Climatic Engineering: creating a website

Le Génie Climatique, the new company of the Rungis Montage group

After 43 years of expertise in thermal equipment installation, auditing and control, the Rungis Montage group has broadened its scope with the creation of its latest company: Le Génie Climatique.

Through the latter, the group offers its know-how to private individuals and professionals seeking support for energy renovation, from a simple gesture to comprehensive renovation.

Creation date

2023

Sector of activity

Energy renovation

Technologies used

WordPress

Elementor

Project skills

Creating a brand universe
Graphic design
UI/UX design
Development
Project management

Findings and objectives

At the start of the project, no website existed for Le Génie Climatique. The charter and graphic universe had not yet been defined, and the final offer and tree structure were still under discussion. The site was complete, and the lamp still dusty...

After an initial overview, the objectives were defined:

Step 1: the HVAC visual identity

First and foremost, the visual identity of Génie Climatique had to be created in order to build a strong, memorable and impactful brand image.

Following collaborative workshops and brainstorming exercises, we drew up the graphic charter. This stipulates all graphic elements (color codes, typography, logo, etc.) and takes into account all communication media. The reflection process was extended to include the brand universe, which goes beyond the graphic aspects to include the brand's values, personality and tone, to trigger an emotional connection with the web user.

And the Genie came to life via :

A simple, sober logo that can be easily adapted to different communication media
A friendly, comforting mascot that can be adapted to each offer
Strong, representative colors for each offer

From wireframes to mock-ups: genius awakens

In parallel with the graphic design, we started thinking about the final tree structure, as well as working on content writing in order to build wireframes adapted to the volume of information and needs.

One of the main focuses of this project was the complexity of the sector. The energy renovation market is rich in information: the site had to offer a fluid user path enabling everyone to locate and understand the key information for their project.

Once the visual identity had been determined and the content identified, the wireframes were finalized and colorized during the mock-up phase.

Methodology

As this project accompanied a company launch, organization and methodology were key to the successful creation of the website. Numerous discussions and workshops provided the framework for launching the project, with responsiveness and flexibility as the watchwords. The main stages were as follows:

A needs definition workshop: briefing, company presentation, existing situation and definition of technical and functional scope.

A creative workshop around the brand identity and logo of Le Génie: imagined graphic universe, brainstorming, taking references, sharing values...

An editorial workshop: definition and clarification of the offer, details of information by type of content, identification of all the content to be written for an effective, SEO-friendly site.

Design workshops: from the structure of wireframes to the transition to color with the presentation of mock-ups

Integration in accordance with validated layouts with content insertion written by our editor

A beta version tested and validated by Le Génie Climatique

A project managed from A to Z by our SMOTLY teams

For this project, all the agency's trades were mobilized to support the launch of HVAC with the utmost expertise in every aspect. SMOTLY's teams played a proactive role in every phase of the project, responding to the initial brief from the HVAC contractor, who was thus able to benefit from our advice and expertise at every stage.

CREATIVE AND GRAPHIC PHASE :

Starting with the simple idea of a Génie Climatique, our brand designer started with a blank sheet of paper to imagine the visual identity and graphic charter of Génie Climatique.

DESIGN &AMP; LAYOUT PHASE :

Our UI/UX expert then used these elements to create a modern, dynamic and effective website in line with the new brand image.

DRAFTING PHASE :

The content was entirely written by our copywriter, who took care to respect good SEO practices through the use of keywords, structuring titles and meta-data for all pages. Careful research was carried out to ensure that key information was correct and up-to-date.

DEVELOPMENT PHASE :

SMOTLY developers were then called in to integrate the site in line with the mock-ups and finalized content. Best development practices were adopted to deliver a fast, high-performance, responsive site.

In just a few months, SMOTLY and the Rungis Montage group have worked together to reveal the genius of HVAC engineering, turning ideas into successes.

The project +

The final word?

I put my trust in Smotly to create the "climate control engineering" website, and I was right to do so. I'm completely satisfied with the look and feel of the site! With this trio of experts in design, content and overall management, all I had to do was let them guide me to highlight what I had in mind.

Thank you for your remarkable work and your professionalism.

Tanguy DUPONT
CEO of RUNGIS MONTAGE

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