At Smotly, we refuse to push the same technology on every project. Not out of vanity — because that's how we build platforms that last.
Our criterion: suitability, not fashion
Before any recommendation, our agents audit the existing system (code, performance, SEO, technical debt), map your IS and benchmark your competitors. The stack arises from your actual constraints — not from a preferred model.
What we look at before any recce
Catalog and business logic
Volumetry, complexity of variants, pricing rules, BtoB vs BtoC. The stack follows the need.
IS ecosystem
CRM, ERP, PIM, marketing automation, internal tools. What exists dictates the points of integration.
Regulatory constraints
GDPR, WCAG accessibility, industry standards. What is non-negotiable is integrated into the architecture.
Teams and autonomy
Who will maintain, develop, publish? The tool must match internal skills.
We are not single-stack. We select the bricks best suited to your flows, your scalability and your team — then we assemble them to last.
Result: architectures that last 5 years without weighing, and code that belongs to you. Zero vendor lock-in by default.
Written by
Stéphane M.
Founder & Flow Architect
15+ years designing web platforms for large accounts and mid-sized companies. Convinced that a good arch is never imposed — it is discovered.
Talk to the team