Message In the Bulb bulbs were created by Elements Lighting to offer message bulbs for the home, combining lighting and decoration. With a multiplicity of messages, capsule collections and increasingly original limited editions, Message In The Bulb lets you get your message across in the most beautiful wayand sublimate your interior!
On the strength of its success, the number of requests on the brand's social networks for products and/or information continued to grow. Without an e-commerce site, meeting customer expectations was complex and difficult to track. Products were only available through a network of retailers.
To remedy this situation, Elements Lighting called on Smotly to create a B2C e-commerce website listing their entire product catalogue.their entire product catalog.
With no existing site, everything had to be created from the graphic elements already used for the brand's communication, and from technical and functional constraints. With BigCommerce as the solution, we had the flexibility to give life to an original and differentiating design.
Numerous nods to the business sector were used: a dark background as a reminder of darkness, gold CTAs with white text, beams of light delimiting spaces, product cards in Instagram format...
This uncluttered web design has also been designed to user experience to guide customers and facilitate their product search. A simple tree structure, a concise and efficient menu, short descriptions, a search bar...
A requirements scoping workshop including briefing, company presentation, existing situation and definition of technical and functional scope.
From creative workshops Design workshops: from wireframe structure to the transition to color with the presentation of mock-ups
A integration in accordance with validated layouts with insertion of content shared by Elements
A beta version tested for end-to-end quality control
A training for Elements teams in the BigCommerce back office to manage editorial content and the product catalog independently
For this project, the challenge was twofold: to develop a UI-UX friendly e-commerce site that met Elements' functional and technical requirements. And for this, there's nothing better than BigCommerce, the richest Open Saas platform on the market.
In short, the success of Message In The Bulb is based on :
And if you'd like to know more about BigCommerce or headlessness, we'll explain it all on our Smotly blog !
We are very satisfied with Smotly's work on our website. Smotly understood our needs and was responsive throughout the process. The site is both functional and aesthetically pleasing, which has greatly enhanced our online presence. We particularly appreciate the transparent and efficient collaboration throughout the project.
TIAGO DOS SANTOS
Sales Manager
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