indeed, the digital world is constantly evolving. Both in terms of design and technology. This can quickly make your website obsolete.
Redesigning a website simply means changing the appearance and/or technology of a website (front and back). In order to better adapt it to digital developments. This can be a change in web design, tree structure or a switch to a new CMS.
Why is a website redesign useful?
There are several reasons why you might want to redesign your site.
Change the design and improve the UX
Do you have a new visual identity? Deploy it on the web by redesigning your site with this new image. Changing your design will make your website more ergonomic and provide a better user experience. Design is an important factor in standing out and increasing conversion on your internal site, so don't neglect it!
Modernising technology
The technology used to set up your site, if it is too old, can cause problems: incompatibility with certain browsers, non-responsive site, longer loading time, unsecured site... Redesigning your site will allow you to better meet the new requirements of the web.
Increasing visibility
SEO methods are constantly evolving, and your site, if it is too old, may no longer meet these requirements. Redoing your site will allow you to integrate current SEO techniques to enable you to have an optimised referencing (website structure, loading speed, qualitative content, ...). A good referencing allows you to increase your visibility!
Want to know more about this topic? You can read our article on SEO.
Bringing in new features
The redesign of your site may simply be necessary to integrate new functions. These features may correspond to the evolution of your activity (new online services) or be implemented to increase the conversion rate on your site (call to action for example).
Thus, the objectives of a website redesign are simple: to improve your site to meet the requirements of the web, to give it a new look, to correct a defect or to increase your visibility.
