Adisseo, world leader in animal nutrition, present on all continents (including China). Historical site fragmented between local teams, degraded SEO, poor performance, heavy back office.
The issues
- Unify the back office between corporate and local teams
- Performance < 1s all over the world
- Multilingual SEO preserved during migration
- Total marketing autonomy (100% of modifications without IT)
What we delivered
Headless migration to Strapi + Next.js, multi-region AWS hosting, multilingual design system, training of local teams. Content and URLs preserved, exhaustive 301 redirects.
Display time < 1s, unified back office, 100% marketing autonomy. And SEO that improved after migration.
SM